articles tagged 'Lotto'

First Jesse, now Dylan: Lotto tells its philanthropic story through the medium of junior football

  • Advertising
  • April 3, 2017
  • StopPress Team
First Jesse, now Dylan: Lotto tells its philanthropic story through the medium of junior football

Lotto New Zealand has a long history of selling more tickets by focusing on the joy of the big win. But, more recently, it's also tried to sell more tickets by focusing on the joy of giving, promoting the fact that those tickets help fund various community projects around the country. Last time it was Jesse Mulligan telling some of those stories. Now it's turned to a young, fictional football player called Dylan who sees his life change with a single kick of the ball.

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Self high fives for Lotto as Powerball campaign wins February Ad Impact Award

  • Ad Impact
  • May 9, 2014
  • Ben Fahy
Self high fives for Lotto as Powerball campaign wins February Ad Impact Award

Since launching its over-arching Winning Happens tagline, NZ Lotteries and DDB have been aiming to show punters what it feels like to win. First up was its Instant Kiwi campaign, and next came Powerball and an overly-enthusiastic high-fiver called Craig. And it's done the job and caught some attention, because that campaign has taken out the February round of Colmar Brunton's Ad Impact Award.

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voices

Lotto's wacky, wavy tube people push the joy of winning

  • Advertising
  • December 6, 2013
  • StopPress Team
Lotto's wacky, wavy tube people push the joy of winning

Inanimate objects often seem to be having quite a lot of fun. And now Lotto and DDB have anthropomorphised some of those weird inflatable tube people that used car salesmen often put outside their yards to show what it might feel like if you won the Christmas Triple Dip.

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TVCs of the Week: 5 November

  • TVC of the Week
  • November 5, 2013
  • Ben Fahy
TVCs of the Week: 5 November

Bell Tea's historic arm-related journey, H Brothers keeps it cool, Kiwirail heads for the country, Lotto honours the chilly bin for summer and the Axis Awards shares the love.

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FTW: NZ Lotteries and DDB focus on the winning

  • Advertising
  • June 13, 2013
  • StopPress Team
FTW: NZ Lotteries and DDB focus on the winning

Judging from the (unusually) complimentary comments on StopPress, the pundits seem to like the new—and quite bizarre—Instant Kiwi campaign. And, to launch NZ Lotteries' new overarching tagline of 'Winning Happens', DDB has also released a series of entertaining radio ads featuring monkeys, kung fu masters and tense reality show music that aim to drum home the fact that there's a winner every second-and-a-half across the whole portfolio.

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TVCs of the Week: 28 August

  • TVC
  • August 28, 2012
  • Ben Fahy
TVCs of the Week: 28 August

Another bumper edition of TVCs of the Week, with Tourism New Zealand, Unitec, AUT, Lotto, Telecom and Pak 'n' Save making it on to the (extended) dais.

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Valentine's action for Lotto dog

  • Win
  • February 13, 2012
  • Cath Winks
Valentine's action for Lotto dog

Could Wilson the Lotto dog get any luckier? Lotto is launching another installment of its award-winning Lotto campaign–and in it the popular canine hero Wilson finds a girlfriend. Lotto is also getting into the spirit of Valentine's Day, and sharing the love... name the lucky bitch, and you could win prizes.

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The Year in Review: Justin Mowday

  • Advertising
  • December 13, 2011
  • StopPress Team
The Year in Review: Justin Mowday

The Death Star has landed a couple of big fish, won some big awards, launched some big ideas and welcomed—and farewelled—some big creative boffins this year. DDB's managing director Justin Mowday dives into the choppy waters of 2011. 

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The good, the bad and the ugly of advertising: Wilson and Big Save take Fair Go Ad Award cakes

  • Advertising
  • October 26, 2011
  • Ben Fahy
The good, the bad and the ugly of advertising: Wilson and Big Save take Fair Go Ad Award cakes

Marcomms folk chatted, the huddled masses voted, a fair amount of live broadcast awkwardness ensued at Tyler St Garage and common sense eventually prevailed at the always extremely popular Fair Go Ad Awards, with DDB, Lotto and The Sweet Shop's 'Lucky Dog' epic taking out Best Ad and 'Kerrrazeee Lily Salter' from Big Save Furniture fronting up to accept Worst Ad honours. 

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