Who should we believe? Is Kate ashamed of "off-the-rails and out of control" Pippa, as New Idea suggests? Or is she in fact proud of the fact that Pippa's getting married, as the country's recently crowned supreme magazine of the year, Woman's Day suggests? Due to a pictorial whoopsie in this week's women's mags, you can take your pick.
Marketing, advertising & media intelligence
Strategy makes a few changes in Christchurch, Mango adds some fresh fruit, Ideas Shop promotes from within, L’Oréal's cosmetic kismet, Mulligan readies his quill, Snakk Media names new group chief executive, Reachmedia ups it reach, and Blockhead welcomes a few new troops.
As you wind down and get set for your two days off ahead of the next week, spare a thought for Colenso BBDO’s copywriter Simon Vicars. The poor bloke was sitting in an airport lounge when we called him, getting ready to wing his way to Fiji for a week’s “work”. Then we had to break the news Colenso BBDO had won the May round of The Glossies with 34 percent of the votes for its ‘Idiot’ print ad in NZ Rugby World. ‘Idiot’, part of DB Export Dry’s ‘The Wine is Over’ campaign, put itself a fare distance ahead of its closest rivals. Bettle’s Langham ad, featured in New Idea, placed second with 22 percent of votes while BCG2’s effort for Audi in Metro earned it third place with a 16 percent share of votes.
Future Tense (part 2): MediaWorks' Mark Weldon on bilateral markets, the unnecessary complexity of ratecards and the importance of 'co-opetition'
Beyond the Page: Woman's Day, Spark PHD and Unilever clean up with paid, owned and earned media strategy
Future Tense: MediaWorks' Mark Weldon on its new 'power news brand', the joy of integration and preparing for the future
The weekly gossip mags haven't had too much to celebrate recently in terms of readership. But there's been no shortage of excitement in the rather fluid editorial ranks, with Sido Kitchin and Fiona Fraser moving from APN's Women's Weekly to ACP's Woman's Day and Sarah Stuart being brought in to replace Kitchin. Now there's been another big shift, with Hayley McLarin deciding to step down as editor of New Idea magazine after six years at the helm for a role as communications director at CureKids.
Pacific Magazines' slogan is "we create magazines people love". But APN News & Media will soon be creating at least three of the core titles those people love, after New Zealand Magazines acquired the licence to publish the weeklies New Idea and That’s Life, and the monthly Girlfriend.
Who is it for? New Idea Why we like it: We're not sure what Bjork would think, but there's something comical about watching this mob of women dance on the street in glee of a woman's magazine. Here's a fun game for viewers: How ...
Just when you thought all was settled in magazine cover land, comes this. Same shoot, different story, different year. Editor of New Idea, Hayley McLarin, maintains it's not the same photo, though it may come from the same shoot. "We try to find the picture that best illustrates the ...