articles tagged 'Love'

Cashing in on controversy: I Love Ugly and why scandal can be a feature and a bug—UPDATED

  • Social media
  • December 14, 2015
  • Ben Fahy
Cashing in on controversy: I Love Ugly and why scandal can be a feature and a bug—UPDATED

Kiwi menswear brand I Love Ugly launched its new men's jewellery range yesterday with a lookbook that many social media users accused of objectifying women. And it's the latest brand to feel the ire of the angry mob—and, potentially, the perverse benefits of being slammed in an era where attention has become a currency. UPDATED: Campaign pulled and apology made after ASA complaint was settled.

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