Despite pushing fitness trackers, sports endorsements and exercise initiatives, when the bottom line for junk food brands is to sell more of their product, can they really be a credible arbiter for good health?
Marketing, advertising & media intelligence
Got the nerve to show us your thinking? Check out the Individual categories at the TVNZ-NZ Marketing Awards
What you see isn't always what you get. There's always more to the best marketers in the industry. And with the three coveted individual awards at this year's edition of the TVNZ-NZ Marketing Awards, we want to find out what the best marketers across the nation are really made of.
There's more to marketing than what meets the eye. And for this year's edition of the TVNZ-NZ Marketing Awards, the judges want to hear about the things we do not often see; the things that lie beneath – and inform – the execution.
Whittaker’s is no stranger to looking to its past. This time, it's taken inspiration from a 1930s classic to launch its latest Toffee Milk range, but not without a bit of help from a horse and cart.
Whittaker’s has announced the renewal of its partnership with charity group Kiwis for kiwi, continuing its effort to save the native bird and further enhancing its locally-owned credentials.
Shopper fury hit high street this week when a Zara ad on body positivity went horribly wrong.
Like Adele, Lorde's cryptic TV teaser was minimalist marketing at its finest, and all she really had to do was eat food in a car.
After launching in Australia more than five years ago, global experiential marketing agency Because has landed on New Zealand shores.
In-store signage might not seem too important in the great big marketing scheme. Yet digital signage is becoming incresingly ubiquitous, with the potential for marketers to provide more agile and relevant messaging for consumers.
Tearing up the marketing rulebook since the very beginning, Garage Project has paved its own unique path to success. Now entering a new phase of growth with the opening of its Hawkes Bay brewery, Garage Project co-founder Jos Ruffell explains both the benefits and challenges of foregoing an overarching brand, how it works directly with artists in lieu of agencies, and its relentless commitment to remaining an independent brewer.
Breaking into a well-established market is no easy task. But by coupling a strong product with the some-might-say mad decision to front his own advertising, Doug Hastie has made Chanui one of the more recognisable brands on the supermarket shelves. And for him, this is only the start of much bigger things.
As ad blockers hide more traditional forms of advertising and consumers disengage with brands preaching to them on social media, influential individuals are providing an important link to consumers. We talk to The Social Club co-founders, Justin Clark and Georgia McGillivray, about how they’re connecting brands with eyeballs in New Zealand, as well as what direction this form of marketing will take in 2017.
McDonald's has revamped its executive team through a trio of recent appointments. David Howse has stepped in as managing director, Jo Mitchell has been promoted to director of marketing and Brid Drohan-Stewart has joined the organisation as head of marketing. PLUS: former director of marketing Chris Brown and former managing director Patrick Wilson depart.
Data company SSI (Survey Sampling International) has been around for quite some time, but the organisation is now looking to increase its prominence in New Zealand by putting boots on the ground in the local market. We chat to global chief executive Chris Fanning about the rationale behind this shift in local strategy.
Standard Media Index (SMI) has released a snapshot of advertising spend across the different media platforms for the past two years to reveal digital's rapid growth has yet to overtake TV's share of the dollar.