articles tagged 'Lightbox'

Movings and Shakings: 9 August

  • Movings/Shakings, brought to you by Marsden Inch
  • August 10, 2017
  • StopPress Team
Movings and Shakings: 9 August

Industry happenings at Yellow, Richards Partners, Yahoo, Kargo, Lightbox, Uno Loco and Mazda.

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The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Maria Mahony appointed general manager of Bravo—UPDATED

  • Movings/Shakings, brought to you by Marsden Inch
  • July 6, 2016
  • StopPress Team
Maria Mahony appointed general manager of Bravo—UPDATED

MediaWorks and NBC International have appointed Maria Mahony as the general manager for Bravo New Zealand. She joins the joint venture from her recent role as the head of programming and local content for Lightbox, arriving with 17 years in local and international broadcasting experience at a range of companies, including MTV, Nickelodeon, Comedy Central, TVNZ (Lightbox is yet to announce a replacement for Mahony).

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Lightbox CEO Kym Niblock on giving customers choice

  • Tech
  • June 3, 2016
  • Kym Niblock
Lightbox CEO Kym Niblock on giving customers choice

The competition for content is heating up. Customers don't want one service, they want choices that fit the type of household they are and the individual tastes in their household. Kym Niblock talks about making sure people choose Lightbox from a suite of video-on-demand services.

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voices

Come watch with us: Neon offers Netflix's VPN clampdown victims an alternative

  • SVOD
  • January 29, 2016
  • Erin McKenzie
Come watch with us: Neon offers Netflix's VPN clampdown victims an alternative

Last year, the Global Mode legal battle provided a feisty introduction to the competitive banter that would unfold as the SVOD market started to mature in New Zealand. And although, we are only a few weeks into January, there are already a few jabs being thrown in this space. Following on from news that Netflix was going to clamp down on backdoor users accessing its US version, Neon has been quick to play its first hand with a responsive media release titled “Never fear NEON is Here”.

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'Netflix can't buy all the content out there' — Lightbox's Kym Niblock

  • SVOD
  • January 21, 2016
  • Damien Venuto
'Netflix can't buy all the content out there' — Lightbox's Kym Niblock

In 2015, the maturation of New Zealand’s SVOD market was tracked in the column inches of media journalists across the industry. And this trend has already continued this year with Netflix making headlines by extending its service to 130 countries across the world and then saying that it was looking into clamping down on VPN users to ensure they can’t log into global content. We chat to Lightbox chief executive Kym Niblock about what's likely to happen in the SVOD market in 2016.

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Can we trust research funded by brands?

  • Media
  • January 19, 2016
  • Damien Venuto
Can we trust research funded by brands?

Following on from the recent controversy regarding Lion's funding of research conducted by anthropologist Dr Anne Fox, we take a look at whether we can trust research funded by coroporations (or anyone for that matter).

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From TV dinners to content jostling, suicide pacts and toilet watchers: Kym Niblock on Lightbox's first year

  • SVOD
  • September 3, 2015
  • Damien Venuto
From TV dinners to content jostling, suicide pacts and toilet watchers: Kym Niblock on Lightbox's first year

Just over a year ago, various journalists across the industry had a TV dinner delivered to to their homes. In addition to providing a night off cooking for many, this unusual delivery served to announce the launch of Spark's subscription video on-demand streaming service Lightbox. Since then, TV dinners have been removed from the menu, and Kiwi viewers have instead been feasting on the content offered by service, clocking in 12 million hours of streaming time via the service. The company's chief executive Kym Niblock talks about the journey thus far.

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Lightbox, Netflix, Quickflix and Neon vie for consumer attention

  • Advertising
  • April 14, 2015
  • Holly Bagge
Lightbox, Netflix, Quickflix and Neon vie for consumer attention

Lightbox has released two new TVCs by creative agency Consortium and production company Kontent in a continuation of its campaign, which has been rolling out since March with the aim of drawing attention to some of the SVOD provider’s more popular shows. But the Spark-owned SVOD service is by no means the only player in the market eager to get viewers' attention, as Netflix, Quickflix and Neon also running campaigns that showcase their respective shows.

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MediaWorks, Sky, TVNZ and Spark unify in fight against global mode—UPDATED

  • Online
  • April 2, 2015
  • Damien Venuto
MediaWorks, Sky, TVNZ and Spark unify in fight against global mode—UPDATED

Rarely do the players in the TV market set aside their fierce competition and come together in support of a common cause. However, the emergence of global mode options on internet service providers Slingshot, Orcon and other companies has risen sufficient concern for MediaWorks, Sky, TVNZ and Spark (the owner of Lightbox) unify. A joint statement by the quartet of companies today stated that they are "taking action against internet and technology companies who sell and promote services that enable access to international geo-blocked TV and movie services."

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The SVOD knee-jerk: Lightbox, Neon and Quickflix respond to the arrival of Netflix—UPDATED

  • SVOD
  • March 24, 2015
  • Damien Venuto
The SVOD knee-jerk: Lightbox, Neon and Quickflix respond to the arrival of Netflix—UPDATED

Netflix, which launched in the Kiwi market today, yesterday announced that its pricing structure will include three different subscription options: $9.99 for single-stream standard definition plan; $12.99 for a two-stream high-definition plan; or $15.99 for a four-stream ultra-high definition plan. And this announcement has been met with swift responses by the players currently in the market. PLUS: traditional broadcasters also announce some changes.

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Consortium puts a Viking in a Kiwi abode for new Lightbox campaign

  • Advertising
  • March 19, 2015
  • StopPress Team
Consortium puts a Viking in a Kiwi abode for new Lightbox campaign

Subscription video on-demand is often compared to linear television as a superior alternative that gives users the freedom to watch what they want when they want to, without the annoyance of advertising. Yet, despite these advantages, Kiwi SVOD provider Lightbox still sees value in using the reach of traditional television to spread the news about its offering and has just released a new, somewhat crazy, campaign for Vikings.

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Lightbox turns to bloggers to spread the word

  • Advertising
  • March 6, 2015
  • StopPress Team
Lightbox turns to bloggers to spread the word

Spark’s subscription video on-demand (SVOD) platform Lightbox has been experimenting with some marketing avenues, through the use of bloggers and social influencers in order to support its traditional media channels.

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Sky's diverse ecosystem of content

  • PopPress
  • March 3, 2015
  • StopPress Team
Sky's diverse ecosystem of content

With the proliferation of subscription video on demand services, some have started to suggest that the traditional paid-for TV model will come crashing down. However, in its interim report for the first half of 2015, Sky included an interesting graph that illustrates why the service might stick around for quite some time.

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