Creative shop EightyOne has appointed Chris Bleackley as creative director. While Bleackley has long been part of the picture at EightyOne, he's now joined to take the helm and is helping to run the ship.
Matt West and the EightyOne team headed to SXSW with some of the Dot Loves Data folk and on return, they've put together their top five picks for rising, impressive and debatable trends as well as advice for what New Zealand marketers need to start doing.
Apparently, data is the new oil. But, just like oil, data needs to be refined to be useful. And Dot, a ten-strong Wellington company that mixes analytics with storytelling is doing just that in an effort to find influencers, reduce churn and even beat the bookies.