As Quantcast opens an office in Auckland, the company's founder Konrad Feldman talks to us about why machines rather than humans will determine where ads are placed in the future.
Marketing, advertising & media intelligence
Industry happenings at Adshel, Little Giant, Y&R Media, Eight, Flexi Cards and NZ Food and Grocery Council.
International research company GlobalWebIndex (GWI) has expanded into the local market, signing a founding partnership with FCB. PLUS: GWI data shows New Zealand is in second place globally for desktop ad-blocking (behind only Poland).
For this, the 102nd anniversary of Anzac Day, the RSA aimed to appeal to an increasingly cashless society while also highlighting the important work it does with modern veterans.
A former Yahoo employee, who preferred to remain anonymous, revealed to StopPress this morning that all remaining editorial staff at the New Zealand office of Yahoo have been let go. PLUS: Yahoo New Zealand Facebook traffic redirected to Yahoo 7.
With Nielsen data showing Spark to have an annual rate card spend of around $40 million, PHD's ledger just got a major bump in the right direction.
Even the best brands in the world sometimes misstep. But rather than letting bygones be bygones, innovation research Samuel West is on a mission to ensure that brands don't forget the worst of what they've dumped onto consumers.
To show the perils of a seemingly innocuous Google update, Surefire Search managing director Glenn Marvin recently ran a quick test search on WorkflowMax (a Xero product), only to be served a series of sponsored ad results, many of which comprised a number of competitors to the Xero-owned product.
As part of Idealog's Design Month, several wise souls from across the industry (and beyond) shared some insights on their favourite design-related things. In this edition, we chat to Woods Creative managing director Reuben Woods about design, surfing and following in his father's footsteps.
StopPress understands that the BMW/Mini creative pitch, ongoing since August last year, has reached its final stages and is being contested between DDB, True and Colenso BBDO.
DDB chief creative officer Damon Stapleton says that rather than capturing a cultural moment, Pepsi's ad provided a parody of it.
A group of New Zealand surfers have launched an online campaign to get the clock masters to give us our hour back.
Technology and fashion are in some ways natural bedmates in the sense that they both focus on pushing the bounds by introducing trends or products the public might not yet be ready for. And for the launch of the new Huawei P10, Pead PR worked closely with clothing company Zambesi to bring these two worlds even closer together by orchestrating an avant-garde fashion show.
As part of Idealog's Design Month, several wise souls from across the industry (and beyond) shared some insights on their favourite design-related things. In this section, we chat to ad-man-turned-artist Josh Lancaster, who finds himself straddling two different worlds as he answers the questions.