With great data, comes great responsibility, or in the case of the GDPR, great regulations. Sarah Pollock tales a look at GDPR, what it means for New Zealand companies and hears advice from Marketing Association CEO Tony Mitchell.
Marketing, advertising & media intelligence
Chinese Herald owner Lili Wang has a classic immigrant story. She originally arrived in New Zealand with nothing but a ceaseless ambition to make something of her new life. And she has done just that, commencing her career in banking, starting her own business and eventually purchasing the Chinese Herald. Now, as she sits down to chat with NZ Marketing, she says her sights are set on building a bridge between the Chinese and what she calls "mainstream" communities in New Zealand.
Kiwibank has teamed up with Shortland Street’s Jayden Daniels to release a new campaign, by agency Hello, targeting uni students who are keen to have their money reinvested into New Zealand.
Facebook has a new recruit, with Andrew Hunter taking on the newly created role of Facebook’s news partnerships lead for New Zealand and Australia.
Global brands are struggling to win the trust of connected New Zealanders, according to research from Kantar TNS.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Google has a new country manager for New Zealand in Caroline Rainsford, who replaces Stephanie Davis.
Local listeners will no longer be able to access Pandora with news that the company is closing its Australia and New Zealand offices.
Think Kiwis and Australians are the same? Think again, according to new research by Kantar TNS, which identifies the differences marketers should be aware of when running trans-Tasman campaigns.
The Goat Farm's Vaughn Davis takes a look at 'the age of the dolphin' to explain why brands moving away from international ad agencies is a positive marketing trend.
Joining the digital and data dots: JustOne is driving success by solving business problems with specialisation
Earlier this month, New Zealand’s media landscape saw the addition of Newsie. We chat to Sun Media directors Brian and Claire Rogers about taking regional news to the nation, moving away from clickbait and the banding together of New Zealand's independent publishers.
Pak 'n Save has given New Zealand a tasty makeover in an ‘NZ Made Deals’ campaign, via FCB, that has seen the country's towns and cities renamed after food.
Poetry is being shared in all corners of the country on this fine day, as today marks the 19th annual National Poetry Day, which from March this year became known as Phantom Billstickers National Poetry Day after the company penned a sponsorship agreement. In commemoration of the day, we share some favourite poems from people in the industry (and our office, because why not).
After a successful year for New Zealand at Cannes, again proving the quality of Kiwi creative thinking, Media Design School has shown that its future is bright as it has been ranked the number one graphic design and photography school internationally at The Rookies.
A round of applause for Tourism New Zealand, High Performance Sport New Zealand, AMI and My Food Bag.