An escaping pet donkey called Kong is the star of Mitre 10’s latest campaign as the company changes its brand mission.
Marketing, advertising & media intelligence
Mitre 10 and FCB have launched a Number 8 campaign to showcase the hardware company's bespoke range of home improvement products.
Mitre 10 has appointed Jules Lloyd-Jones to the position of general manager of marketing following Dave Elliott's departure to the US.
Round of applause for Jed's Coffee, Vodafone, Mitre 10, Prostate Cancer Foundation and Bay Audiology.
Mitre 10 celebrates the various owners of its regional stores in its latest set of TVCs. The ads are part of its sponsorship of the Mitre 10 Cup (formerly the National Provincial Championship) and shows rival owners engaging in some lighthearted banter about their favourite rugby teams.
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Mitre 10 has made a play to take advantage of growing online audiences by creating its own on-demand, video-streaming channel, via Augusto, servicing DIY-spirited Kiwis with a host of original home improvement-themed content.
Charity Look Good Feel Better (LGFB) is about to be on the move, taking its classes to cancer patients around the country in a decked out shipping container organised by Boyd Public Relations, which enlisted a bunch of Kiwi brands including Mazda, BP, Mitre 10 and Sistema to help with the project.
Mitre 10 gives DIYers the keys to its castle, brings in George Clarke for latest branded content campaign
Taking advantage of the ever increasing consumer presence in the online world, and following on from its previous successes in the content marketing space, Mitre 10 is continuing to take DIY digital, this time by locking up a few punters in one of its stores with UK TV presenter and celebrity architect George Clarke and filming the results for a new web series called the “Mitre 10 Lock In”. PLUS: How Mitre 10 is linking social media and TV to inspire more DIY projects.
It’s never been easier for marketers to learn about their audience. All they need to do is go to social media, look at what they’re posting and what’s trending among their target age demographic. Brands have begun travelling to their audience to market to them too, launching social media campaigns, joining Snapchat, Instagram, Pinterest, whatever it may be. But something else we’ve noticed recently is brands going to their audience and essentially asking for advice, crowd-sourcing ideas for products like websites, food, even ads. Here are a few examples from here and abroad.
Joining the digital and data dots: JustOne is driving success by solving business problems with specialisation
Mitre 10 general manager Dave Elliott gave a full and frank insight into his business at the IAB Vertical Snapshot event on May 27.
At the first two first editions of the revamped Beacon Awards, there wasn’t much open space available on the FCB Media table on account of the sheer number of gongs the agency had collected over the course of the respective nights. At this year’s edition of the flashy awards evening that again seemed more akin to boxing event, the agency picked up a total of 13 awards, which is believed to be the highest number in the history of the event. Coinciding with this strong run of form is the tenure of FCB Media’s head of strategy Rufus Chuter, who joined FCB from London’s MEC in May 2012. And StopPress recently chatted to him about industry.
Through its ongoing ‘Easy As’ campaign, Mitre 10 has shown that the Kiwi appetite for DIY extends beyond home renovation TV shows. In September 2013, the first phase of the intiative, which consisted of 27 clips, reached one million YouTube views. But general manager of marketing Dave Elliott says that this is only small part of what underpins the company’s digital strategy.
The perils of Twitter, a telco on Snapchat and online communities: Socialites founder Wendy Thompson on why brands need a social media agency
So risky is Twitter that Wendy Thompson, the founder of social media agency Socialites, advises clients not to dabble in platform. And while this might sound counter-intutive coming from someone who pays the bills thanks to social media, Thompson's company has already generated some impressive results for major brands such as Mitre 10 and Spark, and she has just penned House of Travel into her ledger. So is this a case of digital smoke and mirrors or is a social media agency something that more businesses should think about bringing onboard?
An outgunned rooster, committed skaters and a big sporting supporter take the prize this week.