Browsing: Lorde

News
NZ’s top ten followed Instagram accounts and the marketability of ‘social influencers’
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Lorde once said that all the internet is “ … is doing your own PR”. And in modern times this rings truer than ever. We curate the material we put on our social media accounts, crafting the image of ourselves that we want to present to others. You could say we are our own brand and social media is how we market ourselves, and while most of us get paid in ‘likes’ or ‘followers’, some social “influencers” are teaming up with brands and getting paid in cold hard cash. And on that note, here are the top ten followed Instagram accounts in the country and how a few of these media personalities are racking up the dollars from doing what they do best.

News
Lorde of the dance
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Lorde hasn’t had too much trouble selling records, but, given what’s been happening to the music industry in recent years, the labels could always use a bit more revenue. And Universal Music and BBDO Argentina devised a great way of drawing attention to/selling more copies of her album Pure Heroine by asking fans to imitate her unique dance style and giving them a discount based on how closely they matched.

News
Google hearts music
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Google’s new TVC for its entertainment store Google Play is a celebration of everything related to the heart — and alert viewers will notice a quick grab of Kiwi songstress Lorde among the artists gracing the service’s play arrow icon.

News
The Year in Review: Roger Shakes
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Running with Scissors used much of 2013 injecting new life into some renowned Kiwi brands and ushering a few new names onto the market. In addition to revamping Heinz Wattie’s tomato sauce, Whitlock & Sons and Pagani, the RwS team also introduced Orchard Thieves cider to Kiwi shelves. And to top it all off, the company also opened doors to its new London office. Now it’s over to head of business Roger Shakes for his thoughts.

News
Lorde, Lionel and lookalikes—UPDATED
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We’re big fans of doppelgangers here at StopPress. And while there’s been a lot of talk about Lorde’s Royals featuring in Samsung’s new ad, ‘The Developer’, no-one’s mentioned the important fact that Lionel Messi is a dead (but beardless) ringer for Y&R NZ’s managing director James Hurman.