Good old fashioned interruptive display advertising is the golden goose that keeps laying for the local TV networks. But integration is so hot right now. And, whether it’s sponsorships, programme partnerships, production partnerships or one-off branded content projects, it’s a big part of TVNZ’s focus for the future. Following its new season launch this week, head of sales Jeremy O’Brien and general manager of media solutions and insights Lyndsey Francis talk turkey about its plans for next year and what the TV landscape might look like soon.