articles tagged 'music'
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TVNZ-NZ Marketing Awards 2015
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Cleve Cameron continues to 'Do' it

  • PopPress
  • September 9, 2016
  • StopPress Team
Cleve Cameron continues to 'Do' it

Former JWT executive creative director Cleve Cameron—who left his cushy job in advertising to pursue his passion for music—has released his first music video for his album Welcome to the Primal Digital, for the single ‘Do’.

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voices

Bowie's in space

  • PopPress
  • January 12, 2016
  • StopPress team and Jonathan Cotton
Bowie's in space

Yesterday David Bowie accomplished the impossible, and proved through death that he is immortal. The world has refused to let him die and his many faces have been scattered across the web, while his name and memory are on everyone's lips. And while he has been well covered in the media already, we just couldn’t help but write a little something on him. So here’s a few examples of Bowie’s foray into the world of advertising and business, as well his strangely accurate predictions around the future state of music.

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Revenue streams: where the Kiwi music industry makes its money

  • Media
  • November 5, 2015
  • Ben Fahy
Revenue streams: where the Kiwi music industry makes its money

The mode of delivery for audio has changed markedly in the past few decades, to the point where young folk tend to see a cassette tape as the modern-day equivalent of a gramophone. And a PwC report into the contribution of the music industry to the New Zealand economy shows that while total retail sales are down significantly on 2012 as a result of shifting listening habits and illegal downloading, the significant growth in online streaming is making up some of the lost ground.

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First DJs, now listeners: under-the-radar Kiwi tech success story Serato aims for the masses with music app Pyro

  • Mobile
  • October 1, 2015
  • Jonathan Cotton
First DJs, now listeners: under-the-radar Kiwi tech success story Serato aims for the masses with music app Pyro

For the last 16 years, Serato has been at the forefront of DJ culture and technology. Its ground breaking Pitch ‘n Time time-stretching algorithm and flagship audio mixing software product Serato DJ are industry standards. Kanye West rapped about them on one of his tracks. Eminem did the same. And now it's releasing its first mass-consumer app, Serato Pyro, a music player that beat-matches and mixes song playlists. Chief executive AJ Bertanshaw explains the company's evolution—and its Kiwi approach to marketing.

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A beat that stays with you

  • PopPress
  • September 25, 2015
  • StopPress Team
A beat that stays with you

As indicated by the proliferation of headphones fastened to the ears of runners and gym goers, a personal soundtrack has become something of a necessity for an exercise regime. Given this affiliation between music and exercise, organisations such as Beats by Dr Dre has released a plethora of ads featuring sports stars using its products. Similarly, Spotify has also been making moves into this space, developing playlists specifically targeted at those engaging in exercise. And now, the music streaming service has taken it one step further by launching a feature that plays tracks matched to the pace the runner is moving at.

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MediaWorks targets lucrative older demographic with new station

  • Radio
  • March 23, 2015
  • Damien Venuto
MediaWorks targets lucrative older demographic with new station

Following last week's announcement that Kiwi FM would be switching off, MediaWorks has now released a statement saying that new nationwide radio brand called Magic will launch on April 20. Targeted at 50- to 69-year-olds, the new station will be programmed by The Breeze content director Ian Avery and feature classic tracks from the likes of Elvis Presley, the Beach Boys, Roy Orbison, Dusty Springfield and Rod Stewart, among others. And this move could make commercial sense, given the high level of disposable income this group has in its pocket.

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Serj Tankian merges sight and sound

  • PopPress
  • March 20, 2015
  • StopPress Team
Serj Tankian merges sight and sound

System of a Down frontman Serj Tankian has taken on a slightly different career direction in recent years in developing a cross-sensory art exhibition that features a range of original paintings that have accompanying soundtracks.

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Mix tapes live on

  • PopPress
  • February 19, 2015
  • StopPress Team
Mix tapes live on

Advertising agency netplus is sharing the love with its clients—past, present and future—by resurrecting the cultural phenomenon that was the mix tape. The agency embarked on a Valentine’s mission to cosy up to its clients by launching a website called ‘mixplus’, a digital interface where clients the agency loves, clients its lost and clients it wants can select different mix tapes after which the appropriate '80s tunes (sourced via SoundCloud) sing out from the computer.

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