Browsing: MErcury Energy

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Mercury Energy puts FCB in charge of its media, creative, digital and direct business
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Mercury Energy has confirmed via a release that it has selected FCB as its integrated partner across media, creative, digital and direct. In May, when StopPress first reported on the Mercury Energy pitch, it was thought several agencies—including FCB, DDB-owned RAPP, Contagion and Chemistry Interaction—were simply vying for the energy company’s direct business, but this announcement confirms that FCB’s win includes both above- and below-the-line aspects.

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Jump in my karma: Mercury’s Good Energy Taxi hits the streets to promote good deeds
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First Mercury and TBWA\ talked the Good Energy talk in February with the launch of a big TVC featuring Tiki Taane and his version of ‘Over the Rainbow’. And it’s backed that feelgood brand sentiment up in meat space as well, with all proceeds from downloads of the song going to Starship Foundation and a ‘good samaritan’ social experiment on the side of the road that showed how helpful Kiwis are. Now it’s taking the karma bank concept to the city streets with the Good Energy Taxi, where rides are paid for by good deeds rather than cash. 

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Tiki Taane’s good energy
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Mercury Energy is celebrating New Zealand’s “good energy” in its latest TVC. Tiki Taane has that in spades, and has happily lent his talent to the ad, which was made by TBWA\Tequila, with the Always On My Mind singer recording a new version of Over the Rainbow and donating all proceeds from the sale of it to Starship Hospital. What a good country!

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justONE gets personal with two new accounts
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1-1, CRM and loyalty agency justONE is on a bit of a roll at the moment and, following on from the big launch of the long-awaited Farmers Club, it has picked up two new juicy bits of below-the-line business: Ziera shoes and Mercury Energy.