Food and drink manufacturer Simplot and Barnes, Catmur & Friends Dentsu have taken Birds Eye Golden Crunch chips in a new direction.
Marketing, advertising & media intelligence
It was a busy September with a range of brands releasing new spots in the lead up to the warmer months of the year. There could, however, only be one Colmar Brunton Ad Impact winner, and this time we saw a repeat winner step up to the podium.
Are demographics dead? Which trends matter? How do we connect in a fragmented world? And where has the attention gone? Four media bigiwigs will strive to answer these and other pressing questions as they assemble for the AUT Media Lab on 26 October. (This post is brought to you by the Commercial Communications Council).
Mike Pero Real Estate showcases New Zealand with chief executive's motorcycle trip for its latest TVC.
Fairfax Media launches a digital energy business to help reduce customers' electricity costs.
Insight Creative chief executive Steven Giannoulis has no qualms about participating in pitches. All he asks is that clients stick to a few simple guidelines.
Industry happenings at Saatchi & Saatchi, With Collective, Yellow and ASB.
A series of sturdy fighters, preparing for the fight ahead, stoically stare at the camera while slipping coins into their gloves in this year's spot promoting the annual Les Mills Fight Night, which raises funds for Cure Kids NZ.
KLM has taken aim at the tendency of budget airlines to charge for extras by offering travellers a virtual reality experience that allows them to see what it's like flying with an airline that includes everything in the cost of the ticket.
The best creative ideas would exist only in the mind if it weren't for the craftiness of the industry's builders, the practical hands-on folks who actually build the things that advertising folks dream up. One such builder is Phantom Billstickers' Ethan Ruffles, who recently brought fruition to the eye-catching Game of Thrones campaign, which featured frames encrusted with icicles. Here are Ruffles' thoughts on working in the Phantom workshop and turning ideas into tangible things that people touch (and sometimes steal).
TVNZ-NZ Marketing Awards 2017: How Sovereign's healthy option won it Best use of Customer Insight/Data
Industry happenings at NZME, iProspect, Karma Cola, One Plus One Communications and Mango.
Contagion has lured New Zealand-born creative talent Todd McCracken back home with a joint-executive creative director role.
‘We want to be the biggest digital agency for SMEs’: Yellow CEO Darren Linton on rebranding the business
As Yellow jettisons the long-running 'walking fingers' logo, CEO Darren Linton has laid out some ambitious plans for the future of the company.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
The third radio survey of the year gives RNZ National a weekly audience of 625,500 listeners, just 300 shy of the nation’s biggest radio station, The Edge. RNZ National programme manager David Allan shares his thoughts on why the station—and RNZ's other properties—are tracking so well.