Browsing: New Zealand Herald

News
Esoteric or easy peasy: how readable are Kiwi sites?
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In a country as diverse as New Zealand, simplicity in writing is essential when it comes to large-scale publications that aim to reach readers of different backgrounds (not all native English speakers) and varying education levels. So, are Kiwi publications obeying this rule of simplicity and is it being reflected in the articles published on mainstream media on a daily basis? To find out, StopPress ran some of the nation’s websites through a readability test. Here’s how they fared.

News
Where are the Nando’s ads?
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Since 2006, five Nando’s franchises have gone into liquidation, and a recent Herald article revealed that several of the current franchisees are unsatisfied with the current franchisor’s reluctance to invest in advertising. We decided to have a look at how the brand was being represented in South Africa, and what we found was a parody-loaded collection of commercials that were topical, controversial and sometimes humorous.

News
APN makes it six in a row at Canon Media Awards as NZ Herald rejig nets top prize—UPDATED
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It’s one night where the big challenges currently being faced by the print media industry are brushed to one side and the hard work of photographers, journalists, artists, designers, cartoonists, editors and many others—both in print and, increasingly, online—is celebrated at the Canon Media Awards. And it was APN’s newly compacted New Zealand Herald that came away with the top prize.

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Herald shows off its big H, as talk of paywall gets louder
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As the numerous press releases attest, the launch of the “smaller, but smarter and deeper” weekday New Zealand Herald is seen as a pretty important step for APN NZ. And along with the new format, readers can expect to see a new masthead on 10 September—and, in the future, a bill for the content they consume online.