All the best ideas in the business were recognised last night at the Axis Awards, and one of the best men in the business was recognised too, with advertising veteran Sandy Moore accepting the Lifetime Achievement Award.
As a founding member and the first course leader of the AdSchool at Media Design School, David Bell has whipped a multitude of young advertising minds into shape and readied them for the cut and thrust of the real ad world. And to honour these efforts over the years, he was handed the Lifetime Achievement Award at the 2011 CAANZ Axis Awards last week.