articles tagged 'marketing'

ANZ choses JustOne as a data-driven partner

  • Advertising
  • March 16, 2018
  • StopPress Team
ANZ choses JustOne as a data-driven partner

JustOne has been appointed by ANZ Bank to lead relationship marketing strategic projects across digital and direct channels.

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Dean Cook departs Farmers for The Warehouse Group—UPDATED

  • Movings/Shakings, brought to you by Marsden Inch
  • January 22, 2018
  • StopPress Team
Dean Cook departs Farmers for The Warehouse Group—UPDATED

Farmers' long-time head of marketing Dean Cook has joined The Warehouse Group.

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Clive Ormerod hangs up on Spark, joins Les Mills International

  • Movings/Shakings, brought to you by Marsden Inch
  • January 19, 2018
  • Erin McKenzie
Clive Ormerod hangs up on Spark, joins Les Mills International

Spark’s general manager of customer and marketing, Clive Ormerod, is set to depart the company and take on the CMO role at Les Mills International.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

topics
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Holden’s mission to chop the mullet and restyle the brand

  • Advertising
  • October 31, 2017
  • Damien Venuto
Holden’s mission to chop the mullet and restyle the brand
Holden is targeting a range of different consumers as it looks to reinvent the brand.

The Holden brand has for generations been dominated by the Commodore to the extent that it's become difficult to separate the two. However, the company's general manager Kristian Aquilina is on a mission to change that.

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'It's like crack cocaine': Effies international judge Chris Baker on the harmfulness of short-term thinking

  • Advertising
  • October 16, 2017
  • Erin McKenzie
'It's like crack cocaine': Effies international judge Chris Baker on the harmfulness of short-term thinking

The industry will this week again be raising a glass to the most effective advertising in the country at the Effie Awards. But this year, the event takes place in slightly more inhospitable conditions, with many questioning what marketing success even means anymore. Is it about ROI? Is it about long-term or short-term results? And if it is about long-term results, then why do we have awards events every year? This year’s international judge Chris Baker answers the big questions swirling around the Effies.

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voices

Sage advice from a departed legend

  • Q&A
  • October 13, 2017
  • StopPress Team
Sage advice from a departed legend

For 50 years, John MacDonald, a winner of the TVNZ Marketing Hall of Famer, worked in marketing. Earlier this year he spoke to NZ Marketing about his time in the industry and now, following his passing, we revisit that interview and find some timeless advice.

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'Influencers aren't just the face of the company': WeAreTenzing's Brooke Howard-Smith on authentic relationships

  • Marketing
  • August 3, 2017
  • StopPress Team
'Influencers aren't just the face of the company': WeAreTenzing's Brooke Howard-Smith on authentic relationships

The rapid rise of influencer marketing has raised numerous questions and many have jumped in with a transactional model that can harm clients. WeAreTenzing takes a different approach, as it focuses on long-term holistic client welfare. We talk to CEO Brooke Howard-Smith about why influencer marketing works, how it's helping to future-proof local athletes and why it puts influencers at the heart of a company.

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Xero's Rod Drury talks equality, marketing, and building a sustainable business

  • Marketing
  • July 7, 2017
  • Ben Mack
Xero's Rod Drury talks equality, marketing, and building a sustainable business

Xero's CEO shares what he's learned about building a global company and how tech can be used to promote equality.

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Millennials are not to blame: why industries need to rethink what's needed

  • Voices
  • June 29, 2017
  • Courtney Devereux
Millennials are not to blame: why industries need to rethink what's needed

What do napkins, chicken wings, malls and wine corks have in common? Millennials are being blamed for the death of all those things.

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Sugar-coated fitness: why junk food brands are latching onto healthy living

  • Marketing
  • May 22, 2017
  • Jihee Junn
Sugar-coated fitness: why junk food brands are latching onto healthy living

Despite pushing fitness trackers, sports endorsements and exercise initiatives, when the bottom line for junk food brands is to sell more of their product, can they really be a credible arbiter for good health?

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Got the nerve to show us your thinking? Check out the Individual categories at the TVNZ-NZ Marketing Awards

  • Gratuitous self-promotion
  • May 19, 2017
  • StopPress Team
Got the nerve to show us your thinking? Check out the Individual categories at the TVNZ-NZ Marketing Awards

What you see isn't always what you get. There's always more to the best marketers in the industry. And with the three coveted individual awards at this year's edition of the TVNZ-NZ Marketing Awards, we want to find out what the best marketers across the nation are really made of.

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What lies beneath? Entries now open for the 2017 TVNZ-NZ Marketing Awards

  • TVNZ-NZ Marketing Awards
  • May 15, 2017
  • StopPress Team
What lies beneath? Entries now open for the 2017 TVNZ-NZ Marketing Awards

There's more to marketing than what meets the eye. And for this year's edition of the TVNZ-NZ Marketing Awards, the judges want to hear about the things we do not often see; the things that lie beneath – and inform – the execution.

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Whittaker's Toffee Milk rolls back the years with a horse and cart

  • Marketing
  • April 26, 2017
  • StopPress Team
Whittaker's Toffee Milk rolls back the years with a horse and cart

Whittaker’s is no stranger to looking to its past. This time, it's taken inspiration from a 1930s classic to launch its latest Toffee Milk range, but not without a bit of help from a horse and cart.

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Whittaker’s Chocolate Kiwi returns, pledges more support to charity partnership

  • Marketing
  • March 7, 2017
  • Courtney Devereux
Whittaker’s Chocolate Kiwi returns, pledges more support to charity partnership

Whittaker’s has announced the renewal of its partnership with charity group Kiwis for kiwi, continuing its effort to save the native bird and further enhancing its locally-owned credentials.

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A steep learning curve

  • PopPress
  • March 3, 2017
A steep learning curve

Shopper fury hit high street this week when a Zara ad on body positivity went horribly wrong.

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