articles tagged 'Meridian'

Meridian uses puppets to bring kids’ voices to life for KidsCan

  • Advertising
  • June 5, 2018
Meridian uses puppets to bring kids’ voices to life for KidsCan

Meridian has highlighted its support for KidsCan’s school programmes by using puppets to share stories of children’s experiences.

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Meridian Energy eyes up Norway in electric vehicle uptake

  • Advertisement
  • April 6, 2018
  • StopPress Team
Meridian Energy eyes up Norway in electric vehicle uptake

Meridian Energy has launched its latest campaign via Barnes, Catmur & Friends Dentsu fueling Kiwis to take on Norway in the uptake of electric vehicles.

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OMD adds Meridian to its ledger

  • Advertising
  • November 30, 2017
  • StopPress Team
OMD adds Meridian to its ledger

OMD has won the Meridian Energy media account, which will now extend to include all media strategy, planning and buying.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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Meridian proposes less spend on power bills and more spend on you

  • Advertising
  • April 19, 2017
  • StopPress Team
Meridian proposes less spend on power bills and more spend on you

With winter around the corner and heaters creeping on, Meridian, with the help of Barnes, Catmur & Friends Dentsu, is making its bid for your power bill through a series of online videos and audio ads.

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Whittaker’s and Meridian announce partnership with release of 'Brooklyn Block'

  • Advertising
  • January 18, 2017
  • StopPress Team
Whittaker’s and Meridian announce partnership with release of 'Brooklyn Block'

Over the last few years, we’ve seen Whittaker’s partner with a number of brands, including L&P, Lewis Road Creamery and Jelly Tip, to produce a range of interesting hybrids. And now the Porirua-based chocolate company is continuing its collaborative trend by teaming up with Meridian Energy for a new campaign, focused on renewable energy.

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voices

Ads of the week: 9 August

  • TVC of the week
  • August 9, 2016
  • StopPress Team
Ads of the week: 9 August

This week Meridian, High Performance New Zealand, Powerade and Countdown all deserve a pat on the back.

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Puns of steel: Wells gets his kit off in latest Meridian promotion

  • Advertising
  • May 4, 2015
  • Ben Fahy
Puns of steel: Wells gets his kit off in latest Meridian promotion

Nude ironing isn't generally recommended, unless you're trying to win an Xtreme Ironing competition. But Meridian, its new agency Barnes Catmur and spokesman Jeremy Wells have decided to embrace it.

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TVCs of the Week: 3 March

  • TVC of the Week
  • March 3, 2015
  • StopPress Team
TVCs of the Week: 3 March

This week, a stoic nod of approval in the general direction of Bauer Media, Meridian and Speight's.

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Meridian and Barnes Catmur release first fruits of new relationship, maintain Wells as frontman

  • Advertising
  • March 3, 2015
  • StopPress Team
Meridian and Barnes Catmur release first fruits of new relationship, maintain Wells as frontman

Late last year, Meridian shifted its advertising account to Barnes Catmur after a four-ish year relationship with Assignment. And the new couple have released their first ad to promote its moving house offer—with Jeremy Wells reprising his role as the entertaining spokeshuman and becoming a very literal embodiment of the brand.

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Meridian gives Assignment the flick for Barnes Catmur

  • Advertising
  • October 24, 2014
  • Ben Fahy
Meridian gives Assignment the flick for Barnes Catmur

After a competitive pitch, Meridian Energy is thought to have given its business to Barnes, Catmur & Friends, bringing an end to a four-ish year relationship with Assignment.

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Same power, different latitude: Powershop takes on Australia

  • Marketing
  • June 28, 2013
  • Ben Fahy
Same power, different latitude: Powershop takes on Australia

Powershop has managed to find a solid niche in New Zealand's energy market as a cheeky challenger brand that gives its more than 50,000 customers additional information about their energy usage, lets them buy power online and shows them plenty of love. And now the Meridian-owned business is taking that model to Australia.

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Tiki Taane's good energy

  • Advertising
  • February 27, 2012
  • Cath Winks
Tiki Taane's good energy

Mercury Energy is celebrating New Zealand's "good energy" in its latest TVC. Tiki Taane has that in spades, and has happily lent his talent to the ad, which was made by TBWA\Tequila, with the Always On My Mind singer recording a new version of Over the Rainbow and donating all proceeds from the sale of it to Starship Hospital. What a good country!

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Books, snacks and tiki tours

  • TVC
  • February 7, 2012
  • Ben Fahy

Who's it for: Meridian by Assignment Group and Perendale Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New ...

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Wells goes up hill, down dale and cross country for Meridian's renewable tiki tour

  • Advertising
  • February 7, 2012
  • Ben Fahy
Wells goes up hill, down dale and cross country for Meridian's renewable tiki tour

Meridian Energy has released some consistently good ads over the past couple of years and created a point of difference by loudly banging its renewable energy drum. And, following on from its quirky West Wind and Ross Island ads, which were conceived by Assignment Group and shot by Perendale, the team has sent Jeremy Wells on another entertaining journey in an effort to celebrate the country the company generates all of its energy from—and, of course, get more customers around New Zealand to "sign up to a better energy future". 

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Gaming and gardening

  • TVC
  • August 30, 2011
  • Ben Fahy

Who's it for: Xbox 360 'Rugby World Cup 2011' by Republik and Automatic Films. Why we like it: Video game ads rarely stand out, but this one does (and so does this one). Entertaining, well-made, a nice line and extra points for a local indie getting to ...

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