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Call me loyal: survey shows Kiwis love their ‘free’ stuff
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The lure of toasters, knives or coffee is fairly compelling for many Kiwis, and, according to the results of an independent study commissioned by Muffin Break that investigated the habits of shoppers and their interest in frequent purchasing programmes, 42 percent of those surveyed said they would return to a store where the service had dropped if the loyalty programme on offer was good.