Browsing: M&C Saatchi

News
M&C Saatchi hijacks outdoor ads for Men’s Health Week
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In an effort to encourage Kiwi men to open up, Men’s Health Week (which runs from 9 to 15 June) was launched late last night via a cheeky marketing campaign by M&C Saatchi. The ‘Speak Up’ campaign will see a series of speech bubbles being attached to existing advertisements in the Auckland CBD, Karangahape Road, Newmarket, Grey Lynn and Ponsonby—all areas that have been pinpointed as areas of concern.

News
Ministry of Justice introduces Mr Fines, threatens to take licences of offenders
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In response to the growing mound of unpaid fines, the Ministry of justice has launched a new advertising campaign via M&C Saatchi that features Mr Fines, a suited bald man who seems to have been cast out of the mould usually reserved for stereotypical debt collectors. Central to the campaign is a new 30-second TVC in which Mr Fines is depicted as paying visits to various Kiwis and seizing items that belong to them in lieu of payment for outstanding fines.

News
TVCs of the Week: 29 October
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Fresh Up’s all-too-powerful thirst quenching, perception shifting from The Warehouse, more moving personalisation from NZ Police and NZ Golf’s entertaining coattail riding.

News
37 agencies get All of Government tick, but two big omissions and design additions raise concerns
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Over the past year or so, the Ministry of Business, Innovation and Employment has been on a mission to assemble a panel of trusted advertising soldiers to join its army, just as it has done with a range of other suppliers. After a bit of a delay, it released the longlist in February. And now the final list has been released, with 37 agencies in the mix. But not everyone’s happy with the end result, or the process used to create it.

News
TVCs of the Week: 5 February
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Hyundai’s ode to towing, Pak ‘n’ Save’s Countdown takedown and the next instalment of NZ Fire Service’s powerful campaign get the nod this week.

News
M&C Saatchi stays on the guilt-trip tip with powerful fire follow-up
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Last year, M&C Saatchi and The New Zealand Fire Service decided to play the guilt card for the first time with an ad depicting the pain a father felt for having allowed his young daughter to be burnt in a house fire because he hadn’t installed smoke alarms. And, in a hard-to-watch continuation of the ‘Could you live with yourself?’ idea, it’s released a new campaign to show that “a house fire can harm you, long after it’s out.”

News
ASA hauls Hakanoa and M&C Saatchi over the coals for offensive ginger campaign
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Hakanoa Ginger Beer and M&C Saatchi got into a bit of PR strife a few months back after a campaign asking for parents to swap their red-haired kids for a six pack of ginger beer received a public scalding. After the public response—and despite claims about it being an attempt to raise awareness of the discrimination of ginger haired children—the campaign was pulled early. But the Advertising Standards Authority has upheld a complaint about it, saying the posters were socially irresponsible and discriminatory.

News
TVCs of the Week: 23 October
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Whittaker’s foreign correspondent, Bay Audiology’s moments of joy, Prince Nikolai Stroganov III, NZ Police and VW’s take on the importance of being young at heart earn TVC honours.

News
Genesis generates a shortlist—UPDATED
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Given Genesis Energy is the biggest spender in the electricity sector, clocking in with a very specific $4,408,317 in the year to July according to Nielsen’s AIS data, the news it was up for pitch whipped up a bit of excitement in agency land. From what we’ve heard, pretty much every non-conflicted man and his dog was in the room at the RFP stage, which could either be seen as an indication Genesis was testing the whole market to find the best partner or it didn’t know what kind of agency it actually wanted. But reliable sources have informed us the shortlist has now been decided on, with .99, Y&R, M&C Saatchi and DraftFCB thought to be getting set to fight it out for creative duties and Spark and Naked thought to be in the running for media.

News
TVCs of the Week: 25 September
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Gravity Coffee’s week-long intern experiment, Sky’s awkward dead air, Orcon’s new feline ambassadors, Cool Charm’s street cred and Ogilvy’s Shopping Channel clasp the TVC of the Week trophy to their bosoms this week.

News
Orcon and M&C Saatchi harness the immense power of the cat with launch of new brand platform
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There is perhaps no greater force in the online world than cat videos. Wired recently delved into what it called the online cat-industrial complex, ad agency John St spoofed the feline fascination brilliantly with the world’s first cat advertising agency, and a recent cat video film festival in the US drew 10,000 people (it was won by Henri 2: paw de deux). Now Orcon is embracing the zeitgeist with a new campaign starring animated cats Daisy and Gav.

News
M&C Saatchi puts another coat of paint on NZ Police recruitment campaign
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M&C Saatchi caused a bit of a stir last year when it used stencil art in Christchurch, Wellington and Auckland to tell some extraordinary police stories. That work, created by Otis Frizzell, received some international media attention (and, in Auckland, some attention from taggers). And the latest phase of the campaign builds on that idea, with TVC, radio, online, and ambient/out of home activity that aims to challenge prevailing perceptions of what it takes to become a cop.

Movings & Shakings
Movings/Shakings: 24 July
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APN shuffles staff into senior appointments thanks to sales restructuring, M&C Saatchi’s hire at first sight, Wright Communications acquires a new trio, The Research Agency expands by two, Fairfax feels Droga5’s creative spirit and Dentsu eyes up Aegis.

News
King crowned amid unsurpassed Kiwi glory at NYC Caples Gala
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Start spreadin’ the news… NZ’s own Dave King, M&C Saatchi NZ’s executive creative director, has won the prestigious Irving Wunderman award at the 34th John Caples International Awards Gala, held recently in New York. In fact, the entire Kiwi contingent will be ‘waking up in the city that doesn’t sleep’ to find they’re ‘king of the hill, top of the heap’–between them they managed to bring home 50 awards from a record 51 finalist places (that’s one more than Australia, thank you very much), including seven Golds, 12 Silvers, six Bronzes and 25 Finalists. That’ll melt those little town blues.

News
Guilt trip campaign aims to alarm you
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M&C Saatchi and the New Zealand Fire Service have launched a new multi-media campaign ‘Could you live with yourself?’ to promote the installation of smoke alarms. Currently over 90 percent of fire fatalities the New Zealand Fire Service attends do not have working smoke alarms.

News
Swanndri ties and King’s Speech film forms nab awards
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Sponsors Wetspac attracted entries to the NZ Dairy Industry Awards with a newspaper ad appealing to the innate sense of style dairy farmers are renowned for.   And the creative culprits behind the ad, .99 have been rewarded for their efforts by taking out NAB’s Decemeber Newspaper Ad of the Month award.

News
M&C Saatchi quick to snap up Clemenger surplus
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M&C Saatchi has taken recycling up a notch, hiring former Clemenger BBDO group account director Jonathan Hales as its Wellington-based business director. Hales was recently laid off after 13 years at Clemenger, where he set up its design agency, Clemenger Design, and led accounts such as ACC, New Zealand Post and the Rugby World Cup 2011.

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