articles tagged 'New Zealand Olympic Committee'

Craft beer meets high-performance sport as Moa becomes NZ's official Olympic brew

  • Advertising
  • July 25, 2011
  • Ben Fahy
Craft beer meets high-performance sport as Moa becomes NZ's official Olympic brew

Given Moa's well-established reputation for marketing cheekiness and the involvement of Pead PR, Darryl Parsons and the lads behind 42 Below in the small but growing beer business, the StopPress cynics initially thought the announcement about the craft brewery signing on as a sponsor for the New Zealand Olympic Team had to be some kind of brazen stunt; another brave/foolish/possibly illegal attempt to gain attention at whatever cost. But, somewhat surprisingly, it's all true, and Moa is now officially the 'Beer for Olympians', the first time a craft brewery has held this level of sponsorship in New Zealand or, as far as the Moans know, the world.

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