Browsing: Metro

Partner articles
Stitched together: Bauer, Lincoln University and Nudie Jeans show the value of collaboration
By

Ask any parent of a teenager and they’ll likely tell you their kids don’t want to be told what to do, and the approach to encouraging them on how to choose a university has traditionally been to shout so-called inspirational messages at them through a TV screen. But this year, Bauer sought to approach potential students differently, providing them with an experience instead, in the form of an activation run at Auckland City Limits on behalf of Lincoln University with its partner Nudie Jeans.

News
Bauer gives Beacons attendees a tangible memento
By

It’s no secret that media agency folks look forward to the Beacons every year. In many ways, the celebration of great work is the culmination of a year of late nights, impossible deadlines and the daily grind. The only problem is that it’s over in a flash, and the 365-day cycle starts all over again. Well, Bauer has this year developed a bespoke magazine that will let attendees hold onto the moment for a little longer.

Opinion
Simon Wilson’s magazine manifesto
By

After around five years as editor of Metro, Simon Wilson recently sent his final issue off to the printers and stepped into a new role where he aims to do more writing and less wrangling. And he signed off with an editorial that editors—and advertisers—could all learn something from.

Opinion
Simon Wilson’s ten rules of ‘Write Club’
By

Whether you’re a copywriter, a journalist, a press release peddler, a social media guru or a ‘content producer’, it’s worth paying a visit to departing Metro editor Simon Wilson’s school for people who can’t write good. Here’s what he’s learned about the mysterious art of writing over the years.

News
International cover lovers give Kiwi efforts the nod
By

One particular magazine cover has been generating plenty of discussion and plenty of entertaining responses (Homer Kimpson takes the win) in recent days. Not surprisingly, Kim Kardashian’s effort for Paper caught the eye of Coverjunkie, a website that celebrates “creative covers and their ace designers”. And a few local efforts from Next, Metro, North & South and Threaded, have also been featured recently.

News
Full stretch
By

Metro’s Cheap Eats issue, which celebrates Auckland’s 100 best dinners under $20, is always a pretty good seller for Bauer. But it’s decided to take its promotions up a step and make a teaser video showing that with so much affordable food on offer, stretchy pants—and impeccable grooming—are essential.

News
Metro pulls up a chair at the mobile feast
By

Metro claims to be “the most trusted guide to eating in Auckland”. And the title is playing to its strengths and moving to where its audience is increasingly looking with the launch of Metro Eats, a new mobile app that was developed by Satellite Media and combines content from the magazine’s Top 50 Restaurants, Top 100 Cheap Eats and Top 50 Bars.

News
Bob Jones takes out Vaughan again, 30 years later, in alcohol related contest
By

Nearly 30 years after Bob Jones famously smacked over TV reporter Rod Vaughan, Jones has beaten the unlucky Vaughan a second time – to win New Zealand’s most famous media award. In a cruel twist, Jones fought off Vaughan to win the latest Alcohol Press Sponsorship Award (ASP) as a result of the National Business Review’s announcement that Vaughan had joined the business newspaper’s staff.

Opinion
New Metro: “lacks cohesion, like, er, Auckland”
By

Metro magazine has been revamped – again. The Auckland darling’s latest botox treatment gets a thumbs down from long time Metro friend (and StopPress critic) David MacGregor. Plus, we have some breaking news about the Citymix & Metro merger.Metro is an old friend. It showed up on the newsstand the …