The Holden brand has for generations been dominated by the Commodore to the extent that it's become difficult to separate the two. However, the company's general manager Kristian Aquilina is on a mission to change that.
Marketing, advertising & media intelligence
'It's like crack cocaine': Effies international judge Chris Baker on the harmfulness of short-term thinking
The industry will this week again be raising a glass to the most effective advertising in the country at the Effie Awards. But this year, the event takes place in slightly more inhospitable conditions, with many questioning what marketing success even means anymore. Is it about ROI? Is it about long-term or short-term results? And if it is about long-term results, then why do we have awards events every year? This year’s international judge Chris Baker answers the big questions swirling around the Effies.
For 50 years, John MacDonald, a winner of the TVNZ Marketing Hall of Famer, worked in marketing. Earlier this year he spoke to NZ Marketing about his time in the industry and now, following his passing, we revisit that interview and find some timeless advice.
'Influencers aren't just the face of the company': WeAreTenzing's Brooke Howard-Smith on authentic relationships
The rapid rise of influencer marketing has raised numerous questions and many have jumped in with a transactional model that can harm clients. WeAreTenzing takes a different approach, as it focuses on long-term holistic client welfare. We talk to CEO Brooke Howard-Smith about why influencer marketing works, how it's helping to future-proof local athletes and why it puts influencers at the heart of a company.
Xero's CEO shares what he's learned about building a global company and how tech can be used to promote equality.
What do napkins, chicken wings, malls and wine corks have in common? Millennials are being blamed for the death of all those things.
Despite pushing fitness trackers, sports endorsements and exercise initiatives, when the bottom line for junk food brands is to sell more of their product, can they really be a credible arbiter for good health?
Got the nerve to show us your thinking? Check out the Individual categories at the TVNZ-NZ Marketing Awards
What you see isn't always what you get. There's always more to the best marketers in the industry. And with the three coveted individual awards at this year's edition of the TVNZ-NZ Marketing Awards, we want to find out what the best marketers across the nation are really made of.
There's more to marketing than what meets the eye. And for this year's edition of the TVNZ-NZ Marketing Awards, the judges want to hear about the things we do not often see; the things that lie beneath – and inform – the execution.
Whittaker’s is no stranger to looking to its past. This time, it's taken inspiration from a 1930s classic to launch its latest Toffee Milk range, but not without a bit of help from a horse and cart.
Whittaker’s has announced the renewal of its partnership with charity group Kiwis for kiwi, continuing its effort to save the native bird and further enhancing its locally-owned credentials.
Shopper fury hit high street this week when a Zara ad on body positivity went horribly wrong.
Like Adele, Lorde's cryptic TV teaser was minimalist marketing at its finest, and all she really had to do was eat food in a car.
After launching in Australia more than five years ago, global experiential marketing agency Because has landed on New Zealand shores.
In-store signage might not seem too important in the great big marketing scheme. Yet digital signage is becoming incresingly ubiquitous, with the potential for marketers to provide more agile and relevant messaging for consumers.