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Inside: Goodfolk
It has been a big year for Goodfolk, with some notable hires, new accounts and an office refit to boot.
It has been a big year for Goodfolk, with some notable hires, new accounts and an office refit to boot.
Staff generally see more of a company’s advertising than its customers do. But even so, brands are often dropped on them from a long way up, without an explanation of the full story, or the thought process behind them. And that’s a waste of potential advocacy, says Goodfolk’s Michael Easton.