articles tagged 'Mark Pickering'

EMANZ and CAANZ PresCom to merge

  • Advertising
  • July 22, 2016
  • StopPress Team
EMANZ and CAANZ PresCom to merge

EMANZ (the Experiential Marketing Association of New Zealand) is set to merge with CAANZ PREScom (PR, Social and Experiential Committee) after six months of discussions in a bid to help future-proof the experiential industry.

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EMANZ chair Mark Pickering on Fairfax and NZME joining the experiential game

  • Experiential
  • February 3, 2015
  • StopPress Team
EMANZ chair Mark Pickering on Fairfax and NZME joining the experiential game

Following this week's announcement that NZME had established events and experiential divisions and since Fairfax made a similar move last July, StopPress contacted Mark Pickering, the chair of the Experiential Marketing Association of New Zealand (EMANZ), to share his thoughts on how these moves might impact the Kiwi experiential market.

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Winning in real-life: Mark Pickering's experiential entry tips

  • Experiential
  • July 8, 2014
  • Mark Pickering
Winning in real-life: Mark Pickering's experiential entry tips

As the gongs from the recent Cannes award nights get cleaned of their champagne and finally take their place in agency and client boardrooms across the country and a new round of New Zealand awards begins, Mark Pickering offers some tips on putting together an award-winning experiential entry. PLUS: three of his favourite experiential campaigns.

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Movings/Shakings: 20 February

  • movingsshakings
  • February 20, 2013
  • StopPress Team
Movings/Shakings: 20 February

Lisa Carrington adds another healthy endorsement to her list, Fluxx gets it on with Get! Communications, Mark Copplestone takes the reins at the IAB's mobile advertising council, Pead PR rearranges the troops, mediaR feels the warmth with Bradford Gold, Duncan Stuart returns to the land of indie, Media3 stays up late and Arielle Tai joins Datamine.

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Jack Daniel's hits the bars with a sting in its tale

  • Experiential
  • July 11, 2012
  • StopPress Team
Jack Daniel's hits the bars with a sting in its tale

For the first time in a long time, Jack Daniel’s has launched a new product: a combination of its whiskey and a "proprietary honey liqueur". And what better way to get the new Tennessee Honey variety some attention than by inviting Kiwi revelers to rummage around in a bee hive.

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Movings/Shakings: 22 June

  • movingsshakings
  • June 22, 2012
  • StopPress Team
Movings/Shakings: 22 June

Anna Gervai joins JWT, a couple of changes at DB, Sarah Fenton moves up the Yahoo! chain, Vodafone gives Jane Wilson a call, Stephen Williams joins Adcorp, Senate adds a pair, Hypermedia adds Hobday, Terabyte Interactive gets the nod in AUT Excellence in Business Support Awards and the EMANZ crew wag chins.

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The summer of (brand) love begins

  • Advertising
  • December 13, 2011
  • Mark Pickering
The summer of (brand) love begins

With summer suddenly upon us brands are turning to the experiential space to engage with consumers who are out enjoying environments ideally suited for building brand awareness and loyalty. Beaches, zoos, parks, waterfronts and city streets are about to provide a tableau of (hopefully) meaningful and engaging brand activity to provide some ‘surprise and delight’ moments to make your summer more fun and enjoyable.

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Ambient Advertising can’t resist the pull of experiential marketing

  • Marketing
  • August 5, 2011
  • StopPress Team
Ambient Advertising can’t resist the pull of experiential marketing

When co-founder and creative director of AmbientX Mark Pickering bought the company from Australian-owned Ambient Advertising Group, he announced he’d be re-branding the company to Fluxx and focusing on making it “the best agency in New Zealand dedicated specifically to experiential marketing”. But now it looks as if Pickering has another competitor in the Kiwi market, none other than Ambient Advertising itself. The company has decided it’s not quite ready to part with experiential and managing director of Ambient Advertising NZ Chris Monaghan has announced the launch of a new experiential and events arm of the agency.

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Shifty business...

  • Digital
  • July 7, 2011
  • StopPress Team
Shifty business...

... as Dean Howie heads for Hawaii, EMANZ passes the executive baton, Next looks for a new editor, Waxeye launches a new surf-related loyalty scheme, Supply picks up a Dieline award and Belkin makes some changes at the top.

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What the Fluxx: Pickering says au revoir to AmbientX, starts afresh with experiential focus

  • Advertising
  • May 25, 2011
  • StopPress Team
What the Fluxx: Pickering says au revoir to AmbientX, starts afresh with experiential focus

As the recent CAANZ research shows, experiential marketing is so hot right now. And AmbientX, which is part of the Australian-owned Ambient Advertising Group, has long been at the forefront of that scene in New Zealand. Now, in an effort to distance itself from the obvious associations with 'ambient' and specialise in experiential, co-founder and creative director Mark Pickering has bought the business and will be re-branding the company as Fluxx beginning in June.

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