‘Collaborate or die,’ ‘If you can’t pitch your company in 140 characters or fewer you have a problem,’ ‘A long video these days is six seconds,’ ‘Marketing as we know it will never be the same.’ These are just some of the messages that came through loud and clear to Robert Bruce at last week’s CAANZ Marcomms Leadership Group event.
Browsing: Marian Salzman
Opinion
Ideas from everywhere: ‘Creativity is not a department’ puts spotlight on changing world of marcomms
News
Creative is not a department: ten questions for the queen of trendspotting, Marian Salzman
Marian Salzman, chief executive of Havas PR North America, PR Week’s 2011 PR professional of the year, a 2012 addition to PR News’ Hall of Fame and one of Business Insider’s 25 most powerful people in PR, is venturing to New Zealand as the keynote speaker for CAANZ’s international Marcomms forum on 3 July. Here’s what the award-winning blogger, brand marketer, public relations executive and social media innovator had to say about the global move towards real-time creativity, the role of digital and social and how the industry can do more good.