articles tagged 'Meridian'
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Whittaker’s and Meridian announce partnership with release of 'Brooklyn Block'

  • Advertising
  • January 18, 2017
  • StopPress Team
Whittaker’s and Meridian announce partnership with release of 'Brooklyn Block'

Over the last few years, we’ve seen Whittaker’s partner with a number of brands, including L&P, Lewis Road Creamery and Jelly Tip, to produce a range of interesting hybrids. And now the Porirua-based chocolate company is continuing its collaborative trend by teaming up with Meridian Energy for a new campaign, focused on renewable energy.

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voices

Same power, different latitude: Powershop takes on Australia

  • Marketing
  • June 28, 2013
  • Ben Fahy
Same power, different latitude: Powershop takes on Australia

Powershop has managed to find a solid niche in New Zealand's energy market as a cheeky challenger brand that gives its more than 50,000 customers additional information about their energy usage, lets them buy power online and shows them plenty of love. And now the Meridian-owned business is taking that model to Australia.

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Tiki Taane's good energy

  • Advertising
  • February 27, 2012
  • Cath Winks
Tiki Taane's good energy

Mercury Energy is celebrating New Zealand's "good energy" in its latest TVC. Tiki Taane has that in spades, and has happily lent his talent to the ad, which was made by TBWA\Tequila, with the Always On My Mind singer recording a new version of Over the Rainbow and donating all proceeds from the sale of it to Starship Hospital. What a good country!

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Books, snacks and tiki tours

  • TVC
  • February 7, 2012
  • Ben Fahy

Who's it for: Meridian by Assignment Group and Perendale Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New ...

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Wells goes up hill, down dale and cross country for Meridian's renewable tiki tour

  • Advertising
  • February 7, 2012
  • Ben Fahy
Wells goes up hill, down dale and cross country for Meridian's renewable tiki tour

Meridian Energy has released some consistently good ads over the past couple of years and created a point of difference by loudly banging its renewable energy drum. And, following on from its quirky West Wind and Ross Island ads, which were conceived by Assignment Group and shot by Perendale, the team has sent Jeremy Wells on another entertaining journey in an effort to celebrate the country the company generates all of its energy from—and, of course, get more customers around New Zealand to "sign up to a better energy future". 

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Gaming and gardening

  • TVC
  • August 30, 2011
  • Ben Fahy

Who's it for: Xbox 360 'Rugby World Cup 2011' by Republik and Automatic Films. Why we like it: Video game ads rarely stand out, but this one does (and so does this one). Entertaining, well-made, a nice line and extra points for a local indie getting to ...

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