With the 2018 Olympic Winter Games underway, the New Zealand Olympic Committee (NZOC) and Saatchi & Saatchi are exploring what it takes for athletes to get to the top of their profession in a new brand platform called ‘Earn the Fern’.
Marketing, advertising & media intelligence
Saatchi & Saatchi has been appointed as the New Zealand Olympic Committee’s (NZOC) agency of record following a competitive pitch that began in March.
Given Moa's well-established reputation for marketing cheekiness and the involvement of Pead PR, Darryl Parsons and the lads behind 42 Below in the small but growing beer business, the StopPress cynics initially thought the announcement about the craft brewery signing on as a sponsor for the New Zealand Olympic Team had to be some kind of brazen stunt; another brave/foolish/possibly illegal attempt to gain attention at whatever cost. But, somewhat surprisingly, it's all true, and Moa is now officially the 'Beer for Olympians', the first time a craft brewery has held this level of sponsorship in New Zealand or, as far as the Moans know, the world.