Meridian has highlighted its support for KidsCan’s school programmes by using puppets to share stories of children’s experiences.
Marketing, advertising & media intelligence
Meridian Energy has launched its latest campaign via Barnes, Catmur & Friends Dentsu fueling Kiwis to take on Norway in the uptake of electric vehicles.
OMD has won the Meridian Energy media account, which will now extend to include all media strategy, planning and buying.
With winter around the corner and heaters creeping on, Meridian, with the help of Barnes, Catmur & Friends Dentsu, is making its bid for your power bill through a series of online videos and audio ads.
Over the last few years, we’ve seen Whittaker’s partner with a number of brands, including L&P, Lewis Road Creamery and Jelly Tip, to produce a range of interesting hybrids. And now the Porirua-based chocolate company is continuing its collaborative trend by teaming up with Meridian Energy for a new campaign, focused on renewable energy.
This week Meridian, High Performance New Zealand, Powerade and Countdown all deserve a pat on the back.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Nude ironing isn't generally recommended, unless you're trying to win an Xtreme Ironing competition. But Meridian, its new agency Barnes Catmur and spokesman Jeremy Wells have decided to embrace it.
This week, a stoic nod of approval in the general direction of Bauer Media, Meridian and Speight's.
Late last year, Meridian shifted its advertising account to Barnes Catmur after a four-ish year relationship with Assignment. And the new couple have released their first ad to promote its moving house offer—with Jeremy Wells reprising his role as the entertaining spokeshuman and becoming a very literal embodiment of the brand.
After a competitive pitch, Meridian Energy is thought to have given its business to Barnes, Catmur & Friends, bringing an end to a four-ish year relationship with Assignment.
Joining the digital and data dots: JustOne is driving success by solving business problems with specialisation
Powershop has managed to find a solid niche in New Zealand's energy market as a cheeky challenger brand that gives its more than 50,000 customers additional information about their energy usage, lets them buy power online and shows them plenty of love. And now the Meridian-owned business is taking that model to Australia.
Mercury Energy is celebrating New Zealand's "good energy" in its latest TVC. Tiki Taane has that in spades, and has happily lent his talent to the ad, which was made by TBWA\Tequila, with the Always On My Mind singer recording a new version of Over the Rainbow and donating all proceeds from the sale of it to Starship Hospital. What a good country!
Who's it for: Meridian by Assignment Group and Perendale Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New ...
Meridian Energy has released some consistently good ads over the past couple of years and created a point of difference by loudly banging its renewable energy drum. And, following on from its quirky West Wind and Ross Island ads, which were conceived by Assignment Group and shot by Perendale, the team has sent Jeremy Wells on another entertaining journey in an effort to celebrate the country the company generates all of its energy from—and, of course, get more customers around New Zealand to "sign up to a better energy future".
Who's it for: Xbox 360 'Rugby World Cup 2011' by Republik and Automatic Films. Why we like it: Video game ads rarely stand out, but this one does (and so does this one). Entertaining, well-made, a nice line and extra points for a local indie getting to ...