Browsing: mainland

News
Bread and butter get real
By

Bakers Delight has released its new long-term brand strategy and it’s decided to focus on the expertise and authenticity of its bakers and baking methods and tap into the “growing consumer demand for fresh, natural and above all real produce”. And how ’bout some simple, pleasurable Mainland butter to go with that crusty loaf?

News
Battle of the butters: cow and cocoa face off
By

An embarrassment of riches this week, so it’s a tie.

Who it’s for: Fonterra/Mainland by Colenso BBDO and Prodigy.

Why we like it: Keepin’ it real, keepin’ it quirky and keepin’ it simple. There are no bells and whistles required for a piece …