2017 was another record year for agency advertising spend, with data released from Standard Media Index (SMI) showing $1.048 billion was spent on major media across the year. But will the momentum continue? We speak to SMI managing director for Australia and New Zealand Jane Ractliffe about confidence in the economy.
Marketing, advertising & media intelligence
It's become a cliche to hear and read of attention spans becoming shorter, but numbers suggest otherwise. From binge-watching television shows to sitting in cinemas and to reading magazines, there's overwhelming evidence that humans still have the capacity to focus for long periods of time in the right context.
Nielsen has released its National Readership Survey Q2 2016 – Q1 2017 to reveal New Zealand’s top 10 magazines according to readership. And holding strong at the top is AA Directions while KiaOra pipped NZ Geographic at the post to reclaim its spot on the 10th rung.
The Atlantic of New Zealand? Bauer brings its current affairs titles together in new online hub, aims for quality over quantity
Bauer, a company long accused of clinging to its print legacy, has gone a long way to shaking off that tag over the past few years with the launch of its digital hubs strategy. And it has been in serious launch mode over the over the last few months with the release of new brands Nadia and Paperboy. Now the publisher has rounded out is offer and unveiled a new online current affairs content site, dubbed Noted, that features content from its Listener, North & South, Metro and Paperboy brands (as well as a couple of other external partners). And journalists (and readers) lamenting the ongoing quest for the low hanging fruit are sure to like what it stands for.
Magazine Media Awards 2016: NZ Geographic takes the top award, Shelley Ferguson barely leaves the stage and Bauer comes away the most award-studded
Last night, well-dressed folk from the magazine industry made their way (in freezing cold wind) to the Auckland War Memorial Museum to attend the 2016 Magazine Media Awards, where celebrations took place over a gala dinner to honour the best storytelling and management across print, online and events.
In what might seem an unusual approach for a company rolling out Ultra Fast Broadband (UFB) across New Zealand, Chorus has included a print element in its latest campaign.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Over the weekend, Fairfax distributed a revamp of Sunday, the magazine insert included on a weekly basis with the Sunday Star-Times. The new version features an updated portrait layout, more pages and a combination of new content and the return of various favourites that have thus far appeared in the pages of the magazine over the last ten years. To incorporate the new design elements, Fairfax brought in art director Delaney Tabron to work closely with Sunday editor Rebecca Kamm, who joined the publication in January.
Brother Design is lending its award-winning design skills to a good cause in a new campaign for not-for-profit organisation Look Good Feel Better (LGFB) by launching a print campaign to raise awareness about 'Feel Better' month, which runs over the course of July. LGFB focuses on improving the self-esteems of cancer sufferers by teaching them make-up techniques in an effort to help them overcome the taxing toll that treatments take on the body. The make-up training sessions are held periodically at workshops, which cancer suffers can register for via the LGFB website.
Nielsen and ABC have released the latest quarterly results for magazine readership and circulation and, to a large extent, the figures indicate a continuation of trends that have been taking shape over the last few quarters. There was however a shift in the sense that some special interest titles—which have until now have performed well—also showed signs of weakening.
The Listener’s – intended or unintended – jab at KiwiRail is a fine example of satire.
A digitally-led approach: Little Giant's Mark Hurley on bringing digital, strategy and creativity together
Small Auckland-based publisher and design studio Threaded Media has been showcasing New Zealand's and the world's best designers and creatives since 2004 via its "collaborative design publication" Threaded. And now, after a two-year investigation/evolution into expanding the digital division, it's launched a new iPad app that brings some of its aesthetically-pleasing content to life.
The kooky minds over at our sister publication Idealog Magazine have a long, illustrious history when it comes to putting a little extra oomph into its cover design. Whether that be hand drawing a complete chalk image or doing an extreme close up of Minister of Everything Steven Joyce's intimidating face. But their latest creation really takes the cake – or should I say, mud pie.
The table. Pretty much every office has one. And they're generally not the most exciting of objects. But the table that sits in the offices of Assignment Group—and the table that features on the front cover of the November/December issue of NZ Marketing—is surprisingly interesting and has become a rather fitting symbol of how the agency began and how it still likes to work.
As David MacGregor wrote in Idealog recently, stuff is dead but print smells nice. And as well as sniffing the May/June edition of NZ Marketing, you can also put some of your other senses to use by delving into stories about the seemingly imminent departure of The National Bank from the local banking scene, Peter Cullinane's old media/new media manifesto, how DraftFCB has quickly gone from middle-of-the-pack to top of its game, how best to target the gold in them thar New Zealand hills with rural media, the ins, outs, ups and downs of mobile marketing and a technology showcase that looks at some of the bells and whistles to make your marketing work smarter.
Extreme sports aficionados, ravers, sugary-drink loving youngsters and other NZ Herald readers will soon be getting their mits on the The Red Bulletin, a self-styled "almost independent" monthly lifestyle magazine that covers music, art, culture, society and sport.