articles tagged 'Marketing'

Marketing industry mourns legendary figure

  • Obituary
  • October 10, 2017
  • StopPress Team
Marketing industry mourns legendary figure

Marketing industry legend John Macdonald passed away peacefully at Auckland Hospital after a short illness on Friday, 6 October.

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TVNZ-NZ Marketing Awards 2017: Mercury and Lion emerge as the biggest winners

  • Awards
  • September 15, 2017
  • StopPress Team
TVNZ-NZ Marketing Awards 2017: Mercury and Lion emerge as the biggest winners
Mercury claims the Supreme award

Last night, under blue lights and a surrounding of ice sculptures, New Zealand’s marketing community came together to uncover the marketing strategies that lie beneath impressive results and celebrate the winners of the 26th TVNZ-NZ Marketing Awards.

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Crippz Promotions becomes Boost Promotions, acquires Mr Vintage

  • Marketing
  • June 30, 2017
  • Erin McKenzie
Crippz Promotions becomes Boost Promotions, acquires Mr Vintage

It was eight years ago Rick Kuluz, managing director of Boost Promotions (formerly Crippz Promotions) bought the agency, and in that time, he’s watched the promotion marketing industry move from a product-driven one to an ideas and solution-driven one. Now, with the acquisition of apparel and gift business Mr Vintage and its reputation for producing quirky products, he’s hoping to give the agency’s creativity a boost.

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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...

Stereotypes, heroes, celebrities: what to be aware of when marketing across the ditch

  • Research
  • May 24, 2017
  • StopPress Team
Stereotypes, heroes, celebrities: what to be aware of when marketing across the ditch

Think Kiwis and Australians are the same? Think again, according to new research by Kantar TNS, which identifies the differences marketers should be aware of when running trans-Tasman campaigns.

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A virtual car yard: Land Rover creates immersive SUV experience

  • Advertising
  • May 1, 2017
  • StopPress Team
A virtual car yard: Land Rover creates immersive SUV experience

Virtual reality technology has recently emerged as the shiny new tool for marketers and Land Rover has jumped on the trend to sell its SUVs before they’ve even arrived in the country.

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voices

From TVC to TV series: Kiwibank, TVNZ and Nigel Latta join forces to bring financial advice to primetime

  • Advertising
  • January 24, 2017
  • Erin McKenzie
From TVC to TV series: Kiwibank, TVNZ and Nigel Latta join forces to bring financial advice to primetime

Our relationship with money is typically something of an afterthought, generally restricted to advice columns and finance pages. However, Kiwibank is taking it mainstream in a new series called Mind Over Money with Nigel Latta, a fully funded series centred on the psychology of money. We talk to general manager of marketing Regan Savage and TVNZ general manager of content solutions Lyndsey Francis about the series and Kiwibank’s decision to take a leap.

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FCB Red's Curt Munk on the future of shopper marketing

  • Advertising
  • December 13, 2016
  • Elly Strang
FCB Red's Curt Munk on the future of shopper marketing

With so many marketing channels vying for shoppers attention, The Register spoke to Curt Munk, head of strategy at FCB's retail strategy division, FCB Red, about the needs of the modern-day shopper, shopper marketing myths, effective advertising and 2017 trends.

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The cult of the decent bloke: Paul Catmur on why personality beats policy

  • Voices
  • December 6, 2016
  • Paul Catmur
The cult of the decent bloke: Paul Catmur on why personality beats policy

In the wake of Prime Minister John Key's resignation, Barnes, Catmur & Friends Dentsu managing partner and executive creative director Paul Catmur has a confession to make.

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Should Trump get global marketer of the year?

  • Tinker Taylor
  • November 25, 2016
  • Dean Taylor
Should Trump get global marketer of the year?

Contagion managing director Dean Taylor considers the credibility of market research in the wake of Donald Trump's successful campaign.

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Why the rear view mirror is like a crystal ball for marketers predicting the future

  • Opinion
  • November 23, 2016
  • Colleen Ryan
Why the rear view mirror is like a crystal ball for marketers predicting the future

TRA head of strategy Colleen Ryan is takes a look at 111 years of rugby and the recent All Blacks' loss to Ireland to see how marketers can better predict the future behaviour of customers.

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Waikato University's Roger Brooksbank on why marketers need to put customers first

  • Opinion
  • May 13, 2016
  • Roger Brooksbank
Waikato University's Roger Brooksbank on why marketers need to put customers first

Roger Brooksbank, associate professor in marketing at Waikato Management School, investigates research results showing the importance of developing a customer-centric culture in a business.

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From retail to ratings: the power of the Cricket World Cup

  • Marketing
  • March 27, 2015
  • Ben Fahy
From retail to ratings: the power of the Cricket World Cup

The fervour around the Black Caps and their amazing performance in the Cricket World Cup is manifesting itself in a number of ways. Here are a few of them.

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The Hobbit connection proves its worth as Tourism New Zealand and Air New Zealand renew their marketing vows

  • Marketing
  • May 20, 2014
  • StopPress Team
The Hobbit connection proves its worth as Tourism New Zealand and Air New Zealand renew their marketing vows

While many Kiwis might be suffering from Middle-earth fatigue, Tourism New Zealand and Air New Zealand certainly aren't, because, due to the rise in visitor numbers on the back of their recent marketing partnership—and in particular, the activity around The Hobbit movies—the pair have announced a $20 million extension to the deal. Plus: the airline also locks in a deal with New Zealand Winegrowers.

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Rotorua shows domestic travellers the love

  • Advertising
  • September 30, 2013
  • Amanda Sachtleben
Rotorua shows domestic travellers the love

New Destination Rotorua Marketing TVCs aim to win the hearts of Kiwi travellers, especially Aucklanders.

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How much do you #loveyourcity?

  • Social Media
  • July 30, 2013
  • StopPress Team
How much do you #loveyourcity?

Since launching on 17 June, the Love Your City campaign has resulted in over 4,000 user-generated photos of Auckland on Instagram – and counting.

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