articles tagged 'MBM'

Year in Review: Matt Bale, MBM

  • Year in Review
  • December 29, 2017
  • Matt Bale
Year in Review: Matt Bale, MBM

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Matt Bale, managing partner at MBM, has to say.

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Movings/Shakings: 2 June

  • Movings/Shakings, brought to you by Marsden Inch
  • June 2, 2017
  • StopPress Team
Movings/Shakings: 2 June

Industry happenings at MBM, Adshel, APN Outdoor, Yellow and RadioLive.

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Facebook video vs. YouTube: which should brands use?

  • Advertising
  • August 6, 2015
  • Holly Bagge
Facebook video vs. YouTube: which should brands use?

Shortly after its inception, YouTube became the go-to platform for watching and uploading videos, so brands begun uploading content to it to attract consumers. But in recent times Facebook has nudged its way in, placing an increased focus on the exposure of its video content to attempt to take a slice of YouTube’s marketing pie (or the whole pie if it can manage it). Here’s a look at Facebook video compared to YouTube, including some agency insights into the use of the two platforms for video sharing.

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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

PwC goes the indie route to launch new digital division

  • Advertising
  • June 26, 2015
  • StopPress Team
PwC goes the indie route to launch new digital division

The average lifespan of a company on the S&P 500 has decreased from 67 years in the 1920s to 15 years today, and technology is the main reason for that change. Not surprisingly, the big consulting firms have been helping companies deal with this for a while now, but PwC has officially launched its new digital consulting arm, PwC Digital, in New Zealand and it went with a couple of indies—Sugar & Partners and MBM—to help do it.

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Night of the acronyms: MBM, FCB Media and Spark PHD enjoy Beacons success

  • Awards
  • April 24, 2015
  • Damien Venuto
Night of the acronyms: MBM, FCB Media and Spark PHD enjoy Beacons success

Over 900 ridiculously well-dressed media types took their seats at the Viaduct Events Centre last night for the 2015 edition of the Beacon Awards. Throughout the evening, each of the company tables gave partisan cheers when their co-workers stepped onto the stage to collect awards, serving as a reminder of the competitive banter that typifies the industry on a daily basis. And although most winners will no doubt feel a sense of pride—and the mild throb of a hangover—today, the most successful agencies on the night were MBM, FCB Media and Spark PHD.

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FCB Media dominates the medal table at inaugural Beacon Awards—UPDATED

  • Media
  • May 2, 2014
  • Ben Fahy
FCB Media dominates the medal table at inaugural Beacon Awards—UPDATED

The first-ever Beacon Awards took place last night at the Viaduct Events Centre in front of a capacity crowd, and it was FCB Media that got by far the most exercise, with independent MBM winning agency of the year, MediaWorks TV winning media brand of the year, Maritime New Zealand taking client of the year and Nielsen's Claire Harris accepting the inspiring individual award.

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Heyday gives Z that local feeling

  • Online
  • March 26, 2014
  • Amanda Sachtleben
Heyday gives Z that local feeling

Heyday has given Z Energy's Token Hunt game a spruce up this year, expanding it to six challenges and including a strong focus on Google Maps integration. And it's made smart use of data to keep participants involved.

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Unitec basks in Media Awards glory, Mitre 10 close behind

  • Media
  • April 12, 2013
  • Ben Fahy
Unitec basks in Media Awards glory, Mitre 10 close behind

For the past few years, Unitec, Special Group and Naked—which has recently closed and been reborn as Open—have tried to bring a bit more chutzpah to the education sector and change the impression of the institution in potential students' minds, first with the 'Change Starts Here' docu-ads and then with the trade-focused follow-up, 'We Make the People who Make it'. And in a slightly surprising victory, the campaign managed to beat out the big boys for the best in show prize at last night's Media Awards at the Langham.

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MBM heads further down the digital road with Delany in tow

  • Media
  • April 9, 2013
  • Ben Fahy
MBM heads further down the digital road with Delany in tow

Independent media strategy and management agency MBM, which was started in 2010 by Sean McCready and Matt Bale, has been quietly—and fairly successfully—going about its business for the past few years. But it's got something to shout about now, with ex Sparkie Alysha Delany signing on to become managing partner and shareholder.

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