articles tagged 'Mitre 10'

Mitre 10 uses Kong the donkey to unveil new brand mission

  • Advertising
  • June 11, 2018
  • StopPress Team
Mitre 10 uses Kong the donkey to unveil new brand mission

An escaping pet donkey called Kong is the star of Mitre 10’s latest campaign as the company changes its brand mission.

Read more

Mitre 10 launches nifty Number 8 campaign

  • Advertising
  • January 16, 2018
  • StopPress Team
Mitre 10 launches nifty Number 8 campaign

Mitre 10 and FCB have launched a Number 8 campaign to showcase the hardware company's bespoke range of home improvement products.

Read more

Ads of the Week: 16 January

  • TVC of the Week
  • January 16, 2018
  • StopPress Team
Ads of the Week: 16 January

A round of applause for NZTA, McDonald's and Mitre 10.

Read more

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

topics
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Mitre 10 appoints Jules Lloyd-Jones as general manager of marketing

  • Movings/Shakings, brought to you by Marsden Inch
  • June 6, 2017
  • StopPress Team
Mitre 10 appoints Jules Lloyd-Jones as general manager of marketing

Mitre 10 has appointed Jules Lloyd-Jones to the position of general manager of marketing following Dave Elliott's departure to the US.

Read more

Ads of the Week: 6 September

  • TVC of the Week
  • September 6, 2016
  • StopPress Team
Ads of the Week: 6 September

Round of applause for Jed's Coffee, Vodafone, Mitre 10, Prostate Cancer Foundation and Bay Audiology.

Read more
voices

Mitre 10 engages its regional owners in a bit of friendly rivalry

  • Advertising
  • September 1, 2016
  • Elly Strang
Mitre 10 engages its regional owners in a bit of friendly rivalry

Mitre 10 celebrates the various owners of its regional stores in its latest set of TVCs. The ads are part of its sponsorship of the Mitre 10 Cup (formerly the National Provincial Championship) and shows rival owners engaging in some lighthearted banter about their favourite rugby teams.

Read more

Mitre 10 extends its online offering with on-demand channel to entertain Kiwi DIY enthusiasts

  • Advertising
  • August 19, 2016
  • StopPress Team
Mitre 10 extends its online offering with on-demand channel to entertain Kiwi DIY enthusiasts

Mitre 10 has made a play to take advantage of growing online audiences by creating its own on-demand, video-streaming channel, via Augusto, servicing DIY-spirited Kiwis with a host of original home improvement-themed content.

Read more

Boyd PR thinks inside the box for Look Good Feel Better

  • Charity
  • April 1, 2016
  • StopPress Team
Boyd PR thinks inside the box for Look Good Feel Better

Charity Look Good Feel Better (LGFB) is about to be on the move, taking its classes to cancer patients around the country in a decked out shipping container organised by Boyd Public Relations, which enlisted a bunch of Kiwi brands including Mazda, BP, Mitre 10 and Sistema to help with the project.

Read more

Mitre 10 gives DIYers the keys to its castle, brings in George Clarke for latest branded content campaign

  • Advertising
  • January 14, 2016
  • Erin McKenzie
Mitre 10 gives DIYers the keys to its castle, brings in George Clarke for latest branded content campaign

Taking advantage of the ever increasing consumer presence in the online world, and following on from its previous successes in the content marketing space, Mitre 10 is continuing to take DIY digital, this time by locking up a few punters in one of its stores with UK TV presenter and celebrity architect George Clarke and filming the results for a new web series called the “Mitre 10 Lock In”. PLUS: How Mitre 10 is linking social media and TV to inspire more DIY projects.

Read more

Your wish is my command: is online crowd-sourcing something marketers should be doing more of?

  • Marketing
  • August 27, 2015
  • Holly Bagge
 Your wish is my command: is online crowd-sourcing something marketers should be doing more of?

It’s never been easier for marketers to learn about their audience. All they need to do is go to social media, look at what they’re posting and what’s trending among their target age demographic. Brands have begun travelling to their audience to market to them too, launching social media campaigns, joining Snapchat, Instagram, Pinterest, whatever it may be. But something else we’ve noticed recently is brands going to their audience and essentially asking for advice, crowd-sourcing ideas for products like websites, food, even ads. Here are a few examples from here and abroad.

Read more

Mitre 10 harnesses the power of social media

  • June 11, 2015
  • Sarah Dunn
Mitre 10 harnesses the power of social media

​Mitre 10 general manager Dave Elliott gave a full and frank insight into his business at the IAB Vertical Snapshot event on May 27.

Read more

From Beacons success to future musings: FCB Media's Rufus Chuter on the state of the industry

  • Media
  • May 8, 2015
  • Damien Venuto
From Beacons success to future musings: FCB Media's Rufus Chuter on the state of the industry

At the first two first editions of the revamped Beacon Awards, there wasn’t much open space available on the FCB Media table on account of the sheer number of gongs the agency had collected over the course of the respective nights. At this year’s edition of the flashy awards evening that again seemed more akin to boxing event, the agency picked up a total of 13 awards, which is believed to be the highest number in the history of the event. Coinciding with this strong run of form is the tenure of FCB Media’s head of strategy Rufus Chuter, who joined FCB from London’s MEC in May 2012. And StopPress recently chatted to him about industry.

Read more

Rise of the machines: Mitre 10's Dave Elliott on DIY going digital

  • Horse's Mouth
  • April 15, 2015
  • StopPress Team
Rise of the machines: Mitre 10's Dave Elliott on DIY going digital

Through its ongoing ‘Easy As’ campaign, Mitre 10 has shown that the Kiwi appetite for DIY extends beyond home renovation TV shows. In September 2013, the first phase of the intiative, which consisted of 27 clips, reached one million YouTube views. But general manager of marketing Dave Elliott says that this is only small part of what underpins the company’s digital strategy.

Read more

The perils of Twitter, a telco on Snapchat and online communities: Socialites founder Wendy Thompson on why brands need a social media agency

  • Social media
  • March 5, 2015
  • Damien Venuto
The perils of Twitter, a telco on Snapchat and online communities: Socialites founder Wendy Thompson on why brands need a social media agency

So risky is Twitter that Wendy Thompson, the founder of social media agency Socialites, advises clients not to dabble in platform. And while this might sound counter-intutive coming from someone who pays the bills thanks to social media, Thompson's company has already generated some impressive results for major brands such as Mitre 10 and Spark, and she has just penned House of Travel into her ledger. So is this a case of digital smoke and mirrors or is a social media agency something that more businesses should think about bringing onboard?

Read more

TVCs of the Week: 16 September

  • TVC of the Week
  • September 16, 2014
  • StopPress Team
TVCs of the Week: 16 September

An outgunned rooster, committed skaters and a big sporting supporter take the prize this week.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit