articles tagged 'McDonald's'

McDonald's puts the devices down, reconnects families

  • Advertising
  • May 16, 2018
  • StopPress Team
McDonald's puts the devices down, reconnects families

McDonald’s is taking on one of the challenges of today’s connected world, with a touching spot by DDB about a grandfather spending time with his grandchildren.

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The Compendium: 9 February

  • PopPress
  • February 9, 2018
The Compendium: 9 February

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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McDonald's, Fuse and OMD create geofilter Snapchats

  • Advertising
  • February 9, 2018
  • StopPress Team
McDonald's, Fuse and OMD create geofilter Snapchats

McDonald’s, Fuse and OMD have created branded Snapchat chain geofilter filters that are available when inside any of the McDonald’s standalone restaurants around New Zealand.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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TVNZ-NZ Marketing Awards 2015
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In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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The Compendium: 19 January

  • Compendium
  • January 18, 2018
  • StopPress Team
The Compendium: 19 January

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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How to Dad takes a look at Kiwi favourites for McDonald's Kiwiburger

  • Advertising
  • January 15, 2018
  • StopPress Team
How to Dad takes a look at Kiwi favourites for McDonald's Kiwiburger

McDonald’s has welcomed in the new year by bringing back its Kiwiburger with the help of How To Dad’s Jordan Watson.

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voices

Nielsen's top 30 spenders on advertising

  • Media
  • November 17, 2017
  • StopPress Team
Nielsen's top 30 spenders on advertising

Who are New Zealand's biggest spending brands? Nielsen has shared the top 30 spenders on advertising for the last three years and each list appears to be a shuffled version of the one that came before.

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No egg-ceptions: McDonald's proves its commitment to free-range eggs

  • Advertising
  • May 18, 2017
  • StopPress Team
No egg-ceptions: McDonald's proves its commitment to free-range eggs

Why did the chicken cross the road? To find out the truth about McDonald's free range eggs in a new campaign by McDonald's by DDB, OMD, Mango and 90 Seconds.

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From would to could: Ray Kroc, McDonaldisation and the case for cultural marketing

  • Opinion
  • March 27, 2017
  • Tim Gregory
From would to could: Ray Kroc, McDonaldisation and the case for cultural marketing

TRA brand strategist Tim Gregory goes back to McDonald's early days to see how its golden arches became a cultural symbol, and why there's a fundamental category-culture disconnect between the values and worldview of a significant and growing segment of Western society and the everyday business the fast food giant.

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McDonald's scoops February Ad Impact Award

  • Advertising
  • March 22, 2017
  • StopPress Team
McDonald's scoops February Ad Impact Award

Another month, another round of TVCs hitting our screens and after feedback from New Zealanders, Colmar Brunton has crowned McDonald's ‘Middle Seat’ spot by DDB the February Ad Impact Award winner.

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Ads of the Week: 28 February

  • TVC of the Week
  • February 28, 2017
  • StopPress Team
Ads of the Week: 28 February

A round of applause to KFC, McDonald's, ANZ and Hyundai.

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McDonald's and DDB prove it's not all bad being stuck in the middle

  • Advertising
  • February 27, 2017
  • StopPress Team
McDonald's and DDB prove it's not all bad being stuck in the middle

Traditionally seen as the short straw of the car seat raffle, McDonald's and DDB share the bright side of the middle seat berth to launch its new brand campaign for the year.

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McDonald's announces trio of executive changes

  • Movings/Shakings, brought to you by Marsden Inch
  • December 13, 2016
  • StopPress Team
McDonald's announces trio of executive changes
(L-R: David Howse, Jo Mitchell, Brid Drohan-Stewart)

McDonald's has revamped its executive team through a trio of recent appointments. David Howse has stepped in as managing director, Jo Mitchell has been promoted to director of marketing and Brid Drohan-Stewart has joined the organisation as head of marketing. PLUS: former director of marketing Chris Brown and former managing director Patrick Wilson depart.

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Ads of the week: 1 March

  • TVC of the week
  • March 1, 2016
  • StopPress Team
Ads of the week: 1 March

Hats off to McDonald's, KFC and Farmers.

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McDonald's calls on burger fans to make history by making burgers

  • Advertising
  • February 26, 2016
  • StopPress Team
McDonald's calls on burger fans to make history by making burgers

McDonald’s, DDB and Robber’s Dog have joined forces to launch a campaign calling on burger fans to join John Smith and make history by creating their perfect burger.

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Too cool for burger school

  • PopPress
  • September 3, 2015
  • StopPress Team
Too cool for burger school

McDonald's is having a reasonably rough time of it at the moment, with falling sales in some of its bigger markets and more trouble brewing with those pesky, transparency-seeking, provenance-loving, fast-casual fans known as millennials not really lovin' it as much as they once did. But it's trying to change and, as a recent campaign in Australia shows, it's trying to be 'very unMcDonald's', whether it's through the launch of premium burgers, new branding, clever packaging or global days of creativity. It's also looking to recruit digitally savvy staff as it aims to bring "a start-up mindset to one of the world’s largest and most iconic brands" and, in an ad on LinkedIn, it seems to have attempted to illustrate what it thinks those staff might look like.

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