Browsing: Market Measures

News
Dances with lone wolves: report shows Kiwi tech exporters lagging behind on digital marketing smarts
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It seems like there’s an unending wave of innovative products coming out of the New Zealand tech sector at the moment. We’re making software and hardware for use in everything from nanotechnology to aerospace to kitchens to shops. And we’re not keeping it to ourselves. But, according to the latest Market Measures survey, New Zealand’s technology exporters are well behind their US competitors in using digital marketing techniques to sell themselves and their products.

News
Kiwi tech sector on the rise, but life on e-frontier still a struggle
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Ah, technology, you great saver of time, you great increaser of productivity/laziness and, if you believe the results of the second annual ‘Market Measures’ survey, you potentially great maker of money. But while the results seem to show that the Kiwi tech sector has laughed in the face of the recession (or at least sent it a few snarky emails and posted some anonymous comments about it on a blog), the boffins think many of these companies could be doing much better if they started taking a more strategic approach to marketing.