Google has a new country manager for New Zealand in Caroline Rainsford, who replaces Stephanie Davis.
Marketing, advertising & media intelligence
Local listeners will no longer be able to access Pandora with news that the company is closing its Australia and New Zealand offices.
Think Kiwis and Australians are the same? Think again, according to new research by Kantar TNS, which identifies the differences marketers should be aware of when running trans-Tasman campaigns.
The Goat Farm's Vaughn Davis takes a look at 'the age of the dolphin' to explain why brands moving away from international ad agencies is a positive marketing trend.
Earlier this month, New Zealand’s media landscape saw the addition of Newsie. We chat to Sun Media directors Brian and Claire Rogers about taking regional news to the nation, moving away from clickbait and the banding together of New Zealand's independent publishers.
Pak 'n Save has given New Zealand a tasty makeover in an ‘NZ Made Deals’ campaign, via FCB, that has seen the country's towns and cities renamed after food.
Poetry is being shared in all corners of the country on this fine day, as today marks the 19th annual National Poetry Day, which from March this year became known as Phantom Billstickers National Poetry Day after the company penned a sponsorship agreement. In commemoration of the day, we share some favourite poems from people in the industry (and our office, because why not).
After a successful year for New Zealand at Cannes, again proving the quality of Kiwi creative thinking, Media Design School has shown that its future is bright as it has been ranked the number one graphic design and photography school internationally at The Rookies.
A round of applause for Tourism New Zealand, High Performance Sport New Zealand, AMI and My Food Bag.
If you were wondering where that bright floodlight was coming from that was beaming up into Auckland’s night sky was last weekend, well look no further. It was merely ANZ, marking the launch of the next phase of its Olympic campaign, which has seen the release a TVC via True and new app that allows users to send Olympians messages through the stars (yes, you read correctly).
TVNZ-NZ Marketing Awards 2017: How Sovereign's healthy option won it Best use of Customer Insight/Data
TVNZ-NZ Marketing Awards 2017: Whittaker’s Caitlin Attenburrow celebrates sweet Rookie Marketer success
TVNZ-NZ Marketing Awards 2017: How AA's Dougal Swift transformed a 'cardigan and slippers' brand to win Marketer of the Year
Day four at Cannes saw New Zealand agencies picking up more metal, including a few golds. And Y&R’s McWhopper campaign, a standout performer throughout the festival, took home its second Grand Prix.
"There's nothing wrong with your picture", said Waleed Aly upon winning the best TV Personality in Australia award, sparking an internet frenzy. And while his speech was delivered to an Aussie audience, it also has a lot of relevance on this side of the ditch.
In purpose and peers we trust, but in media we don't, according to first local Edelman Trust Barometer results
For the first time, the Acumen Edelman Trust barometer has been conducted in New Zealand to determine the level of trust New Zealanders have in their institutions. And the main takeaways for businesses are that there needs to be a higher purpose beyond making profit, business leaders need to express values through honest and ethical engagement and employees can be a company's best advocates. PLUS: how the idea of influence has been inverted, making peer-to-peer information more influential than top-down information.
As counterfeiters step up their game around the world, the need to verify products and their accreditation logos is increasing. So, in a bid to counteract the counterfeiters, and to promote New Zealand and its premium products to the world in a unique way, FernMark has incorporated augmented reality into its logo.
New Zealand's combination of pride and self-doubt means we still seem to crave foreign endorsement. And a report by Brand Finance, which "specialises in brand valuation and strategy, evaluates the financial impact of the image and reputation of the top 100 countries", has given it to us, showing New Zealand sits at number five on the list of healthiest country brands.