articles tagged 'New Zealand'

Tourism New Zealand hands evolution of '100% Pure' brand to Special Group

  • Advertising
  • June 29, 2018
  • Erin McKenzie
Tourism New Zealand hands evolution of '100% Pure' brand to Special Group

Special Group will soon be stamping its mark on the ‘100% Pure New Zealand' campaign after Tourism New Zealand appointed the agency to work on the project.

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GDPR 101: Why New Zealand companies should care

  • Media
  • June 14, 2018
  • Sarah Pollok
GDPR 101: Why New Zealand companies should care

With great data, comes great responsibility, or in the case of the GDPR, great regulations. Sarah Pollock tales a look at GDPR, what it means for New Zealand companies and hears advice from Marketing Association CEO Tony Mitchell.

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Horse’s Mouth: Lili Wang, Chinese Herald

  • Horse's Mouth
  • February 20, 2018
  • StopPress Team
Horse’s Mouth: Lili Wang, Chinese Herald

Chinese Herald owner Lili Wang has a classic immigrant story. She originally arrived in New Zealand with nothing but a ceaseless ambition to make something of her new life. And she has done just that, commencing her career in banking, starting her own business and eventually purchasing the Chinese Herald. Now, as she sits down to chat with NZ Marketing, she says her sights are set on building a bridge between the Chinese and what she calls "mainstream" communities in New Zealand.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media

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Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

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Kiwibank and Jayden Daniels ask students to Major in New Zealand

  • Advertising
  • February 7, 2018
  • Erin McKenzie
Kiwibank and Jayden Daniels ask students to Major in New Zealand

Kiwibank has teamed up with Shortland Street’s Jayden Daniels to release a new campaign, by agency Hello, targeting uni students who are keen to have their money reinvested into New Zealand.

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Andrew Hunter joins Facebook as news partnerships lead

  • Movings/Shakings, brought to you by Marsden Inch
  • December 4, 2017
  • StopPress Team
Andrew Hunter joins Facebook as news partnerships lead

Facebook has a new recruit, with Andrew Hunter taking on the newly created role of Facebook’s news partnerships lead for New Zealand and Australia.

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voices

Motion Sickness’ owners go off the beaten track and explore hidden escapes

  • Advertising
  • November 8, 2017
  • Elly Strang
Motion Sickness’ owners go off the beaten track and explore hidden escapes

Two of the owners of Auckland creative agency Motion Sickness have been dabbling outside of their usual day-to-day activities to photograph and write the book Hideaways, a guide to a variety of beautiful and remote huts, baches and caravans to escape to around the country.

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A sceptical bunch: only one in five New Zealanders trust global brands online

  • Research
  • October 24, 2017
  • StopPress Team
A sceptical bunch: only one in five New Zealanders trust global brands online

Global brands are struggling to win the trust of connected New Zealanders, according to research from Kantar TNS.

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Google New Zealand appoints Caroline Rainsford as country manager

  • Movings/Shakings, brought to you by Marsden Inch
  • September 14, 2017
  • StopPress Team
Google New Zealand appoints Caroline Rainsford as country manager

Google has a new country manager for New Zealand in Caroline Rainsford, who replaces Stephanie Davis.

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Five staff to go as Pandora shuts local office

  • Media
  • June 28, 2017
  • StopPress Team
Five staff to go as Pandora shuts local office

Local listeners will no longer be able to access Pandora with news that the company is closing its Australia and New Zealand offices.

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Stereotypes, heroes, celebrities: what to be aware of when marketing across the ditch

  • Research
  • May 24, 2017
  • StopPress Team
Stereotypes, heroes, celebrities: what to be aware of when marketing across the ditch

Think Kiwis and Australians are the same? Think again, according to new research by Kantar TNS, which identifies the differences marketers should be aware of when running trans-Tasman campaigns.

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So long and thanks for all the krill: why big brands are giving up on whales

  • Voices
  • May 12, 2017
  • Vaughn Davis
So long and thanks for all the krill: why big brands are giving up on whales

The Goat Farm's Vaughn Davis takes a look at 'the age of the dolphin' to explain why brands moving away from international ad agencies is a positive marketing trend.

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Banding together: Newsie gives regional news national reach

  • Media
  • March 21, 2017
  • Erin McKenzie
Banding together: Newsie gives regional news national reach

Earlier this month, New Zealand’s media landscape saw the addition of Newsie. We chat to Sun Media directors Brian and Claire Rogers about taking regional news to the nation, moving away from clickbait and the banding together of New Zealand's independent publishers.

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Lambilton, Beanstown, Parmesan North: Pak 'n Save renames Kiwi cities

  • Advertising
  • October 18, 2016
  • StopPress Team
Lambilton, Beanstown, Parmesan North: Pak 'n Save renames Kiwi cities

Pak 'n Save has given New Zealand a tasty makeover in an ‘NZ Made Deals’ campaign, via FCB, that has seen the country's towns and cities renamed after food.

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Industry folk share their favourites for National Poetry Day

  • Event
  • August 26, 2016
  • StopPress Team
Industry folk share their favourites for National Poetry Day

Poetry is being shared in all corners of the country on this fine day, as today marks the 19th annual National Poetry Day, which from March this year became known as Phantom Billstickers National Poetry Day after the company penned a sponsorship agreement. In commemoration of the day, we share some favourite poems from people in the industry (and our office, because why not).

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Media Design School ranked best in the world for graphic design and photography

  • News
  • July 20, 2016
  • StopPress Team
Media Design School ranked best in the world for graphic design and photography

After a successful year for New Zealand at Cannes, again proving the quality of Kiwi creative thinking, Media Design School has shown that its future is bright as it has been ranked the number one graphic design and photography school internationally at The Rookies.

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