As Quantcast opens an office in Auckland, the company's founder Konrad Feldman talks to us about why machines rather than humans will determine where ads are placed in the future.
Marketing, advertising & media intelligence
Spark’s data analytics subsidiary Qrious has launched a new survey aimed at looking at the issues marketers are most concerned about.
Industry happenings at Adshel, Little Giant, Y&R Media, Eight, Flexi Cards and NZ Food and Grocery Council.
International research company GlobalWebIndex (GWI) has expanded into the local market, signing a founding partnership with FCB. PLUS: GWI data shows New Zealand is in second place globally for desktop ad-blocking (behind only Poland).
For this, the 102nd anniversary of Anzac Day, the RSA aimed to appeal to an increasingly cashless society while also highlighting the important work it does with modern veterans.
NIB's Ben Rose on why he anticipates more people will be cracking jokes with Google and Amazon's voice-activated services in the near future.
When Boundary Road Brewery (BRB) re-launched its Chocolate Moose Chocolate Porter, it didn't want the announcement to go unnoticed with a simple social media post, so it turned to TBWA and Robbers Dog to bring back the moose with an epic journey.
It’s a multi-billion-dollar industry attracting millions of backpackers, campers and coach tours every year, as well as employing thousands of New Zealanders to service it. So it’s a mystery as to why tourism doesn’t get the specialist news coverage it warrants. Luckily, two journalists are on the task with the launch of Tourism Ticker, a digital news site for New Zealand’s flourishing tourism industry.
A former Yahoo employee, who preferred to remain anonymous, revealed to StopPress this morning that all remaining editorial staff at the New Zealand office of Yahoo have been let go. PLUS: Yahoo New Zealand Facebook traffic redirected to Yahoo 7.
Vincent Heeringa takes a look at the customer journey that is now so complex, media planners just became redundant.
In an unusual step, TRB this year announced the winner of the Outstanding Contribution to Radio award at the same time as releasing the full list of finalists for this year's edition of the event.
With Nielsen data showing Spark to have an annual rate card spend of around $40 million, PHD's ledger just got a major bump in the right direction.
Even the best brands in the world sometimes misstep. But rather than letting bygones be bygones, innovation research Samuel West is on a mission to ensure that brands don't forget the worst of what they've dumped onto consumers.
To show the perils of a seemingly innocuous Google update, Surefire Search managing director Glenn Marvin recently ran a quick test search on WorkflowMax (a Xero product), only to be served a series of sponsored ad results, many of which comprised a number of competitors to the Xero-owned product.