articles tagged 'Marketing'

From TVC to TV series: Kiwibank, TVNZ and Nigel Latta join forces to bring financial advice to primetime

  • Advertising
  • January 24, 2017
  • Erin McKenzie
From TVC to TV series: Kiwibank, TVNZ and Nigel Latta join forces to bring financial advice to primetime

Our relationship with money is typically something of an afterthought, generally restricted to advice columns and finance pages. However, Kiwibank is taking it mainstream in a new series called Mind Over Money with Nigel Latta, a fully funded series centred on the psychology of money. We talk to general manager of marketing Regan Savage and TVNZ general manager of content solutions Lyndsey Francis about the series and Kiwibank’s decision to take a leap.

Read more

FCB Red's Curt Munk on the future of shopper marketing

  • Advertising
  • December 13, 2016
  • Elly Strang
FCB Red's Curt Munk on the future of shopper marketing

With so many marketing channels vying for shoppers attention, The Register spoke to Curt Munk, head of strategy at FCB's retail strategy division, FCB Red, about the needs of the modern-day shopper, shopper marketing myths, effective advertising and 2017 trends.

Read more

The Hobbit connection proves its worth as Tourism New Zealand and Air New Zealand renew their marketing vows

  • Marketing
  • May 20, 2014
  • StopPress Team
The Hobbit connection proves its worth as Tourism New Zealand and Air New Zealand renew their marketing vows

While many Kiwis might be suffering from Middle-earth fatigue, Tourism New Zealand and Air New Zealand certainly aren't, because, due to the rise in visitor numbers on the back of their recent marketing partnership—and in particular, the activity around The Hobbit movies—the pair have announced a $20 million extension to the deal. Plus: the airline also locks in a deal with New Zealand Winegrowers.

Read more

How much do you #loveyourcity?

  • Social Media
  • July 30, 2013
  • StopPress Team
How much do you #loveyourcity?

Since launching on 17 June, the Love Your City campaign has resulted in over 4,000 user-generated photos of Auckland on Instagram – and counting.

Read more
topics
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...

Hyundai feels the love, Holden looks for rejection therapy

  • Marketing
  • February 18, 2013
  • StopPress Team
Hyundai feels the love, Holden looks for rejection therapy

In 2007, almost two in five New Zealanders who planned to buy a new car in the next four years said they would ‘definitely would not consider’ any Hyundai model. But, showing how perceptions can be changed quickly with quality products and solid marketing to back them up, the latest automotive brand rejecter results from Roy Morgan Research show this proportion has now halved, and effectively increased Hyundai’s available market by 25 percent.

Read more

From sluggish German to lively local: Volkswagen drives off with supreme TVNZ-NZ Marketing award in the boot

  • Marketing
  • August 30, 2012
  • Ben Fahy
From sluggish German to lively local: Volkswagen drives off with supreme TVNZ-NZ Marketing award in the boot

2012 marks the 21st anniversary of the TVNZ-NZ Marketing Awards. And, in keeping with the traditions of the land, it emerged into adulthood this year with a new central theme of Everything Marketing and eight new categories, including financial, technology, automotive, utilities/communications, lifestyle/travel/leisure and sponsorship. And coming out at the head of the field with the supreme award was Volkswagen, with ex-Westpac and soon-to-be BNZ head of brand Ian Moody named as marketer of the year, Whittaker's Jasmine Griffin named as rookie marketer of the year, Air New Zealand taking the marketing excellence award and Pfizer, Z Energy and Red Witch both picking up multiple awards.

Read more

Nathan hangs up her Yellow boots

  • Marketing
  • June 28, 2012
  • Ben Fahy
Nathan hangs up her Yellow boots

She’s been behind some of the country’s most creative—and creatively awarded—marketing campaigns, but after four years with the embattled Yellow Pages Group, business transformation director and former marketing director Kellie Nathan has decided it’s time for a change.

Read more

Meet the chosen ones: finalists announced for 2012 TVNZ-NZ Marketing Awards, rejigged programme receives record entries

  • TVNZ-NZ Marketing Awards
  • June 26, 2012
  • StopPress Team
Meet the chosen ones: finalists announced for 2012 TVNZ-NZ Marketing Awards, rejigged programme receives record entries

To celebrate its 21st anniversary, the TVNZ/NZ Marketing Awards were given a proper spruce up this year with the launch of the ’Everything Marketing’ platform and the announcement of eight new categories. And the changes have been met with approval, because a record number of entries and new entrants were received for the 2012 edition, with a total of 45 entries in the running for the top spots.

Read more

Moa shouts Olympics from the rooftops

  • Marketing
  • June 22, 2012
  • Ben Fahy
Moa shouts Olympics from the rooftops

Of all the NZ Olympic sponsors, Moa is perhaps the most unlikely, given its oft-controversial approach to marketing and the fact that it’s, well, beer, a substance not particularly well-renowned for improving athletic performance. But even though the NZOC is an organisation renowned for taking things pretty seriously, Moa, which celebrated a solid medal haul of its own recently, has still been able to have a bit of fun with its sponsorship activity.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit