Browsing: Liz Fraser

News
Fully merged: MediaWorks fuses all its sales teams, strives for greater collaboration
By

Until recently, advertising across MediaWorks’ various properties was sold by independent sales arms. And while this approach worked at a time when the lines between channels were clearly defined, it has become largely impracticable to a company that is already running integrated campaigns on major shows and is also on the verge of launching an ambitious cross-channel show fronted by Paul Henry. Since last May MediaWorks has been restructuring its sales teams, and the company’s head of revenue Liz Fraser and commerical director Paul Hancox believe they have now finalised a structure that is better suited to a landscape typified by blurred media lines.

News
Bye bye diary? Radio industry reviews its research methodology, looks to move away from twice-yearly survey
By

In an era where the online realm has allowed marketers and media owners to measure, track and chart everything in real-time, it seems slightly anachronistic to record radio listenership by getting people to fill in a paper diary. And the radio industry seems to agree, because it’s currently reviewing its research methodology and, as a result, it won’t be conducting its regular T1 survey.

News
MediaWorks: Weldon says no further job cuts on the cards
By

Yesterday’s announcement from MediaWorks came with confirmation of two executive job cuts as chief executive of television Paul Maher and chief executive of interactive Siobhan McKenna were listed as casualties of the reshuffle. MediaWorks chief executive Mark Weldon told StopPress that these would be the extent of the job cuts for now.

News
Horse’s Mouth: Paul Maher and Liz Fraser
By

MediaWorks has had a fairly rough ride over the past few years. But the big guns were all smiles last night at the new season launch. We sat down with two of them—chief executive of MediaWorks TV Paul Maher and group head of revenue Liz Fraser—for a chat about the company’s content strategy, results and evolution.

News
A tale of rates and ratings: TVNZ and MediaWorks take divergent paths on price
By

As Jeff Bezos says in his book The Everything Store, there are two types of companies: those that exist to raise prices and those to exist to try and lower them. Amazon is in the latter category, of course, whereas most media companies would be in the former. But Q3 has proven to be something of an anomaly, because TVNZ has decreased its ratecard prices while MediaWorks has increased them. So what’s the rationale behind those decisions?

News
As media changes, are the ASA’s ad spend figures still relevant? Senior industry figures weigh in
By

Although the release of last week’s ad spend figures by the ASA served to confirm trends that have been obvious for quite some time, a general consensus among those in the industry is that the figures don’t give an accurate reflection of changes that are occurring in the industry. Several senior industry figures share their thoughts on the structure of the annual ad spend report.

News
Year in Review: Liz Fraser
By

Any year that includes a receivership is going to be difficult for a broadcaster. Add to this a breakup with a principal programming provider, gaffe-prone radio hosts and a steep decline in viewership, and things start to look increasingly bleak. Yet, despite these uneasy times, MediaWorks still managed to produce a few hit shows, increase its revenue and hold onto key audiences. So, here’s what Liz Fraser, the director of sales and marketing, thought of a topsy-turvy 2013.

News
MediaWorks puts receivership behind it, oozes confidence at new season launch—UPDATED
By

Last night, in a big shed down on the docks of Auckland town, Jeremy Corbett and Hillary Barry helped launch MediaWorks new season line-up. And, with the return of most of its local shows, some big-rating new international numbers and a couple of new branded content initiatives, director of sales and marketing Liz Fraser is confident it can continue its solid run of form in 2013 next year.

Opinion
The Year in Review: Liz Fraser
By

While MediaWorks’ ownership and debt issues continued to bubble away this year, there were plenty of positives for those working at the coalface, including Four’s media brand of the year award and a very successful first run of The Block. Liz Fraser, who moved from MSN and chair of the IAB to take up the role of director of sales and marketing at Mediaworks TV, has her say.

News
MSN skites about Skype rights
By

On average 115,000 Kiwis use Skype daily, and MSN New Zealand has added the site to its local advertising network, boosting MSN’s audience reach to over 2.3 million New Zealand internet users.

News
Nielsen flips the script with new people-centric online measurement system. But where’s the IAB endorsement?
By

After almost two years of consultation and development, Nielsen has launched its new online audience measurement solution, Nielsen Online Ratings, which measures people rather than computers and claims to paint a more accurate picture of the whole online consumer and digital universe. But while the new system has already been endorsed as the official measurement currency by the Australian IAB, that’s not the case in New Zealand.

News
Agencies place their bids as MSN NZ’s ad exchange reels in the digital punters
By

MSN NZ announced a few big changes to its business last year, including the launch of real-time bidding (RTB) system Microsoft Advertising Exchange, something akin to a media stockmarket that allowed advertisers and publishers to buy and sell digital inventory. And the bet seems to have paid off, with MSN reporting significant local uptake of the system and a big recent increase in revenue. 

News
TV and online stuff moneyboxes with a few additional millions
By

Total online advertising spend in New Zealand for Q1 2012 totalled $79 million, up $11 million year-on year. But that figure is down almost $10 million on Q3 2011. And over on TV, total television advertising revenue for the March quarter rose four percent to $125 million, up $4 million on the first quarter of 2011.

News
Yahoo! and MSN give each other gloveslaps—UPDATED
By

Looking for number-based sneakiness and selective/creative use of statistics comes with the territory in this job. Whenever audience data for magazines, newspapers, radio, TV or online is released, we can generally look forward to a host of releases from proud media owners that, understandably, aim to portray the results in a positive light—and, by extension, portray their competitors in a negative light. And, with the battle for online eyeballs heating up, MSN NZ and Yahoo! NZ are currently engaging in some data-related fisticuffs. 

News
MSN News boasts large growth after going it alone
By

MSN’s recent investment in local news production and global news and video content is paying off big time, with latest Omniture figures showing a whopping 48 percent year-on-year upswing in unique browsers (UBs) visiting MSN’s news portal, up 250,000 to 771,000. In contrast, over the same period, UBs visiting rival Yahoo’s news offering dropped more than ten percent, from 1.7 million to 1.5 million. (Source: Nielsen MI).

News
Doozy of a year for the digital sector
By

What GFC? The beans have been counted, the results are in, and it’s all good news for online. The IABNZ/PwC Insight report released today had the total online ad spend up nearly a quarter on the previous year. Display advertising has overtaken classifieds for the first time, up $1.27m (4.80 percent) on its previous quarter, making it the biggest quarter for display since PwC started measuring, back in 2007. The total online advertising spend in New Zealand for 2011 was $328.11 million, up 24.16 percent from 2010. 

News
MSN’s new Homes NZ website a hit
By

Mega stores have changed the face of home retailing, and MSN is hoping to recreate that same success online with Homes NZ. The new website appears to be pushing all the right buttons, attracting 36,000 page views in its first two days.

News
Step-changes galore as MSN fires new shots in online battle
By

The online realm is a rather fluid and exciting space at the moment. Companies large and small are chopping, changing and innovating in the quest to find the most effective model and close the gap between eyeball numbers and ad dollars. And MSN, with its parent company ninemsn, is set to embark on some big changes, with a new corporate umbrella brand called Mi9 that will encompass all of its brands, new ad exchange technology that basically creates a stock-market for online inventory, an increased focus on behaviourial targeting and a renewed effort to bump up online news numbers with a portal overhaul. 

News
Email and online video ad spend goes up, up and away in latest IAB survey
By

Online spending always seems to be on the up every time the IAB releases its quarterly year-on-year ad revenue reports. Figures released for Q2 are no exception with total online advertising spend in Q2 up 19.46 percent to $84.15million. In fact, IABNZ chair and general manager of MSN New Zealand Liz Fraser is feeling so optimistic, she’s already predicting 2011 will experience an overall growth of approximately 20 percent.

News
MSN research predicts massive upswing in online advertising
By

Common sense would have it that, with just about everything moving online, the role of online video advertising too will only get bigger. MSN decided to find out and conducted some modestly sized local industry research, with results indicating that the majority (87 percent) of local agencies are expecting to see bigger online video advertising budgets over the next 12 months.

News
Online ad spend feels effects of economic malaise, but continues on upward trajectory
By

The IAB and its main protagonists have become quite accustomed to putting out press releases trumpeting rising online ad spend over the past few years. And, despite an expected decrease for the first quarter of 2011 in comparison to Q4 2010 as a result of the earthquake and generally unfavourable economic conditions, the worm is still heading swiftly upwards, with a 20 percent year-on-year increase and a total haul of $68 million, up from $26 million in Q1 2007. 

News
The year in review: Liz Fraser
By

Following the events of the past few years, most media have been busy licking their wounds—and, in many cases, focusing on survival rather than growth. But, after consistently good revenue results and signs that there is more growth to come, the Kiwi digital sector has developed quite the swagger. Liz Fraser, the chair of the Interactive Advertising Bureau of New Zealand and head of MSN NZ, opines.