articles tagged 'Michael Goldthorpe'

Movings/Shakings: 20 October

  • Movings/Shakings, brought to you by Marsden Inch
  • October 20, 2015
Movings/Shakings: 20 October

Industry happenings at NZ Herald, IAB NZ, Cuisine magazine, TRA, Group M, Hunch and Hypermedia.

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How you create an agency, by David Walden

  • Opinion
  • October 9, 2015
  • Michael Goldthorpe
How you create an agency, by David Walden
Photo: Paul Statham

Having worked at TBWA\ from 2005 to 2010 alongside David Walden, Michael Goldthorpe was asked to share a few words about his mentor and friend at last night's Effie Awards, which fell on the same day as Devo's unsurprisingly well-attended and colourful funeral. And he decided to let Devo's words, which serve as the introduction to a book that will be available to buy soon, do most of the talking.

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Mouse-to-mouse to smartphone: Michael Goldthorpe on the evolution of DM

  • Marketing
  • August 10, 2015
  • Michael Goldthorpe
Mouse-to-mouse to smartphone: Michael Goldthorpe on the evolution of DM

Michael Goldthorpe discusses the evolution/his changing understanding of direct marketing, otherwise known as DM, from when he was a youngster when those two capitalised letters meant one thing: Danger Mouse. And now, as an adult where technology has changed the game completely, where direct marketing is no longer just a targeted letter sent to your mailbox and finally, he discusses whether the fundamentals have really changed all that much.

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Look up and look out: remembering Robin Williams

  • Opinion
  • August 15, 2014
  • Michael Goldthorpe
Look up and look out: remembering Robin Williams

Plenty has been written about the passing of Robin Williams in the past few days. And Michael Goldthorpe thinks it's of relevant interest that one of his last pieces of work was a show about advertising, an industry that, like Hollywood, is pretty good at monetising mania.

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Got a marketing challenge? Ask a six year old

  • Opinion
  • April 14, 2014
  • Michael Goldthorpe
Got a marketing challenge? Ask a six year old

The insight that kids are clever is nothing new, but Michael Goldthorpe's experience at his son's 'take Dad to work day' showed just how fearlessly they come up with new ideas. If you're looking for genius, unlearn what you know.

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The Year in Review: Michael Goldthorpe

  • Year in Review brought to you by Marsden Inch
  • January 7, 2014
  • StopPress Team
The Year in Review: Michael Goldthorpe

Michael Goldthorpe runs his own consultancy called Hunch and, inbetween doing actual work, he has written some wonderful things for StopPress over the past couple of years, the most wonderful being his extremely well-received piece on how "mad people are attracted to advertising, just as advertising is attracted to us". So here he is writing some more about the year that was.

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Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...

On the importance of fun

  • Advertising
  • December 16, 2013
  • Michael Goldthorpe
On the importance of fun

The classic 'work first, play later' incentive strategy works. But in this industry, Michael Goldthorpe thinks fun works better.

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The magic of collision

  • Media
  • November 14, 2013
  • Michael Goldthorpe
The magic of collision

Michael Goldthorpe went along to TVNZ's new season launch at the Viaduct Events Centre. And he got inspired about the potential for New Zealand to become a branded content powerhouse.

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Mad Men: the reality show

  • Advertising
  • October 10, 2013
  • Michael Goldthorpe
Mad Men: the reality show

This week is Mental Health Awareness Week, and this year it's themed around the idea of 'Connecting'. It’s when some of the smartest people in our industry do amazing work to help us better understand mental illness. But when it comes to understanding, the real heavy lifting is usually achieved through conversation. So, as someone who’s lucky enough to be relatively successful in spite of mental illness, Michael Goldthorpe has decided to open up in an attempt to kick-start some chatter.

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Everything in moderation: why controversial Australian Standards Board decision on Facebook was the right call

  • Social media
  • August 8, 2012
  • Michael Goldthorpe
Everything in moderation: why controversial Australian Standards Board decision on Facebook was the right call
s58y via Flickr

It seemed like such a good idea: Peanuts vs Cashews. Grab a handful, pelt your mates and discover once and for all who’s the real ‘King of the Nuts’. Then things went wrong. A rogue peanut bounced off a lamp-post, caught a cycle courier and tossed him in front of a bus. Luckily the bus swerved, no one was hurt and they only took out a small building. Rogue accident, you wouldn’t read about it (mostly because it didn’t happen). But it could. And the question on the table after a recent Australian Standards Board decision that has put the onus on brands to manage their Facebook pages is where does the buck stop when social goes awry?

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