articles tagged 'Mediacom'

Fonterra Brands calls on the power of Annabel Langbein—and the power of the table—to get Kiwis cooking

  • Content marketing
  • November 13, 2015
  • Ben Fahy
Fonterra Brands calls on the power of Annabel Langbein—and the power of the table—to get Kiwis cooking

The holy grail of content marketing is to create a win-win-win: something that’s good for the consumers, good for the brand and good for the ambassadors/publishers. And Fonterra Brands, Annabel Langbein and Milk reckon they’ve done just that with a new content-led campaign/'inspiration platform' called ‘We Are What We Eat’, which aims to provide Kiwis with the tools to cook more often and more simply—and, at the same time, promote the surprisingly large benefits of getting the family around the table.

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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...

Kiwi agencies vie for dodgeball glory

  • PopPress
  • September 2, 2014
  • StopPress Team
Kiwi agencies vie for dodgeball glory

Forget the rowing world cup, forget the basketball world cup; the real action last week was at Yahoo’s Dodgeball Keg Cup. Eight agencies competed in the tournament for the honour of winning the moderately prestigious Keg Cup and the highly coveted 50-litre keg of beer.

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JWT flicks Contact's switch

  • Advertising
  • November 14, 2012
  • Ben Fahy
JWT flicks Contact's switch

As we wrote a few weeks back, Contact Energy put the feelers out for some new agency partners and JWT New Zealand has been chosen as the company's sole creative agency across brand, digital and retail.

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Power takes Fast 50 glory, as Mediacom flies marcomms flag

  • Marketing
  • October 25, 2012
  • StopPress Team
Power takes Fast 50 glory, as Mediacom flies marcomms flag

For the second year in a row, an electricity company has topped the Deloitte Fast 50 list of New Zealand's fastest-growing companies—though Pulse Utilities NZ's 2637 percent revenue growth didn't quite reach the dizzying heights of last year's winner, Powershop, which clocked in with 5280 percent growth. And in the marcomms field, Mediacom came in ninth with 487 percent growth, Gopher was 17th with 304 percent growth, SnapComms was 30th with 222 percent growth, recently acquired SublimeNZ was 31st with 216 percent growth and Christchurch's Plato Design Agency was 35th with 208 percent growth.

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bcg2 and Mediacom find Freedom

  • Advertising
  • October 17, 2012
  • StopPress Team
bcg2 and Mediacom find Freedom

It's been a pretty good year for bcg2 and Mediacom, with a few new accounts and plenty of plaudits at the TVNZ-NZ Marketing Awards for the work done on Pfizer's 'Viagra = Avigra' campaign. And it's notched up another win after being awarded the Freedom New Zealand account from incumbents M&C Saatchi Sydney/Auckland and Carat without a pitch.

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Twitter tracker shows Coca-Cola leading Olympic sponsor race, McDonald's languishing in last

  • Brand
  • July 31, 2012
  • StopPress Team
Twitter tracker shows Coca-Cola leading Olympic sponsor race, McDonald's languishing in last

During the Rugby World Cup, the off-field battles between sponsors—and, often, non-sponsors—made for fairly interesting viewing. And the same is certainly true with the Olympics. Thankfully, MediaCom has its finger on the pulse with its Twitter Tracker, which ranks sponsors by a unique Olympic Twitter Score that includes total volume of mentions, engagement and reach metrics and, importantly, positive or negative sentiment.

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