Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Marketing, advertising & media intelligence
Microsoft has recruited conceptual photographer Garth Badger, architect Angus Muir and illustrator Kelly Thompson to launch its Surface Studio product.
Ipsos has released the results of its 'Most Influential Brands in New Zealand' study and technology brands lead the pack, with Google, Facebook and Microsoft taking the top three spots respectively, alongside four local brands.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Jordanna Murray, Microsoft New Zealand's Windows and Surface product marketing manager, has to say.
Microsoft spruiks its Surface Book by letting creativity thrive and providing relief from the daily grind
Microsoft NZ is giving Kiwis the chance to bring their dreams to the surface in a new competition campaign, with the help of Y&R, in which one winner will receive a year’s salary to unleash their creativity.
Fairfax and Microsoft call on a doctor, a scientist, a DJ and other interesting Kiwis to push the Surface Pro 4
Microsoft is doing a pretty good job of reaching younger people through its marketing. It’s obviously noted that filming an ad of a laptop, slow panning over all of its sexy angles isn’t quite going to cut it anymore, at least not for all audiences. So recently, it teamed up with Fairfax for a content partnership called 'The Change Makers' to spruik its Surface Pro 4.
Top websites for December: Facebook slips below Microsoft as Nielsen includes Skype in the numbers--UPDATED
Microsoft’s combined offerings topped Facebook in last month’s website rankings, which are based on a Nielsen report that tracks unique audience across all web browser usage, but does not include the use of mobile apps. Unsurprisingly, Google came out on top, while Stuff retained its lead over the Herald further down the list.
Nielsen has released its annual list of the top ten websites Kiwis visited over the course of December. And while the list was populated by the usual suspects, there were a few surprises in terms of the year-on-year changes for some of the websites.
Two weeks ago, Google announced it would stop selling its Google Glass Explorer, which went off the market on January 19. And this news coincided with an announcement from Microsoft on the release of a prototype of Hololens, a PC headset that runs on Windows 10.
Microsoft New Zealand is throwing down the gauntlet and challenging Google via a new campaign that will offer Kiwi small and medium-sized businesses (SMBs) using Google apps a $25-per-user rebate if they purchase Office 365 before 30 April 2015 and switch before 31 May.
For the last 20 years, Sara Clemens has made an international name for herself in the tech industry, working for the likes of Microsoft, LinkedIn and now Pandora, where she was appointed chief strategy officer earlier this year. And while this title alone would be enough to intimidate some employees, Clemens thrives in these high-pressure positions and actually enjoys the challenge. StopPress recently had a chat with her about her previous successes and what she hopes to acheive in her new role.
Microsoft Surface New Zealand is jumping aboard the street art wagon, collaborating with FCB and renowned Kiwi street artists BMD to produce a bromance-y video showing the creative possibilities of the Surface Pro 3. The video kicks off a "purely social" campaign to be rolled out over the coming three months.
With ever better visuals, characters and stories, and even the addition of things like scents, games are getting more and more real. In its new TVC by Crispin, Porter and Bogusky, Microsoft warns obsessed gamers just how real things are getting.
It seems the days of the sedate product launch, held seated over a light lunch, are over as tech companies get ever more daring with their stunts. Plus: Samsung and Pead part company.
Mi9 is locally launching the versaTiles ad format it rolled out across the Tasman about six months ago, which it says makes it more accessible for advertisers to spread their message via email. The local versaTiles release follows Hotmail’s relaunch as Outlook.com, which has 1.2 million account holders in New Zealand.