Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Erik Hay, creative director at Little Giant, has to say.
Marketing, advertising & media intelligence
Before we shut down our computers and leave the StopPress comment section unattended (to a degree) over the Christmas/New Year break, we take a look at the highs and lows from the last 365 days with the top 10 StopPress stories.
Colenso BBDO, FCB Media, Little Giant and Special Group win top spots at Campaign Asia-Pacific Agency of the Year Awards
Colenso BBDO took home New Zealand Creative Agency of the Year while FCB Media won New Zealand Media Agency of the Year at the awards held in Singapore.
Digital agency Little Giant has picked up the accounts for house and commercial cleaning company Green Acres and household maintenance and building company Hire-a-Hubby.
Dentsu Aegis Network has announced the acquisition of digital shop Little Giant, which will be linked with digital marketing agency Isobar.
There seems to be a month for everything now: Dry July, Movember, the Feb Fast and as of this year, Junk Free June. And perhaps there’s a reason for that, maybe they’re successful fundraisers because Kiwis like a challenge, and a month doesn’t seem like such a long time to kick the booze, not shave your dirty tache or hold back on the snacks (at least on paper). Whatever the allure is, it seems to work and as results have shown social-media campaign Junk Free June was a huge success raising well over its media spend and attracting thousands of social media followers and daily hits on its website. Here’s a rundown on the campaign.
Little Giant has produced a new website for family-run wholesaler and distributor Marlborough Wines. The image-rich site has a CMS that allows staff to add new wines, brands and staff details.
Little Giant has kicked off 2014 with a revamped one page scrolling site for this year's Beer Festival which allows different organisers to chip in with content. The site is an iteration of last year's, when it overhauled the festival's branding.