articles tagged 'Metservice'

Monobrow and sideburns: One Weather gets a new look, plus other quirky meteorological clips

  • Sponsorship
  • August 22, 2014
  • Damien Venuto
Monobrow and sideburns: One Weather gets a new look, plus other quirky meteorological clips

One Weather's introductory ident has been given a makeover—and it comes with an impressive combination of sideburns and a monobrow so seamless that omnichannel marketing campaigns would applaud it. Rather than simply running into the weather report with the usual "proudly brought to you" phrase, Saatchi & Saatchi have instead opted for a quirkier activation of its sponsorship deal with TVNZ by having the pie-loving protagonist from the elaborate 2011 Hilux ad introduce the daily weather report. PLUS: we also look at some other funny weather-related clips.

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From Metservice to meat service: Hellers and Simpatico cook up another online feast

  • Digital
  • January 25, 2013
  • Elizabeth Davies
From Metservice to meat service: Hellers and Simpatico cook up another online feast

Metservice launched its new redesigned website in December, aiming to make Kiwis’ weather needs more easily accessible. The redesign included new opportunities for targeted advertising that allowed brands to advertise next to specific weather types. And interactive manager at Metservice, Craig Delaney described it as being “like Google AdWords, but instead of bidding on words you buy space next to a weather type.” And, following on from a similar contextual campaign last year, Hellers has again teamed up with Christchurch ad agency Simpatico to launch another meaty weather-based campaign on the site.

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Sunny, with a chance of meat: Hellers and Simpatico take the weather with them

  • Advertising
  • February 1, 2012
  • Ben Fahy
Sunny, with a chance of meat: Hellers and Simpatico take the weather with them

The oft-stated wonder of the online realm for advertisers is the utility it provides and the creative opportunities it affords. And while that utility isn't often harnessed as effectively as it could be, a campaign to launch Hellers' new range of burger patties by Christchurch agency Simpatico, which recently rebranded from UMC, shows what can be done with a bit of nifty thinking. 

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