articles tagged 'McDonald's'

McDonald's scoops February Ad Impact Award

  • Advertising
  • March 22, 2017
  • StopPress Team
McDonald's scoops February Ad Impact Award

Another month, another round of TVCs hitting our screens and after feedback from New Zealanders, Colmar Brunton has crowned McDonald's ‘Middle Seat’ spot by DDB the February Ad Impact Award winner.

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McDonald's announces trio of executive changes

  • Movings/Shakings, brought to you by Marsden Inch
  • December 13, 2016
  • StopPress Team
McDonald's announces trio of executive changes
(L-R: David Howse, Jo Mitchell, Brid Drohan-Stewart)

McDonald's has revamped its executive team through a trio of recent appointments. David Howse has stepped in as managing director, Jo Mitchell has been promoted to director of marketing and Brid Drohan-Stewart has joined the organisation as head of marketing. PLUS: former director of marketing Chris Brown and former managing director Patrick Wilson depart.

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Too cool for burger school

  • PopPress
  • September 3, 2015
  • StopPress Team
Too cool for burger school

McDonald's is having a reasonably rough time of it at the moment, with falling sales in some of its bigger markets and more trouble brewing with those pesky, transparency-seeking, provenance-loving, fast-casual fans known as millennials not really lovin' it as much as they once did. But it's trying to change and, as a recent campaign in Australia shows, it's trying to be 'very unMcDonald's', whether it's through the launch of premium burgers, new branding, clever packaging or global days of creativity. It's also looking to recruit digitally savvy staff as it aims to bring "a start-up mindset to one of the world’s largest and most iconic brands" and, in an ad on LinkedIn, it seems to have attempted to illustrate what it thinks those staff might look like.

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McDonald's pushes on with provenance, gets its pound of flesh from 'patty investigator guy' Guy Montgomery

  • Advertising
  • June 23, 2015
  • StopPress Team
McDonald's pushes on with provenance, gets its pound of flesh from 'patty investigator guy' Guy Montgomery

McDonald's may be struggling globally as fast casual chains and the popularity of premium burgers eat into its share, but the Kiwi arm managed to lift sales by two percent last year. And, as part of its mission to be more transparent with the Our Food, Your Questions campaign, it's got comedian Guy Montgomery to take punters through the patty manufacturing process. PLUS: more packaging innovation, this time for cyclists.

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McDonald's and DDB call on Kiwis to 'Mac it better'

  • Advertising
  • June 16, 2015
McDonald's and DDB call on Kiwis to 'Mac it better'

McDonald's seems to be a little obsessed with sauce at the moment. Following on from the spot featuring a man dancing underneath a downpour of McRib sauce, McDonald's is now trumpeting the potential of Big Mac sauce to make everything better.

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