Last year, oOh! Media and APN Outdoor got in on the media merger action by announcing a merger to the ASX. Today that proposal has been terminated. ALSO: read the reasons behind the proposal.
Marketing, advertising & media intelligence
Understanding how customers would react to ANZ’s decision to close the National Bank meant it was able to come up with a strategy and tailor its comms accordingly to limit the damage.
The global ad industry has moved closer to a duopoly with the proposed merger of Publicis Group and Omnicom set to create the world's biggest ad network, beating out WPP. But, according to DDB Group's executive chairman for Australia/NZ Marty O'Halloran, the creation of a company valued at US$35 billion with revenues of US$23 billion is unlikely to have much of an impact on the local agency landscape.