articles tagged 'Mark Pickering'

SXSW 2018: Mark Pickering and Spencer Willis on what to start and what to stop

  • Voices
  • April 9, 2018
  • Mark Pickering
SXSW 2018: Mark Pickering and Spencer Willis on what to start and what to stop

Brand Spanking director and creative strategist Mark Pickering and Z Energy creative technologist Spencer Willis wrap up their SXSW experience with what's on the rise, what was impressive, things that need to stop and things marketers need to do more of.

Read more

SXSW 2018: Mark Pickering and Spencer Willis share their key outtakes

  • Voices
  • March 16, 2018
  • Mark Pickering
SXSW 2018: Mark Pickering and Spencer Willis share their key outtakes

Brand Spanking director and creative strategist Mark Pickering shares his experience at SXSW, what he's learned from sessions and seminars, as well as the people he's met. To round off the week, he and Z Energy creative technologist Spencer Willis share five takeaways.

Read more

EMANZ and CAANZ PresCom to merge

  • Advertising
  • July 22, 2016
  • StopPress Team
EMANZ and CAANZ PresCom to merge

EMANZ (the Experiential Marketing Association of New Zealand) is set to merge with CAANZ PREScom (PR, Social and Experiential Committee) after six months of discussions in a bid to help future-proof the experiential industry.

Read more

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media

topics
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

123

Experiential consolidation continues with Brand Spanking and Fluxx merger

  • Experiential
  • January 28, 2016
  • Damien Venuto
Experiential consolidation continues with Brand Spanking and Fluxx merger

Experiential players Brand Spanking and Fluxx this week announced a merger, which will see the new entity trade under the Brand Spanking banner at the Eden Terrace office.

Read more

EMANZ chair Mark Pickering on Fairfax and NZME joining the experiential game

  • Experiential
  • February 3, 2015
  • StopPress Team
EMANZ chair Mark Pickering on Fairfax and NZME joining the experiential game

Following this week's announcement that NZME had established events and experiential divisions and since Fairfax made a similar move last July, StopPress contacted Mark Pickering, the chair of the Experiential Marketing Association of New Zealand (EMANZ), to share his thoughts on how these moves might impact the Kiwi experiential market.

Read more
voices

At the coalface: Mark Pickering on the continued relevance of brand ambassadors

  • Opinion
  • December 2, 2014
  • Mark Pickering
At the coalface: Mark Pickering on the continued relevance of brand ambassadors

Brand ambassadors remain an effective experiential marketing tool by which brands can connect with consumers, says EMANZ chair Mark Pickering. But more so than ever before, these representatives on the ground need to be trained properly.

Read more

Winning in real-life: Mark Pickering's experiential entry tips

  • Experiential
  • July 8, 2014
  • Mark Pickering
Winning in real-life: Mark Pickering's experiential entry tips

As the gongs from the recent Cannes award nights get cleaned of their champagne and finally take their place in agency and client boardrooms across the country and a new round of New Zealand awards begins, Mark Pickering offers some tips on putting together an award-winning experiential entry. PLUS: three of his favourite experiential campaigns.

Read more

Movings/Shakings: 20 February

  • movingsshakings
  • February 20, 2013
  • StopPress Team
Movings/Shakings: 20 February

Lisa Carrington adds another healthy endorsement to her list, Fluxx gets it on with Get! Communications, Mark Copplestone takes the reins at the IAB's mobile advertising council, Pead PR rearranges the troops, mediaR feels the warmth with Bradford Gold, Duncan Stuart returns to the land of indie, Media3 stays up late and Arielle Tai joins Datamine.

Read more

How far we have come: Mark Pickering on the rise of experiential

  • Experiential
  • December 5, 2012
  • Mark Pickering
How far we have come: Mark Pickering on the rise of experiential

As another busy summer of brand activation looms in New Zealand, EMANZ chair Mark Pickering reflects on the state of experiential marketing in New Zealand.

Read more

Jack Daniel's hits the bars with a sting in its tale

  • Experiential
  • July 11, 2012
  • StopPress Team
Jack Daniel's hits the bars with a sting in its tale

For the first time in a long time, Jack Daniel’s has launched a new product: a combination of its whiskey and a "proprietary honey liqueur". And what better way to get the new Tennessee Honey variety some attention than by inviting Kiwi revelers to rummage around in a bee hive.

Read more

Movings/Shakings: 22 June

  • movingsshakings
  • June 22, 2012
  • StopPress Team
Movings/Shakings: 22 June

Anna Gervai joins JWT, a couple of changes at DB, Sarah Fenton moves up the Yahoo! chain, Vodafone gives Jane Wilson a call, Stephen Williams joins Adcorp, Senate adds a pair, Hypermedia adds Hobday, Terabyte Interactive gets the nod in AUT Excellence in Business Support Awards and the EMANZ crew wag chins.

Read more

The summer of (brand) love begins

  • Advertising
  • December 13, 2011
  • Mark Pickering
The summer of (brand) love begins

With summer suddenly upon us brands are turning to the experiential space to engage with consumers who are out enjoying environments ideally suited for building brand awareness and loyalty. Beaches, zoos, parks, waterfronts and city streets are about to provide a tableau of (hopefully) meaningful and engaging brand activity to provide some ‘surprise and delight’ moments to make your summer more fun and enjoyable.

Read more

Ambient Advertising can’t resist the pull of experiential marketing

  • Marketing
  • August 5, 2011
  • StopPress Team
Ambient Advertising can’t resist the pull of experiential marketing

When co-founder and creative director of AmbientX Mark Pickering bought the company from Australian-owned Ambient Advertising Group, he announced he’d be re-branding the company to Fluxx and focusing on making it “the best agency in New Zealand dedicated specifically to experiential marketing”. But now it looks as if Pickering has another competitor in the Kiwi market, none other than Ambient Advertising itself. The company has decided it’s not quite ready to part with experiential and managing director of Ambient Advertising NZ Chris Monaghan has announced the launch of a new experiential and events arm of the agency.

Read more

Shifty business...

  • Digital
  • July 7, 2011
  • StopPress Team
Shifty business...

... as Dean Howie heads for Hawaii, EMANZ passes the executive baton, Next looks for a new editor, Waxeye launches a new surf-related loyalty scheme, Supply picks up a Dieline award and Belkin makes some changes at the top.

Read more

What the Fluxx: Pickering says au revoir to AmbientX, starts afresh with experiential focus

  • Advertising
  • May 25, 2011
  • StopPress Team
What the Fluxx: Pickering says au revoir to AmbientX, starts afresh with experiential focus

As the recent CAANZ research shows, experiential marketing is so hot right now. And AmbientX, which is part of the Australian-owned Ambient Advertising Group, has long been at the forefront of that scene in New Zealand. Now, in an effort to distance itself from the obvious associations with 'ambient' and specialise in experiential, co-founder and creative director Mark Pickering has bought the business and will be re-branding the company as Fluxx beginning in June.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit