Browsing: Marketing Week

Opinion
Flight of the social bumblebee
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In this edition of Michael Carney’s Marketing Week, how pollinators differ from influencers, social media’s skeleton is dug up, Sky future-proofs itself by looking at use-by dates for recorded content, short and sweet marketing snippets and an event for marketers hoping to prosper from the Rugby World Cup. 

News
Tech the halls with deals and folly
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In this issue of Michael Carney’s Marketing Week, Apple’s iCloud and the apparent quest to create online gated communities, Groupon quickly ensconces itself on New Zealand’s e-commerce scene, what Australia’s daily deal code of conduct says about the maturing of this new commercial phenomenon, Google’s attempt at sharing and a cautionary tourism tale New Zealand would be wise to take heed of. 

News
The group buying frenzy—some advice
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By the time you finish reading this paragraph, another daily deal or group buying site will have been set up in New Zealand—or at least that’s the way it feels at the moment, with so many recent launches overwhelming our senses. We’re reminded of the days shortly after Trade Me was sold to Fairfax, when something like 70 new auction site operators clamoured into the marketplace, hoping for a similar nine-figure payday. Where are they now, we wonder?

Opinion
Spectacles, testicles, mobile wallet, watch
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In this helping of Michael Carney’s Marketing Week: The sudden importance of mobile wallets What’s a Facebook Fan really worth? Google’s answer to publishers’ love affair with the iPad 10 ways to improve loyalty programmes Digital Funding from NZ On Air Outrageous Fortune, American-style

Opinion
Talk: it’s back (in Canterbury)
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In this edition of Michael Carney’s Marketing Week: The Radio Network bows to the demands of aggrieved Cantabrians Is it time to inspire more domestic travel? The TV shows in the US that didn’t make it to the next season. Get your survey on

News
Solving the buyer equation
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In this week’s instalment of Michael Carney’s Marketing Week: An exploration of the different approaches to purchasing. What kind of buyer are you? Onward and upward for online video The economy: assuming the recovery position? For the loved one who has everything: Newsweek is for sale.

News
Kiwi papers suffering from bad circulation (but faring much better than the Brits)
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In this installment of Michael Carney’s Marketing Week: The latest readership results are out. Grim reading, of course. But don’t wallow in self-pity. Laugh at the misfortune of others instead. Telecom announces modest sales of TiVo. But can CASPA change that? Can the iPad do for TV what the iPod did for music? The Travel Channel gets set for landing. The case of the missing asterisk. ComCom cracks down on misleading promotions.

Opinion
Kiwi TV starts playing catch-up
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The first in a continuing series of erudite insights, market research and zeitgeisty marcomms dissection from Marketing Week. The whys and wherefores of Catch Up TV in New Zealand? How does it stack up? The year that was in TV land: it was the best of times, it was the worst of times. Facebook hits 400 mill. Happy sixth birthday. Statistics New Zealand’s suite of online tools small businesses quick and easy access to information. Marketing Rebooted: e-courses focusing on all things 2.0 to get you up with the play