articles tagged 'marketing'
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Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
voices

‘We’re more a house of brands than a branded house’ – Garage Project co-founder Jos Ruffell

  • Marketing
  • February 3, 2017
  • Jihee Junn
‘We’re more a house of brands than a branded house’ – Garage Project co-founder Jos Ruffell

Tearing up the marketing rulebook since the very beginning, Garage Project has paved its own unique path to success. Now entering a new phase of growth with the opening of its Hawkes Bay brewery, Garage Project co-founder Jos Ruffell explains both the benefits and challenges of foregoing an overarching brand, how it works directly with artists in lieu of agencies, and its relentless commitment to remaining an independent brewer.

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Horse's Mouth: Doug Hastie, Chanui

  • Horse's Mouth
  • January 24, 2017
  • Erin McKenzie
Horse's Mouth: Doug Hastie, Chanui

Breaking into a well-established market is no easy task. But by coupling a strong product with the some-might-say mad decision to front his own advertising, Doug Hastie has made Chanui one of the more recognisable brands on the supermarket shelves. And for him, this is only the start of much bigger things.

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The Social Club on where influencer marketing is heading next in New Zealand

  • News
  • December 16, 2016
  • Elly Strang
The Social Club on where influencer marketing is heading next in New Zealand

As ad blockers hide more traditional forms of advertising and consumers disengage with brands preaching to them on social media, influential individuals are providing an important link to consumers. We talk to The Social Club co-founders, Justin Clark and Georgia McGillivray, about how they’re connecting brands with eyeballs in New Zealand, as well as what direction this form of marketing will take in 2017.

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McDonald's announces trio of executive changes

  • Movings/Shakings, brought to you by Marsden Inch
  • December 13, 2016
  • StopPress Team
McDonald's announces trio of executive changes
(L-R: David Howse, Jo Mitchell, Brid Drohan-Stewart)

McDonald's has revamped its executive team through a trio of recent appointments. David Howse has stepped in as managing director, Jo Mitchell has been promoted to director of marketing and Brid Drohan-Stewart has joined the organisation as head of marketing. PLUS: former director of marketing Chris Brown and former managing director Patrick Wilson depart.

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SSI steps out of the shadows, looks to grow local client base

  • Media
  • December 6, 2016
  • Damien Venuto
SSI steps out of the shadows, looks to grow local client base

Data company SSI (Survey Sampling International) has been around for quite some time, but the organisation is now looking to increase its prominence in New Zealand by putting boots on the ground in the local market. We chat to global chief executive Chris Fanning about the rationale behind this shift in local strategy.

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