articles tagged 'Media'

Does ‘new’ New Zealand make you less New Zealand?

  • Regular voices
  • March 3, 2017
  • Dean Taylor
Does ‘new’ New Zealand make you less New Zealand?

As more of the population becomes concentrated around urban centres, we start to lose some of the regional quirks we've always associated with being a New Zealander. And this leads Dean Taylor to wonder what it might mean for our sense of national identity.

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Simon Tong on Fairfax’s voyage into fibre

  • Media
  • August 9, 2016
  • Damien Venuto
Simon Tong on Fairfax’s voyage into fibre

Fairfax Media managing director Simon Tong has stressed the need to diversify the streams of revenue feeding into the business. And today, the company has taken a rather unorthodox step in this direction by announcing the launch of Stuff Fibre, a joint venture with New Zealand Fibre Communications Limited selling high speed, unlimited fibre connections.

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Julian Dennison fronts My Food Bag campaign

  • Media Munchies
  • July 19, 2016
  • StopPress Team
Julian Dennison fronts My Food Bag campaign

Julian Dennison, the young star of Hunt for the Wilderpeople, appears as the face of My Food Bag's 'bargain box' offering in a new spot by Saatchi & Saatchi. PLUS: we ask the young actor what media he consumes in his spare time.

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MediaWorks employee accused of stealing $458,094 retains name suppression, requests sentence indication

  • Media
  • April 22, 2016
  • Damien Venuto
MediaWorks employee accused of stealing $458,094 retains name suppression, requests sentence indication

A MediaWorks employee who faces fraud charges amounting to $458,094 will retain name suppression until the case appears before the court on 22 June. The accused appeared before the Auckland District Court today, but did not enter a plea in regard to any of the charges. She did, however, request a sentence indication, a step taken to determine how long a sentence might be in the event of a guilty plea.

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topics
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...

Shower thoughts, Scout, The Spinoff and why big media struggles to launch new online media brands—UPDATED

  • Media
  • November 24, 2015
  • Ben Fahy
Shower thoughts, Scout, The Spinoff and why big media struggles to launch new online media brands—UPDATED

While showers can be vicious killers, water on the neck can also create moments of clarity, so it's generally worth the risk. And last night as I sat in the corner of the shower weeping, scrubbing myself down after another day spent working in trade media, I started thinking about Rachel Glucina—and, more generally, the folly of big media trying to get down with the internet kids.

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Paint brand Valspar ushered into Kiwi market by chameleons Kevin and Donna

  • Advertising
  • October 2, 2015
  • Damien Venuto
Paint brand Valspar ushered into Kiwi market by chameleons Kevin and Donna

Over the years, the Valspar brand of paint products has expanded into countries throughout the world, and New Zealand was recently added to this list. And to announce its arrival in the local market, the paint company has commissioned FCB to produce a campaign capable of cutting through to consumers who already have many other choices in this category. And from the primordial ooze of the creative process emerged Kevin and Donna, the chameleons.

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Served but not seen: how the industry is dealing with the issue of viewability

  • Media
  • September 24, 2015
  • Damien Venuto
Served but not seen: how the industry is dealing with the issue of viewability

Since online advertising first emerged, publishers have been selling their ads with the promise that they’re targeted to specific audiences and trackable. And this is true to some degree. The tech platforms available on the market today certainly do have the ability to serve ads onto specific websites, but whether those ads are seen by humans or anyone at all is a completely different issue. StopPress looks at how industry is dealing with the issue of viewability.

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Food fight: Bauer and Tangible diverge on the paywall path

  • Media
  • September 22, 2015
  • Damien Venuto
Food fight: Bauer and Tangible diverge on the paywall path

With digital revenue still not measuring up to print losses and ad blockers becoming more common in the top-right corners of browsers, media owners increasingly have to reassess how they go about sustaining their online businesses. And over the last few weeks, Tangible Media and Bauer, two of the nation's biggest magazine publishers, illustrated there's no concrete rule applicable to doing this, with the pair taking divergent paths as they set about creating commercially sustainable online properties. We compare Dish's paywall strategy with Bauer's launch of the Food to Love brand.

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Talent recognised on and off the page as Magazine Publishers Association announces awards finalists

  • Media
  • August 11, 2015
  • StopPress Team
Talent recognised on and off the page as Magazine Publishers Association announces awards finalists

Early this year, the MPA announced that it was making some big changes to its annual awards, with a new name, a few new categories and a new judging process. Those changes have led to an almost 40 percent increase in entry numbers and as far as the finalists go, Bauer is on top with 46, followed by Tangible Media with 25, Fairfax with 19 and Kowhai Media with 10.

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