Fully merged: MediaWorks fuses all its sales teams, strives for greater collaboration

  • Media
  • March 27, 2015
  • Damien Venuto
Fully merged: MediaWorks fuses all its sales teams, strives for greater collaboration

Until recently, advertising across MediaWorks' various properties was sold by independent sales arms. And while this approach worked at a time when the lines between channels were clearly defined, it has become largely impracticable to a company that is already running integrated campaigns on major shows and is also on the verge of launching an ambitious cross-channel show fronted by Paul Henry. Since last May MediaWorks has been restructuring its sales teams, and the company's head of revenue Liz Fraser and commerical director Paul Hancox believe they have now finalised a structure that is better suited to a landscape typified by blurred media lines.

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Bye bye diary? Radio industry reviews its research methodology, looks to move away from twice-yearly survey

  • Media
  • January 16, 2015
  • Ben Fahy
Bye bye diary? Radio industry reviews its research methodology, looks to move away from twice-yearly survey

In an era where the online realm has allowed marketers and media owners to measure, track and chart everything in real-time, it seems slightly anachronistic to record radio listenership by getting people to fill in a paper diary. And the radio industry seems to agree, because it’s currently reviewing its research methodology and, as a result, it won’t be conducting its regular T1 survey.

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What's Next? Liz Fraser

  • What's next?
  • December 29, 2014
  • StopPress Team
What's Next? Liz Fraser

We asked some stalwarts a simple question. Here’s what Liz Fraser, group head of revenue at MediaWorks, had to say.

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MediaWorks: Weldon says no further job cuts on the cards

  • Media
  • December 9, 2014
  • Damien Venuto
MediaWorks: Weldon says no further job cuts on the cards

Yesterday’s announcement from MediaWorks came with confirmation of two executive job cuts as chief executive of television Paul Maher and chief executive of interactive Siobhan McKenna were listed as casualties of the reshuffle. MediaWorks chief executive Mark Weldon told StopPress that these would be the extent of the job cuts for now.

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Horse's Mouth: Paul Maher and Liz Fraser

  • Horse's Mouth
  • October 31, 2014
  • Ben Fahy
Horse's Mouth: Paul Maher and Liz Fraser

MediaWorks has had a fairly rough ride over the past few years. But the big guns were all smiles last night at the new season launch. We sat down with two of them—chief executive of MediaWorks TV Paul Maher and group head of revenue Liz Fraser—for a chat about the company's content strategy, results and evolution.

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A tale of rates and ratings: TVNZ and MediaWorks take divergent paths on price

  • Media
  • May 16, 2014
  • Ben Fahy
A tale of rates and ratings: TVNZ and MediaWorks take divergent paths on price
RCB via CompFight

As Jeff Bezos says in his book The Everything Store, there are two types of companies: those that exist to raise prices and those to exist to try and lower them. Amazon is in the latter category, of course, whereas most media companies would be in the former. But Q3 has proven to be something of an anomaly, because TVNZ has decreased its ratecard prices while MediaWorks has increased them. So what's the rationale behind those decisions?

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As media changes, are the ASA's ad spend figures still relevant? Senior industry figures weigh in

  • Media
  • March 28, 2014
  • Damien Venuto
As media changes, are the ASA's ad spend figures still relevant? Senior industry figures weigh in

Although the release of last week’s ad spend figures by the ASA served to confirm trends that have been obvious for quite some time, a general consensus among those in the industry is that the figures don’t give an accurate reflection of changes that are occurring in the industry. Several senior industry figures share their thoughts on the structure of the annual ad spend report.

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Year in Review: Liz Fraser

  • Year in Review brought to you by Marsden Inch
  • December 20, 2013
  • StopPress Team
Year in Review: Liz Fraser

Any year that includes a receivership is going to be difficult for a broadcaster. Add to this a breakup with a principal programming provider, gaffe-prone radio hosts and a steep decline in viewership, and things start to look increasingly bleak. Yet, despite these uneasy times, MediaWorks still managed to produce a few hit shows, increase its revenue and hold onto key audiences. So, here's what Liz Fraser, the director of sales and marketing, thought of a topsy-turvy 2013.

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MediaWorks puts receivership behind it, oozes confidence at new season launch—UPDATED

  • Media
  • October 25, 2013
  • Ben Fahy
MediaWorks puts receivership behind it, oozes confidence at new season launch—UPDATED

Last night, in a big shed down on the docks of Auckland town, Jeremy Corbett and Hillary Barry helped launch MediaWorks new season line-up. And, with the return of most of its local shows, some big-rating new international numbers and a couple of new branded content initiatives, director of sales and marketing Liz Fraser is confident it can continue its solid run of form in 2013 next year.

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The Year in Review: Liz Fraser

  • Year in Review brought to you by Marsden Inch
  • December 14, 2012
  • StopPress Team
The Year in Review: Liz Fraser

While MediaWorks' ownership and debt issues continued to bubble away this year, there were plenty of positives for those working at the coalface, including Four's media brand of the year award and a very successful first run of The Block. Liz Fraser, who moved from MSN and chair of the IAB to take up the role of director of sales and marketing at Mediaworks TV, has her say.

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Fraser switches off MSN, heads back to TV with senior MediaWorks role

  • Media
  • October 3, 2012
  • StopPress Team
Fraser switches off MSN, heads back to TV with senior MediaWorks role

MediaWorks TV said goodbye to its director of sales Linda Farrelly earlier this year. And it's found an able replacement in the form of Liz Fraser, up until recently the general manager of MSN NZ and chair of IAB NZ, who will take on the newly created role of director of sales and marketing.

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Oh behave: Mi9 swallows up MSN NZ, spies gap for behaviourial advertising network

  • Media
  • August 8, 2012
  • StopPress Team
Oh behave: Mi9 swallows up MSN NZ, spies gap for behaviourial advertising network

MSN NZ has launched its new corporate umbrella brand Mi9, a joint venture between Microsoft and Nine Entertainment company, in New Zealand. And, at the same time, it has also officially launched the Microsoft Media Network (MMN), which general manager Liz Fraser claims is already the country’s largest advertising network offering behavioural targeting.

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