Last night, Auckland's Langham Hotel was taken over by advertising and marketing folk eager to celebrate the country’s most effective marketing campaigns at the 2017 NZ Effie Awards. Near 200 entries had been whittled down to 100 finalists before the best of the best were invited to the stage to bask in bronze, silver and gold. Here's the low down of who won what.
Marketing, advertising & media intelligence
Last night, under blue lights and a surrounding of ice sculptures, New Zealand’s marketing community came together to uncover the marketing strategies that lie beneath impressive results and celebrate the winners of the 26th TVNZ-NZ Marketing Awards.
A year on from unveiling its refreshed brand, Mercury has released a campaign via FCB that celebrates the success of its e-bike push and continues to demonstrate its 'Energy Made Wonderful' messaging.
Whybin\TBWA has taken out News Works NZ’s April Newspaper Ad of the Month with its ‘Transparent Newspaper’ ad to showcase Mercury Energy's new GEM product. And, in the first month of the brand new Newspaper Ad of the Month Agency League competition, it means the agency picks up five points and goes to the top of the table.
Hello there Toyota's vehicular version of The Hangover, Mercury Energy's new toy and GE Money's one-word campaign.