After 21 years at Farmers over two stints, former head of marketing Dean Cook has hung up his purple tool belt, swapping it out for a red one with a move to The Warehouse Group. We sit down with Cook to reflect on the past two decades and how far the marketing and advertising industry has come in terms of in-house agencies, the proliferation of media channels and data. Plus, we hear his thoughts on how local retailers can compete with Amazon.
Browsing: movings and shakings
Farmers head of marketing Dean Cook has joined The Warehouse Group.
Independent communications agency Pead PR has picked up a tourism client after winning a competitive pitch for Milford Sound and Queenstown tour operator Southern Discoveries.
After a stint of 18 months, Google NZ country director Stephanie Davis has confirmed she will depart the local office to take on the role of country director for Google in Singapore.
MediaWorks has been on a bit of a hiring mission, adding several new staff to its agency and national direct teams as well as promoting other staff.
NZME has brought on board Irene Chapple as the NZ Herald’s new digital editor, who is returning to the Herald after ten years in other roles, and several years overseas.
Industry happenings at Ebiquity, Chemistry Interaction, Thick as Thieves, bcg2, Bauer Media, Sky and VeNA.
Industry happenings at PHD, Snakk, CAANZ, Darkhorse, Lily & Louis, ZM, My Food Bag, the Marketing Association, CIevents and TedX.
Industry happenings at TRN, MPA, Adshel, Hunch, BelowTheLine, Apollonation and the Pond.
Industry happenings at Springload, DesignWorks, NBR, MediaWorks, The Muesli Hub, GrabOne and Spikes Asia.
After serving as the managing director of Y&R NZ for fewer than two years, James Hurman is set to bid farewell to the agency.