articles tagged 'Marketing'

Crippz Promotions becomes Boost Promotions, acquires Mr Vintage

  • Marketing
  • June 30, 2017
  • Erin McKenzie
Crippz Promotions becomes Boost Promotions, acquires Mr Vintage

It was eight years ago Rick Kuluz, managing director of Boost Promotions (formerly Crippz Promotions) bought the agency, and in that time, he’s watched the promotion marketing industry move from a product-driven one to an ideas and solution-driven one. Now, with the acquisition of apparel and gift business Mr Vintage and its reputation for producing quirky products, he’s hoping to give the agency’s creativity a boost.

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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
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From TVC to TV series: Kiwibank, TVNZ and Nigel Latta join forces to bring financial advice to primetime

  • Advertising
  • January 24, 2017
  • Erin McKenzie
From TVC to TV series: Kiwibank, TVNZ and Nigel Latta join forces to bring financial advice to primetime

Our relationship with money is typically something of an afterthought, generally restricted to advice columns and finance pages. However, Kiwibank is taking it mainstream in a new series called Mind Over Money with Nigel Latta, a fully funded series centred on the psychology of money. We talk to general manager of marketing Regan Savage and TVNZ general manager of content solutions Lyndsey Francis about the series and Kiwibank’s decision to take a leap.

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FCB Red's Curt Munk on the future of shopper marketing

  • Advertising
  • December 13, 2016
  • Elly Strang
FCB Red's Curt Munk on the future of shopper marketing

With so many marketing channels vying for shoppers attention, The Register spoke to Curt Munk, head of strategy at FCB's retail strategy division, FCB Red, about the needs of the modern-day shopper, shopper marketing myths, effective advertising and 2017 trends.

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The Hobbit connection proves its worth as Tourism New Zealand and Air New Zealand renew their marketing vows

  • Marketing
  • May 20, 2014
  • StopPress Team
The Hobbit connection proves its worth as Tourism New Zealand and Air New Zealand renew their marketing vows

While many Kiwis might be suffering from Middle-earth fatigue, Tourism New Zealand and Air New Zealand certainly aren't, because, due to the rise in visitor numbers on the back of their recent marketing partnership—and in particular, the activity around The Hobbit movies—the pair have announced a $20 million extension to the deal. Plus: the airline also locks in a deal with New Zealand Winegrowers.

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How much do you #loveyourcity?

  • Social Media
  • July 30, 2013
  • StopPress Team
How much do you #loveyourcity?

Since launching on 17 June, the Love Your City campaign has resulted in over 4,000 user-generated photos of Auckland on Instagram – and counting.

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