One of the unintended consequences of a natural disaster like the Christchurch earthquake has been a reaffirmed belief in human decency. There were, of course, the expected low-life opportunists trying to take advantage of the situation, but the vast majority of New Zealanders seem to have dug deep and tried to do what they could to help. While claims of ‘quake washing’ have already surfaced, it’s difficult to criticise members of the marcomms community who have decided to harness their communications skills to launch and run a range of worthy fundraising initiatives. And the Bands4Hope campaign is a good example of this industry cohesion.