articles tagged 'Microsoft'

The Compendium: 2 March

  • PopPress
  • March 2, 2018
  • StopPress Team
The Compendium: 2 March

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...

Year in Review: Jordanna Murray, Microsoft New Zealand

  • Year in Review
  • December 21, 2016
  • StopPress Team
Year in Review: Jordanna Murray, Microsoft New Zealand

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Jordanna Murray, Microsoft New Zealand's Windows and Surface product marketing manager, has to say.

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voices

Fairfax and Microsoft call on a doctor, a scientist, a DJ and other interesting Kiwis to push the Surface Pro 4

  • Advertising
  • May 10, 2016
  • Holly Bagge
Fairfax and Microsoft call on a doctor, a scientist, a DJ and other interesting Kiwis to push the Surface Pro 4

Microsoft is doing a pretty good job of reaching younger people through its marketing. It’s obviously noted that filming an ad of a laptop, slow panning over all of its sexy angles isn’t quite going to cut it anymore, at least not for all audiences. So recently, it teamed up with Fairfax for a content partnership called 'The Change Makers' to spruik its Surface Pro 4.

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Out with the old and in with the new

  • PopPress
  • January 29, 2015
  • StopPress Team
Out with the old and in with the new

Two weeks ago, Google announced it would stop selling its Google Glass Explorer, which went off the market on January 19. And this news coincided with an announcement from Microsoft on the release of a prototype of Hololens, a PC headset that runs on Windows 10.

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From Microsoft to LinkedIn to Pandora: Kiwi tech star Sara Clemens on working for the juggernauts

  • Media
  • December 11, 2014
  • Damien Venuto
From Microsoft to LinkedIn to Pandora: Kiwi tech star Sara Clemens on working for the juggernauts

For the last 20 years, Sara Clemens has made an international name for herself in the tech industry, working for the likes of Microsoft, LinkedIn and now Pandora, where she was appointed chief strategy officer earlier this year. And while this title alone would be enough to intimidate some employees, Clemens thrives in these high-pressure positions and actually enjoys the challenge. StopPress recently had a chat with her about her previous successes and what she hopes to acheive in her new role.

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Spray cans and skateboards: Microsoft Surface, FCB and the street artists

  • Didge
  • September 11, 2014
  • Skye Wishart
Spray cans and skateboards: Microsoft Surface, FCB and the street artists

Microsoft Surface New Zealand is jumping aboard the street art wagon, collaborating with FCB and renowned Kiwi street artists BMD to produce a bromance-y video showing the creative possibilities of the Surface Pro 3. The video kicks off a "purely social" campaign to be rolled out over the coming three months.

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Games get real

  • PopPress
  • January 15, 2014
  • StopPress Team
Games get real

With ever better visuals, characters and stories, and even the addition of things like scents, games are getting more and more real. In its new TVC by Crispin, Porter and Bogusky, Microsoft warns obsessed gamers just how real things are getting.

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