‘Collaborate or die,’ ‘If you can’t pitch your company in 140 characters or fewer you have a problem,’ ‘A long video these days is six seconds,’ ‘Marketing as we know it will never be the same.’ These are just some of the messages that came through loud and clear to Robert Bruce at last week’s CAANZ Marcomms Leadership Group event.
Browsing: Marcomms
Opinion
Ideas from everywhere: ‘Creativity is not a department’ puts spotlight on changing world of marcomms
Opinion
Of babbling, buying time and building trust
Don’t waste people’s time with babble, says Anna St George. Use great content to get customers to know, like, and trust you.
News
PR: It’s the inches that count
The way Kiwi organisations measure the value of PR-generated media coverage is the subject of a nationwide review being conducted this month by the CAANZ Marcomms committee and the New Zealand Marketing Association (NZMA), with agencies and clients around the country being surveyed in an effort to find out about their use of Advertising Equivalent Values (AVE) and other PR measures.