articles tagged 'Netflix'

Netflix and cheat: Spark provides a confession space for Netflix cheaters

  • Advertising
  • May 14, 2018
  • StopPress Team
Netflix and cheat: Spark provides a confession space for Netflix cheaters

It’s a trend that’s showing no sign of slowing—Netflix cheating, or more specifically, watching a show ahead of the person or people you’re supposed to be watching with. To help Netflix cheaters make things right, Spark and Colenso BBDO have created a website giving the self-indulgent and guilty characters a space to confess and apologise for their behaviour.

Read more

The haka, the ad and the outrage: has the line between subscription and ad-funded become more defined?

  • Advertising
  • June 27, 2017
  • Damien Venuto
The haka, the ad and the outrage: has the line between subscription and ad-funded become more defined?

As paying subscribers become increasingly accustomed to ad-free viewing experiences, we look at why viewers found Sky's post-haka ad so annoying over the weekend.

Read more

'One in 10 New Zealanders have two or more SVODs' – Roy Morgan research

  • Media
  • April 21, 2017
  • StopPress Team
'One in 10 New Zealanders have two or more SVODs' – Roy Morgan research

At the close of 2016, Netflix had broken the threshold of one million New Zealand users and Lightbox had doubled its numbers since 2015. However, that's not to say New Zealanders are choosing sides, with Roy Morgan Research showing that they're happy to dip into different services.

Read more

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

topics
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Eggo enters the 'upside down' in a new trailer for Stranger Things

  • PopPress
  • February 7, 2017
  • StopPress Team
Eggo enters the 'upside down' in a new trailer for Stranger Things

The frozen waffle company made a surprise rogue appearance during the Super Bowl as Netflix dished up a fresh teaser for Stranger Things.

Read more

I'll be there for YouTube

  • PopPress
  • March 31, 2016
  • StopPress Team
I'll be there for YouTube

It has been over a decade since Friends came to an end, but its popularity remains. New Zealanders continue to get their daily dose as it holds the 6pm week day spot on TV2, while in France people are now tuning in on Netflix thanks to a clever pre-roll ad campaign.

Read more
voices

Come watch with us: Neon offers Netflix's VPN clampdown victims an alternative

  • SVOD
  • January 29, 2016
  • Erin McKenzie
Come watch with us: Neon offers Netflix's VPN clampdown victims an alternative

Last year, the Global Mode legal battle provided a feisty introduction to the competitive banter that would unfold as the SVOD market started to mature in New Zealand. And although, we are only a few weeks into January, there are already a few jabs being thrown in this space. Following on from news that Netflix was going to clamp down on backdoor users accessing its US version, Neon has been quick to play its first hand with a responsive media release titled “Never fear NEON is Here”.

Read more

'Netflix can't buy all the content out there' — Lightbox's Kym Niblock

  • SVOD
  • January 21, 2016
  • Damien Venuto
'Netflix can't buy all the content out there' — Lightbox's Kym Niblock

In 2015, the maturation of New Zealand’s SVOD market was tracked in the column inches of media journalists across the industry. And this trend has already continued this year with Netflix making headlines by extending its service to 130 countries across the world and then saying that it was looking into clamping down on VPN users to ensure they can’t log into global content. We chat to Lightbox chief executive Kym Niblock about what's likely to happen in the SVOD market in 2016.

Read more

One in ten Kiwis have Netflix – Roy Morgan study

  • SVOD
  • December 15, 2015
  • StopPress Team
One in ten Kiwis have Netflix – Roy Morgan study

Research from Roy Morgan reveals that Netflix was reaching 398,000 New Zealanders only three months after its original launch.

Read more

What's your SE?

  • PopPress
  • December 10, 2015
  • StopPress Team
What's your SE?

Those who blurt out spoilers without considering the consequences of their actions have become widely reviled species that are simply met with groans and sighs of disgust from those in their company. And the new Netflix spot educates viewers on the etiquette that viewers must exercise when in the company of fans of particular shows.

Read more

Spark’s ‘North Star’ brings its vision of the future to life, as NZME embarks on one of its biggest branded content projects yet

  • Media
  • December 8, 2015
  • Ben Fahy
Spark’s ‘North Star’ brings its vision of the future to life, as NZME embarks on one of its biggest branded content projects yet

Visions of the future are fertile territory for psychics, science fiction writers and highly paid consultants. And as Spark attempts to move from dumb pipes to digital services, it’s joined in the fun and created Spark Life 2025 to show what life might be like ten years from now. And NZME has helped bring its vision to life online. PLUS: Branded content advice from a master of the art, Time Inc's Melanie Deziel.

Read more

Netflix teaches tinkerers to build their own binge watching button

  • PopPress
  • October 1, 2015
  • StopPress Team
Netflix teaches tinkerers to build their own binge watching button

We have cars that can drive themselves, fridges that know when we're out of milk and sensors that can tell if your elderly relatives have taken their pills. Now, for those who also want their binge watching smartened, Netflix has given the world a button that can turn on your TV, dim your lights, silence your phone and even order food.

Read more

Netflix and The Wall St Journal push the new marketing drug of choice with native Narcos promotion

  • PopPress
  • September 24, 2015
  • StopPress Team
Netflix and The Wall St Journal push the new marketing drug of choice with native Narcos promotion

The venn diagram that justified the creation of House of Cards showed that Netflix had big data on its side. And since then it's had a pretty good run as far as creating original content goes. Its latest series, Narcos, follows the story of drug kingpin Pablo Escobar and it has also been a major hit. And, in keeping with a native ad strategy that has seen it work with The New York Times to promote Orange is the New Black, The Atlantic to promote House of Cards and Wired to promote a new era of TV, it's called on The Wall St Journal's commercial content division Custom Studios to create an impressive indepth series of the economics of the cocaine trade.

Read more

The KB Series’ second episode is released, Kiwibank works its marketing magic

  • July 29, 2015
  • StopPress Team
The KB Series’ second episode is released, Kiwibank works its marketing magic

The second episode of Kiwibank’s KB Series featuring Jamie Curry is out. In this episode, Curry has moved into her new flat in Auckland and is attempting to navigate herself through the beginnings of adult life, which she does with much uncertainty and awkwardness.

Read more

The fight against buffering: a look at the rollout of ultra-fast broadband

  • Telecommunications
  • May 15, 2015
  • Holly Bagge
The fight against buffering: a look at the rollout of ultra-fast broadband

Not too long ago the high-pitched robotic noises of a modem connecting served as our only gateway to an online world that was typified by webpages that slowly lagged into existence. Over time, the lag has reduced and ongoing roll out ultra-fast broadband (UFB) holds the promise of snuffing it out entirely. StopPress chats to a few industry players about why the roll out of ultra-fast broadband is important for Kiwi consumers.

Read more

Netflix is vocal in its opposition to Global Mode, but is there bite behind the bark?

  • SVOD
  • May 14, 2015
  • Damien Venuto
Netflix is vocal in its opposition to Global Mode, but is there bite behind the bark?
Image credit: techgoondu.com

While the nation's other SVOD players are taking legal steps in regard to Global Mode, market newcomer Netflix has thus far been quiet in terms of its position on the use of virtual private networks (VPNs) to access international content. The company has not joined MediaWorks, TVNZ, Sky and Spark in the case, which is set clarify the legality of Global Mode in the local market. And this could largely come down to the fact that the company has little incentive to support the action. PLUS: a look at the leaked emails from Sony executives on Netflix's approach to geo-filtering.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit