It’s always interesting to observe how brands have evolved over the years. As this infographic shows, companies like Canon and Mercedes-Benz have refined their iconic logos in fits and starts over the decades, but some are more or less unrecognisable alongside their original incarnations.
Logos are a wonderful thing. Executed correctly, they can become an instantly recognisable representation of your brand. But for some brands, the need to evolve the logo is irresistible and, if you look at some of these before and after logos posted by Stock Logos, highly necessary.
Professional designers may groan at the news that logo design has once again been commoditised, but Auckland branding design agency Rare is claiming a New Zealand-first by launching a digital marketplace called logoorchard.com where businesses can browse for and buy ready-to-use, exclusive, locally-created logos—and the associated generic business names.
Starburst, snowflake, asterisk, abstract wires? Your guess is as good as ours in describing Telecom’s new logo, designed by Designworks.
“What we are saying here to people is that this is all about you. It is literally whatever you want it to be. This is about self-expression,” says Telecom …