articles tagged 'New Zealand'

Banding together: Newsie gives regional news national reach

  • Media
  • March 21, 2017
  • Erin McKenzie
Banding together: Newsie gives regional news national reach

Earlier this month, New Zealand’s media landscape saw the addition of Newsie. We chat to Sun Media directors Brian and Claire Rogers about taking regional news to the nation, moving away from clickbait and the banding together of New Zealand's independent publishers.

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Industry folk share their favourites for National Poetry Day

  • Event
  • August 26, 2016
  • StopPress Team
Industry folk share their favourites for National Poetry Day

Poetry is being shared in all corners of the country on this fine day, as today marks the 19th annual National Poetry Day, which from March this year became known as Phantom Billstickers National Poetry Day after the company penned a sponsorship agreement. In commemoration of the day, we share some favourite poems from people in the industry (and our office, because why not).

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Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...

Ads of the week: 19 July

  • TVC of the week
  • July 19, 2016
  • StopPress Team
Ads of the week: 19 July

A round of applause for Tourism New Zealand, High Performance Sport New Zealand, AMI and My Food Bag.

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ANZ looks to the stars to connect Kiwis with Olympians

  • Sponsorship
  • July 8, 2016
  • Holly Bagge
ANZ looks to the stars to connect Kiwis with Olympians

If you were wondering where that bright floodlight was coming from that was beaming up into Auckland’s night sky was last weekend, well look no further. It was merely ANZ, marking the launch of the next phase of its Olympic campaign, which has seen the release a TVC via True and new app that allows users to send Olympians messages through the stars (yes, you read correctly).

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'There's nothing wrong with this picture'

  • PopPress
  • May 13, 2016
  • StopPress Team
'There's nothing wrong with this picture'

"There's nothing wrong with your picture", said Waleed Aly upon winning the best TV Personality in Australia award, sparking an internet frenzy. And while his speech was delivered to an Aussie audience, it also has a lot of relevance on this side of the ditch.

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In purpose and peers we trust, but in media we don't, according to first local Edelman Trust Barometer results

  • Survey
  • March 29, 2016
  • Holly Bagge
In purpose and peers we trust, but in media we don't, according to first local Edelman Trust Barometer results

For the first time, the Acumen Edelman Trust barometer has been conducted in New Zealand to determine the level of trust New Zealanders have in their institutions. And the main takeaways for businesses are that there needs to be a higher purpose beyond making profit, business leaders need to express values through honest and ethical engagement and employees can be a company's best advocates. PLUS: how the idea of influence has been inverted, making peer-to-peer information more influential than top-down information.

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FernMark pits tech against counterfeiters with scannable logo

  • Tech
  • March 2, 2016
  • Erin McKenzie
FernMark pits tech against counterfeiters with scannable logo

As counterfeiters step up their game around the world, the need to verify products and their accreditation logos is increasing. So, in a bid to counteract the counterfeiters, and to promote New Zealand and its premium products to the world in a unique way, FernMark has incorporated augmented reality into its logo.

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Report ranks New Zealand as world's fifth strongest nation brand

  • Branding
  • October 13, 2015
  • StopPress Team
Report ranks New Zealand as world's fifth strongest nation brand

New Zealand's combination of pride and self-doubt means we still seem to crave foreign endorsement. And a report by Brand Finance, which "specialises in brand valuation and strategy, evaluates the financial impact of the image and reputation of the top 100 countries", has given it to us, showing New Zealand sits at number five on the list of healthiest country brands.

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Kiwis hooked on shopping in cyberspace

  • July 8, 2015
  • Sarah Dunn
Kiwis hooked on shopping in cyberspace

New Zealand’s ecommerce sector has shot through the roof as punters increasingly open their laptop lids instead of their wallets to purchase new items. Data from Nielsen shows New Zealanders now buy 18.2 million items each year, to the value of $4.6 billion, and this figure is expected to rise to $4.8 billion by the end of this year.

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Ghost chips, anyone?

  • May 18, 2015
  • StopPress Team
Ghost chips, anyone?

The Jono and Ben team penetrate layers in a recent skit about New Zealand drink-driving ads, which becomes a parody of a drink-driving ad of a parody of a drink-driving ad (we could go on).

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Brands continue backing the Black Caps in print

  • Print
  • March 30, 2015
  • Damien Venuto
Brands continue backing the Black Caps in print

Although Brendon McCullum and his squad will return to New Zealand without the coveted Cricket World Cup trophy tow, the team has certainly won the hearts of the nation and, as a corollary, the continued support of the companies that sponsored the team as the action unfolded over the last few weeks. And this has seen several brands take out print ads dedicated to the efforts of the Black Caps in the Herald.

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A true tourism campaign?

  • PopPress
  • March 20, 2015
  • StopPress Team
A true tourism campaign?

We've all seen the rolling hills, smiling faces, water sports scenes, kiwi birds and rustic charm that have populated the nation's tourism video canon over the years. And while these representations sure do help to sell the flights that drive one of New Zealand's biggest industries, everyone that lives here knows that they aren't 100 percent true most of the time.

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