Amateurs regularly seem to think they can foot it with the big boys. Usually they can’t, but technology is helping even things up a bit and Panasonic and Auckland digital shop Tango have launched a cool interactive campaign/social experiment to see if the new Lumix cameras do as they claim and allow anyone to shoot like a pro.
Browsing: Lumix
News
Who’s the fairest of them all? Panasonic’s comparative campaign puts pressure on the professionals
News
Look how the new work sparkles
DDB NZ turns the tables to try and up the donations for the Coastguard’s MayDay appeal; Colenso releases its first TVC for Westpac and keeps fighting the good fight for Amnesty International; the eyes have it in Saatchi & Saatchi’s latest NZ Army campaign; professional meets amateur in Publicis Mojo’s print ad for Panasonic’s new Lumix camera; TAB and Sugar follow up with another bad call; and a great new Cadbury Glass and Half Full production out of South Africa.