News
Meridian uses puppets to bring kids’ voices to life for KidsCan
Meridian has highlighted its support for KidsCan’s school programmes by using puppets to share stories of children’s experiences.
Browsing: Meridian
News
Meridian Energy eyes up Norway in electric vehicle uptake
Meridian Energy has launched its latest campaign via Barnes, Catmur & Friends Dentsu fueling Kiwis to take on Norway in the uptake of electric vehicles.
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OMD adds Meridian to its ledger
OMD has won the Meridian Energy media account, which will now extend to include all media strategy, planning and buying.
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Meridian proposes less spend on power bills and more spend on you
With winter around the corner and heaters creeping on, Meridian, with the help of Barnes, Catmur & Friends Dentsu, is making its bid for your power bill through a series of online videos and audio ads.
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Whittaker’s and Meridian announce partnership with release of ‘Brooklyn Block’
Over the last few years, we’ve seen Whittaker’s partner with a number of brands, including L&P, Lewis Road Creamery and Jelly Tip, to produce a range of interesting hybrids. And now the Porirua-based chocolate company is continuing its collaborative trend by teaming up with Meridian Energy for a new campaign, focused on renewable energy.
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Ads of the week: 9 August
This week Meridian, High Performance New Zealand, Powerade and Countdown all deserve a pat on the back.
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Puns of steel: Wells gets his kit off in latest Meridian promotion
Nude ironing isn’t generally recommended, unless you’re trying to win an Xtreme Ironing competition. But Meridian, its new agency Barnes Catmur and spokesman Jeremy Wells have decided to embrace it.
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TVCs of the Week: 3 March
This week, a stoic nod of approval in the general direction of Bauer Media, Meridian and Speight’s.
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Meridian and Barnes Catmur release first fruits of new relationship, maintain Wells as frontman
Late last year, Meridian shifted its advertising account to Barnes Catmur after a four-ish year relationship with Assignment. And the new couple have released their first ad to promote its moving house offer—with Jeremy Wells reprising his role as the entertaining spokeshuman and becoming a very literal embodiment of the brand.
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Meridian gives Assignment the flick for Barnes Catmur
After a competitive pitch, Meridian Energy is thought to have given its business to Barnes, Catmur & Friends, bringing an end to a four-ish year relationship with Assignment.
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Same power, different latitude: Powershop takes on Australia
Powershop has managed to find a solid niche in New Zealand’s energy market as a cheeky challenger brand that gives its more than 50,000 customers additional information about their energy usage, lets them buy power online and shows them plenty of love. And now the Meridian-owned business is taking that model to Australia.
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Books, snacks and tiki tours
Who’s it for: Meridian by Assignment Group and Perendale
Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New …
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Wells goes up hill, down dale and cross country for Meridian’s renewable tiki tour
Meridian Energy has released some consistently good ads over the past couple of years and created a point of difference by loudly banging its renewable energy drum. And, following on from its quirky West Wind and Ross Island ads, which were conceived by Assignment Group and shot by Perendale, the team has sent Jeremy Wells on another entertaining journey in an effort to celebrate the country the company generates all of its energy from—and, of course, get more customers around New Zealand to “sign up to a better energy future”.
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Gaming and gardening
Who’s it for: Xbox 360 ‘Rugby World Cup 2011’ by Republik and Automatic Films.
Why we like it: Video game ads rarely stand out, but this one does (and so does this one). Entertaining, well-made, a nice line and extra points for a local indie getting to …
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A host of freshly squeezed TVCs, packaged for your convenience
When it rains it pours. After a brief dry spell on the new ad front, numerous newbies have recently been set free. So, for your viewing—and possibly even critiquing—pleasure, a selection of the freshest TV cuts, including Mitsubishi’s new brand ad by Clemenger BBDO, Meridian and Assignment Group’s polar expedition, TVNZ’s new patriotic promo for its news and current affairs offering, State Insurance and Colenso’s fireproof box promo, Sealord and Saatchi & Saatchi’s wonderous condiment contraptions, DraftFCB’s latest work for Genesis Energy and Gregg’s and Lumino and Wag the Dog’s extended, nationwide tonsil hockey tour.
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The winds of change: Stihl, Meridian and Fair Trade
Plenty of new stuff to choose from this week. And we’re feeling particularly generous so we’re sharing the love.
Who’s it for: Stihl by DDB and Robber’s Dog
Why we like it: If there was an Axis for funny, DDB would probably win it …
News
Meridian goes with the wind, Wells shoots the breeze
With a price war seemingly being waged between some of the power providers at present, Meridian Energy and Assignment Group have chosen a good time to release a very good ad. And, with the help of returning frontman Jeremy Wells, they’re sexing up wind.
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It’s not easy being green: hoi polloi choose New Zealand’s most sustainable brands
As part of its Better Business, Better World study, Colmar Brunton probed over 2500 New Zealanders to see what they thought of—or knew about—sustainability. And when it comes to the brands Kiwis perceive as being the most sustainable, ecostore, Toyota, Meridian, Air New Zealand and The Body Shop were named as the top five.