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Major RWC players thought to have settled on 500 metre advertising exclusion zone
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Despite promising to make a decision by September last year on how far the advertising clean zones, clean transport routes and clean periods for the Rugby World Cup would extend, the Ministry of Economic Development is yet to formally announce its decision. And, as you’d expect, media owners, buyers and planners have been getting a bit titchy about it, because they want to get stuck into the RWC goldrush but can’t sell their packages. Well, we have it on good authority that all the outdoor assets 500m from the stadia and the main transport routes have now been sold to Rugby NZ 2011 for use by the RWC sponsors.