At the end of another year, outgoing NZ Marketing and StopPress editor Damien Venuto finds that a bit of serendipity always helps to keep us ahead of self-doubt.
Marketing, advertising & media intelligence
Indie agency Hunch recently conducted a thought experiment in rebranding Santa. Here's what agency boss and Christmas enthusiast Michael Goldthorpe learnt from the process.
Countdown general manager of marketing Bridget Lamont’s 13-year tenure at the retail business has come to an end.
Radio veteran David Gibbs shares his thoughts on how radio is likely to evolve in the coming years.
Carver skateboards has teamed up with former professional skateboarder and convicted murderer Harvey Hawks for a campaign that strives to draw attention to the harm caused by gun violence in the United States.
A couple of account appointments have been announced this week.
Stuff has announced its entry into the streaming market with the establishment of Stuff Pix.
Industry happenings at Running with Scissors, Newstalk ZB, New Zealand Surf Life Saving and Variety.
In response to the criticism at the level of commitment of the players, the Vodafone Warriors marketing team has launched a campaign that features players talking openly about what it feels like to hear these accusations in the press and on social media.
BTL general manager Regan Hall considers whether there's any value to marketers in the growing chatbot fad.
Reckon you're a media guru? Take the quiz to find out and go in the draw to win a $500 Westfield Voucher
There's no shortage of opinions in the industry on which channels marketers should trust. But do these opinions measure up to the facts? Here's your opportunity to test the accuracy of your perceptions against what New Zealanders actually think.
The 'Plus by ASB' app, created by digital product design agency Roam, provides a single access point to online business tools, such as Xero, Vend and Shopify, offering a single view of performance across all these interfaces.
Jolt, a new agency created within FCB, will be taking over the Audi account from 1 January 2018.
This appointment follows the departure of former commercial director Paul Gardiner to Australia.