The 2017 New Zealand Direct Marketing Award finalists have been announced and it's JustOne, FCB and Colenso BBDO that make the most appearances on the finalist list.
Marketing, advertising & media intelligence
Industry happenings at the Marketing Association, InMobi, Fish&Clips and Gemba.
If you're going to run an organisation representative of the best marketing minds in the industry, then you're going to have to show off your creative chops from time to time. And this is exactly what the Marketing Association has done with a recent campaign designed to draw attention to its short courses. Rather than just sending out yet another email calling on potential students to attend its courses, the industry body is instead hosting a game of Tetris on its website.
TVNZ-NZ Marketing Awards 2016: Cinderella stories for Marley, Fisher & Paykel Healthcare, Eat My Lunch, Mercury Energy and more
A record number of attendees, dressed in their finest, made their way to the The Langham in Auckland last night to celebrate the 2016 TVNZ-NZ Marketing Awards winners. Ben Fahy, publisher and editorial director of Tangible Media’s business network and Marketing Association chief executive Gill Stewart hosted the event, while comedian and television personality Te Radar stepped on stage again as MC.
Industry happenings at the Marketing Association, MediaWorks, DNA, Pocketmath and FCB.
Everyone loves a quiz. That's why TVNZ is bringing back Mastermind next year with Peter Williams in the main chair. And the Marketing Association is putting the industry's direct knowledge to the test to draw attention to the fact that it's time to get your entries in for the NZDM Awards.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Industry happenings at Marketing Association, MediaWorks, TVNZ, Snakk Media, Intelligent Ink and Envy Studios.
Industry happenings at Facebook, GrownUps, Marketing Association, Fairfax, Ideas Shop, InMobi and Vizeum.
Lance Walker on the weight of measurement, the importance of exploration and why marketers need to assert their place at the executive table
Newly appointed chair of the Marketing Association Lance Walker recently spoke at Marketing Association Network of Executive Marketers events in both Auckland and Wellington, and shared his views on the evolving role of marketers in the modern industry. In a thought piece based largely on his speech, he talks about why the current trend of marketers placing emphasis on numbers isn't necessarily conducive to effective marketing, why marketers should be exploring rather than exploiting, and how they can become a more prominent—and respected—presence around the executive table.
Cigna Life Insurance chief executive Lance Walker has been appointed the new chair of the Marketing Association and will take up the position vacated by the retiring Debra Hall.
After serving a tenure of just over nine months, Michael Pryor has resigned from his position as the chief executive of the Marketing Association due to personal reasons.
Industry moves at the Marketing Association, 8 (8com), Fairfax, Icebreaker, Ogilvy, Zenith Optimedia, Volom, Pead PR and The Sweet Shop.
After around six years at the helm of the NZ Marketing Association, and with a number of big accomplishments under her belt, chief executive Sue McCarty has announced her resignation.
We live in an era of social media-inspired showing off, says Theresa Clifford. So should brands be encouraging it, or fighting against it?
Alan Gourdie joins the board table at Designworks, Dave Gibson adds NZFC chief executive badge to his decorated career, Marsden Inch acknowleges young duo's talents, Porter Novelli brings on young comms hotshot for six-month internship, Justin du Fresne follows Deaker out the Newstalk ZB door, IBM and the Marketing Association put their heads together.