As more of the population becomes concentrated around urban centres, we start to lose some of the regional quirks we've always associated with being a New Zealander. And this leads Dean Taylor to wonder what it might mean for our sense of national identity.
Marketing, advertising & media intelligence
Examining the state of education through one of the country’s most disadvantaged schools, The New Zealand Herald debuts its first foray into long-form documentary video.
It was a big year for TVNZ in 2016 after launching its much-vaunted rebrand late last year. Now there's more cause to celebrate as it continues to dominate the TV rankings, with TVNZ 2's Gloriavale: A Woman's Place, topping the list for most-watched show amongst the 25-54 demographic.
Fairfax Media managing director Simon Tong has stressed the need to diversify the streams of revenue feeding into the business. And today, the company has taken a rather unorthodox step in this direction by announcing the launch of Stuff Fibre, a joint venture with New Zealand Fibre Communications Limited selling high speed, unlimited fibre connections.
Julian Dennison, the young star of Hunt for the Wilderpeople, appears as the face of My Food Bag's 'bargain box' offering in a new spot by Saatchi & Saatchi. PLUS: we ask the young actor what media he consumes in his spare time.
Media agency veteran Antony Young argues that brands stand to gain a lot from working with the nation's media companies.
Following the Joseph Parker fight, and the illegal streaming that came with it, should rights holders be taking action against the offenders? Receptive.tv director Sam Aldred doesn't think this is a great idea.
MediaWorks employee accused of stealing $458,094 retains name suppression, requests sentence indication
A MediaWorks employee who faces fraud charges amounting to $458,094 will retain name suppression until the case appears before the court on 22 June. The accused appeared before the Auckland District Court today, but did not enter a plea in regard to any of the charges. She did, however, request a sentence indication, a step taken to determine how long a sentence might be in the event of a guilty plea.
The odds were not in their favour when they took over as new face of current affairs on TV3 in June last year. But week in, week out Duncan Garner and Heather du Plessis-Allan have slogged it out in the competitive 7pm timeslot, and they're closing in on the competition across at TVNZ. UPDATE: TVNZ on Seven Sharp's performance.
Around two weeks ago, Facebook extended the reach of its walled garden by launching its Canvas platform in all international markets. We chat to House of Travel's marketing director Ken Freer about his thoughts on launching his first campaign on the platform.
Shower thoughts, Scout, The Spinoff and why big media struggles to launch new online media brands—UPDATED
While showers can be vicious killers, water on the neck can also create moments of clarity, so it's generally worth the risk. And last night as I sat in the corner of the shower weeping, scrubbing myself down after another day spent working in trade media, I started thinking about Rachel Glucina—and, more generally, the folly of big media trying to get down with the internet kids.
Over the years, the Valspar brand of paint products has expanded into countries throughout the world, and New Zealand was recently added to this list. And to announce its arrival in the local market, the paint company has commissioned FCB to produce a campaign capable of cutting through to consumers who already have many other choices in this category. And from the primordial ooze of the creative process emerged Kevin and Donna, the chameleons.
Since online advertising first emerged, publishers have been selling their ads with the promise that they’re targeted to specific audiences and trackable. And this is true to some degree. The tech platforms available on the market today certainly do have the ability to serve ads onto specific websites, but whether those ads are seen by humans or anyone at all is a completely different issue. StopPress looks at how industry is dealing with the issue of viewability.
With digital revenue still not measuring up to print losses and ad blockers becoming more common in the top-right corners of browsers, media owners increasingly have to reassess how they go about sustaining their online businesses. And over the last few weeks, Tangible Media and Bauer, two of the nation's biggest magazine publishers, illustrated there's no concrete rule applicable to doing this, with the pair taking divergent paths as they set about creating commercially sustainable online properties. We compare Dish's paywall strategy with Bauer's launch of the Food to Love brand.
Early this year, the MPA announced that it was making some big changes to its annual awards, with a new name, a few new categories and a new judging process. Those changes have led to an almost 40 percent increase in entry numbers and as far as the finalists go, Bauer is on top with 46, followed by Tangible Media with 25, Fairfax with 19 and Kowhai Media with 10.