All aboard for the telco tell-all

  • Sponsor post
  • June 6, 2014
  • StopPress Team
All aboard for the telco tell-all

Today’s consumers are fickle. It’s becoming harder to find loyal customers who won’t jump ship at the sight of a sweeter deal. They demand more for less, and are more willing than ever to shop around rather than sticking with a ‘preferred’ brand or provider. The telco industry knows this better than most. And you can find out how some of the country's biggest players are dealing with it, differentiating themselves and inspiring customer loyalty and at the MA's next Knowledge Bites event on Tuesday.

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Michael Pryor cashes in his insurance policies and takes on top MA job

  • Movings/Shakings, brought to you by Marsden Inch
  • June 6, 2014
  • StopPress Team
Michael Pryor cashes in his insurance policies and takes on top MA job

Michael Pryor, currently general manager strategy and business performance at IAG New Zealand, has been appointed as the chief executive of the Marketing Association, replacing Sue McCarty, who announced her departure in February after six years at the helm.

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Movings/Shakings: 3 April

  • movingsshakings
  • April 3, 2013
  • StopPress Team
Movings/Shakings: 3 April

The MA announces its board members, Andrew Reinholds gets the Cannes call-up, Hauraki adds a couple of comedians, Impact PR shacks up with House of Travel, Kiwi expat Tom Markham heads to New York, and Prodigy signs Samuel Bennetts.

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The power of good

  • Social marketing
  • March 7, 2013
  • Dennis Kibirev
The power of good

In addition to the usual suspects of ‘market share’, ‘customer retention’ and ‘campaign ROI’, Dennis Kibirev found that warm-and-fuzzies such as ‘lives changed’, ‘worthwhile causes supported’ or ‘communities improved’ were cited at the Marketing Association's first Not-For-Profit event last week.

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Getting better work stories: Clewett and Cunnington star in new pro-marketing campaign

  • Marketing
  • February 26, 2013
  • StopPress Team
Getting better work stories: Clewett and Cunnington star in new pro-marketing campaign

Last year, when Lindsey Redding passed away, one of the posts he had written called a 'A Short Lesson in Perspective' started circulating again. In it, he concluded that life in this industry didn't really pass his 'overnight test' and that those sitting in "a darkened studio or edit suite agonising over whether housewife A should pick up the soap powder with her left hand or her right" should do themselves a favour and go home to see their family. There's no doubt this profession is a demanding one—and it seems to be becoming more demanding by the day—but it's also got plenty going for it and, in a new video series aimed at promoting the industry, the Marketing Association has decided to get some of those positives from experienced campaigners.

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Mobile in the morning

  • Mobile
  • September 26, 2012
  • StopPress Team
Mobile in the morning

54 percent of Kiwi online shoppers now own a smartphone, according to PwC. And thanks to the search engines in their pockets they are likely to know things about your market before you do. This should put the mobile customer experience near the top of the to-do list for many companies and the MA's September Brainy Breakfast, which, for the first time in several years will also be held in Wellington, focuses on five key mobile experience trends that will help get you up with the play.

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Out with the old, in with the New Zealand Direct Marketing Awards

  • Marketing
  • September 18, 2012
  • StopPress Team
Out with the old, in with the New Zealand Direct Marketing Awards

The RSVP & Nexus Awards have been rewarding insight-driven marketing for 26 years, but after an industry-wide review headed up by Ben Goodale, managing director of justONE and chairman of the Marketing Association’s Agencies’ Council, there have been some big changes this year, with a whole new structure and a new name: the New Zealand Direct Marketing Awards.

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The writing on the wall is green: advocating for the 88 percent

  • Marketing
  • July 13, 2012
  • Kath Dewar
The writing on the wall is green: advocating for the 88 percent

When iconic ad man Martin Lindstrom starts preaching ethics and green sensibility, you know the writing is on the wall for business as usual in the marketing world. But it’s not really Lindstrom calling the tune here. He’s just the weatherman pointing out the massively changed consumer climate. In New Zealand, 88 percent of us want to buy more sustainable products and services according to Colmar Brunton's B3W research 2010 & 2011, with spends increasing even in tough times.

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Get the skinny on direct marketing success

  • Marketing
  • July 11, 2012
  • StopPress Team
Get the skinny on direct marketing success

Coca-Cola South Pacific, giffgaff and comparethemarket.com from the UK, KidZania from the US and Digital Alchemy from Australia arrive next week to spill the beans to New Zealand marketers on how they've harnessed modern direct marketing to take their businesses to another level.

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A world gone digital

  • Digital
  • May 23, 2012
  • Blair Haeata
A world gone digital

The MA's Digital Day Out Event last week was an opportunity to see how advertisers and consumers are interacting via social networking sites, the internet, TV, mobile devices, tablets and instore digital signage. And what may be involved in the future if those relationships hope to be strengthened. 

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The rise and rise of online video—and how brands can benefit from it

  • Digital
  • May 9, 2012
  • Ben Fahy
The rise and rise of online video—and how brands can benefit from it

Given YouTube's current pervasiveness, it's hard to believe it didn't exist until February 2005. And back then, the expensive tools of the trade meant high-quality video was largely inaccessible to the hoi polloi. Now, recording technology is cheap and ubiquitous and broadband means consumption is rising rapidly. The seemingly insatiable desire for online video means it is a huge area of focus for brands and marketers and how to tap into some of the possibilities this exciting realm affords was the topic of discussion at the Marketing Association's Brainy Breakfast last week.

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And the future of marketing is...

  • Brand
  • November 17, 2011
  • Amar Trivedi
And the future of marketing is...

The Marketing Association’s 2011 “Marketing Today” Conference held at The Langham Auckland began with an apt quote from William Gibson. “The future is already here. It’s just not evenly distributed yet.” And, as well as an update on all on traditional the marketing concepts like market research, direct marketing, brand management, the conference also provided fresh insight into 'new-age' marketing concepts like closer integration of marketing with IT, gamification and social media marketing.

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